Content planning: developing monthly editorial calendars based on brand objectives, seasons and trends. Platform-specific adaptation: optimization of format, tone and style according to the specificities of each network: Instagram: aesthetic and engaging content (posts, carousels, stories, reels), targeted hashtags, visual consistency. TikTok: Dynamic and creative videos, short storytelling, trend tracking and viral sounds. Facebook: versatile publications, community management, informative or emotional content adapted to more mature audiences. Coordination & execution: from idea to publication, I manage each step (brainstorming, script, filming, editing, writing, publication). Analysis & adjustment: performance monitoring (reach, engagement, conversion), adjustment of strategies based on results.