Since October 2026
Instructor since October 2026
Understand why consumers buy, how they make their decisions, and what influences their behavior!
With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.
My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.
In the program :
- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.
My teaching method:
I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.
Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.
My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.
Together, let's discover what lies behind each purchasing decision!
With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.
My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.
In the program :
- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.
My teaching method:
I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.
Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.
My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.
Together, let's discover what lies behind each purchasing decision!
Discover marketing and master its fundamentals through a simple, practical and interactive approach!
With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.
My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.
In the program :
- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.
My teaching method:
Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.
Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.
My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.
Together, let's transform theoretical knowledge into practical skills!
With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.
My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.
In the program :
- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.
My teaching method:
Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.
Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.
My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.
Together, let's transform theoretical knowledge into practical skills!
1st lesson is backed
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by our Good-fit Instructor Guarantee