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Instructor since October 2025
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Digital Marketing & 360° Communication: From Strategy to Performance with a Manager-PhD Candidate.
From 15 £ /h
From Strategy to Performance (360° Method)
This program is not a theoretical course; it's an immersion into the daily life of a Content Creator/Community Manager. We cover the three essential pillars for success in the market:
1. Strategy & Diagnosis (The Vision) Before spending a single penny, you need to know where you're going. You will learn to conduct a precise market diagnosis and comprehensive digital audits (Web & Social Media). Together, we will build an editorial strategy and a solid brand positioning to reach your B2B or B2C target audience.
2. Execution & Creation (The Action) Put your skills into practice with professional tools. I'll train you in creating impactful visual content (Canva Pro, Video Editing) and in copywriting techniques for sales (Sales Copy, Email Marketing). You'll launch your own advertising campaigns on Meta Ads (Facebook/Instagram) and Google Ads, learning how to structure your accounts like an agency.
3. Monitoring & Optimization (The Results) In business, only profitability matters. You will master the art of reporting and data analysis to measure the effectiveness of your actions. We will work on optimizing advertising ROI and interpreting KPIs to transform raw data into profitable strategic decisions.
This program is not a theoretical course; it's an immersion into the daily life of a Content Creator/Community Manager. We cover the three essential pillars for success in the market:
1. Strategy & Diagnosis (The Vision) Before spending a single penny, you need to know where you're going. You will learn to conduct a precise market diagnosis and comprehensive digital audits (Web & Social Media). Together, we will build an editorial strategy and a solid brand positioning to reach your B2B or B2C target audience.
2. Execution & Creation (The Action) Put your skills into practice with professional tools. I'll train you in creating impactful visual content (Canva Pro, Video Editing) and in copywriting techniques for sales (Sales Copy, Email Marketing). You'll launch your own advertising campaigns on Meta Ads (Facebook/Instagram) and Google Ads, learning how to structure your accounts like an agency.
3. Monitoring & Optimization (The Results) In business, only profitability matters. You will master the art of reporting and data analysis to measure the effectiveness of your actions. We will work on optimizing advertising ROI and interpreting KPIs to transform raw data into profitable strategic decisions.
Extra information
Two options:
Session by session: to clarify some gaps or to put your skills into evaluation via practical texts, or I can accompany you in correcting your technical errors, and subsequently, the adoption of new practices that save time and improve your productivity.
Comprehensive training: A commitment of 30 to 40 hours, where you will master technically and operationally what it takes to manage a brand, lead a marketing strategy focused on digital with commercial concepts that justify your decisions, and also, an analytical ability to set objectives, and to evaluate the performance of your actions without integrating other stakeholders into your evaluation.
Session by session: to clarify some gaps or to put your skills into evaluation via practical texts, or I can accompany you in correcting your technical errors, and subsequently, the adoption of new practices that save time and improve your productivity.
Comprehensive training: A commitment of 30 to 40 hours, where you will master technically and operationally what it takes to manage a brand, lead a marketing strategy focused on digital with commercial concepts that justify your decisions, and also, an analytical ability to set objectives, and to evaluate the performance of your actions without integrating other stakeholders into your evaluation.
Location
Online from Morocco
About Me
Sales Manager & PhD Candidate: Field Expertise at the Service of Your Success
I'm not just a teacher, I'm a working professional. Currently a Sales & Marketing Manager and Digital Marketing Manager for several brands as a freelancer and PhD researcher, I experience the challenges I teach you every day.
Why learn with me? My approach is radically different from traditional courses. I combine academic excellence (Master's in Marketing & Sales) with raw, real-world experience.
My Experience:
In the corporate world: I have led strategies for various brands such as BWT Morocco, Honda, or Mall Almazar, managing everything from BtoB prospecting to Meta Ads campaigns.
In Training: As a trainer at Millenia and EPMA, I am used to transforming complex concepts (Digital Marketing, Analytics, Branding) into practical and immediately applicable skills.
My Method: 100% "Business Reality." No unnecessary theory. We'll work on real-world cases, using the tools professionals use (Business Manager, Canva Pro, Excel, CRM). Whether you're a student or a professional, my goal is to create a highly sought-after profile that recruiters are eager to hire.
Join me to move from theory to performance!
I'm not just a teacher, I'm a working professional. Currently a Sales & Marketing Manager and Digital Marketing Manager for several brands as a freelancer and PhD researcher, I experience the challenges I teach you every day.
Why learn with me? My approach is radically different from traditional courses. I combine academic excellence (Master's in Marketing & Sales) with raw, real-world experience.
My Experience:
In the corporate world: I have led strategies for various brands such as BWT Morocco, Honda, or Mall Almazar, managing everything from BtoB prospecting to Meta Ads campaigns.
In Training: As a trainer at Millenia and EPMA, I am used to transforming complex concepts (Digital Marketing, Analytics, Branding) into practical and immediately applicable skills.
My Method: 100% "Business Reality." No unnecessary theory. We'll work on real-world cases, using the tools professionals use (Business Manager, Canva Pro, Excel, CRM). Whether you're a student or a professional, my goal is to create a highly sought-after profile that recruiters are eager to hire.
Join me to move from theory to performance!
Education
PhD Researcher: Field of Artificial Intelligence
Master: Commercial Action Marketing
Professional Bachelor's Degree: Sales Management and Customer Relationship Management
DUT: Business and Communication Techniques
Master: Commercial Action Marketing
Professional Bachelor's Degree: Sales Management and Customer Relationship Management
DUT: Business and Communication Techniques
Experience / Qualifications
+2 years of experience in sales
+20 brands managed in freelance mode
+ 60 students, including 3 centers in Marrakech alone, trust me.
+20 brands managed in freelance mode
+ 60 students, including 3 centers in Marrakech alone, trust me.
Age
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Duration
60 minutes
The class is taught in
French
English
Arabic
Availability of a typical week
(GMT -05:00)
New York
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
Module 1: Configuring the Visual Identity (Brand Kit) The difference between an amateur and a pro lies in consistency. This module teaches you how to lock in a company's brand image.
The Brand Kit: Import and configuration of logos, precise color palettes (hexadecimal codes) and company typography.
Team Management: How to share folders, assign roles and validate designs in collaborative mode.
Asset Organization: Structuring folders (photos, icons, projects) to optimize workflow.
Module 2: Advanced Social Media Content Creation Learn how to create formats that generate engagement (mentioned in your portfolio).
LinkedIn and Instagram Carousels: Techniques for creating continuous (uninterrupted) carousels that capture attention.
Magic Switch: Transform an Instagram post into a Story, LinkedIn cover, or flyer in one click, without having to redo everything.
Photo Clipping (Background Eraser): Use Canva Pro's star tool to isolate products or people and create e-commerce quality visuals.
Module 3: Video and Animation for Business: Using Canva Pro for quick and easy video production.
Reels and TikToks editing: Assembling sequences, adding royalty-free music and audio synchronization.
"Button" animations: Create smooth appearance animations to add dynamism to text and graphic elements.
Transition and Overlay: Simple techniques to give a professional look to corporate videos.
Module 4: Automation and Artificial Intelligence (Productivity) The "Expert" module to save valuable time.
Bulk Create: The method to generate 50 visuals (quotes, product presentations) in 5 minutes from a CSV or Excel file.
Magic Studio: Using AI to generate images, extend backgrounds, or draft texts.
Content Planner: Use Canva Pro's built-in calendar to schedule social media posts directly.
Module 5: Professional Documents and Presentations Beyond social networks, managing corporate communication.
Impactful Presentations: Create modern slides that replace PowerPoint, with interactive graphics.
Sales Support: Design of sales proposals, stylized invoices and interactive business cards (QR codes).
Mockups: Put your designs in context (on a computer screen, a t-shirt, a mug) to present them to clients.
Pedagogical Approach: Each module concludes with a direct practical exercise (e.g., "Configure your Brand Kit" or "Generate 10 posts automatically"). The objective is to master the paid features that justify the investment in the tool.
The Brand Kit: Import and configuration of logos, precise color palettes (hexadecimal codes) and company typography.
Team Management: How to share folders, assign roles and validate designs in collaborative mode.
Asset Organization: Structuring folders (photos, icons, projects) to optimize workflow.
Module 2: Advanced Social Media Content Creation Learn how to create formats that generate engagement (mentioned in your portfolio).
LinkedIn and Instagram Carousels: Techniques for creating continuous (uninterrupted) carousels that capture attention.
Magic Switch: Transform an Instagram post into a Story, LinkedIn cover, or flyer in one click, without having to redo everything.
Photo Clipping (Background Eraser): Use Canva Pro's star tool to isolate products or people and create e-commerce quality visuals.
Module 3: Video and Animation for Business: Using Canva Pro for quick and easy video production.
Reels and TikToks editing: Assembling sequences, adding royalty-free music and audio synchronization.
"Button" animations: Create smooth appearance animations to add dynamism to text and graphic elements.
Transition and Overlay: Simple techniques to give a professional look to corporate videos.
Module 4: Automation and Artificial Intelligence (Productivity) The "Expert" module to save valuable time.
Bulk Create: The method to generate 50 visuals (quotes, product presentations) in 5 minutes from a CSV or Excel file.
Magic Studio: Using AI to generate images, extend backgrounds, or draft texts.
Content Planner: Use Canva Pro's built-in calendar to schedule social media posts directly.
Module 5: Professional Documents and Presentations Beyond social networks, managing corporate communication.
Impactful Presentations: Create modern slides that replace PowerPoint, with interactive graphics.
Sales Support: Design of sales proposals, stylized invoices and interactive business cards (QR codes).
Mockups: Put your designs in context (on a computer screen, a t-shirt, a mug) to present them to clients.
Pedagogical Approach: Each module concludes with a direct practical exercise (e.g., "Configure your Brand Kit" or "Generate 10 posts automatically"). The objective is to master the paid features that justify the investment in the tool.
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.
The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.
Environmental Analysis: Identifying industry trends and new consumer behaviors.
Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.
Exercise: Conducting a simplified competitive audit.
Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.
Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.
Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.
The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.
Module 3: Architecture and Editorial Pillars This module structures the core message.
Key Messages: List the arguments that address the emotional and rational needs of the target audience.
The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.
Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.
Exercise: Design 3 post ideas based on the content matrix.
Module 4: Production, Formats and Planning This module organizes the operational implementation.
Art Direction: Define the graphic charter, visual atmospheres and writing style.
Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).
The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.
Module 5: Performance Management and Reporting This final module ensures the monitoring of results.
KPIs: Select the key indicators to track (engagement, reach, conversion).
Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.
Environmental Analysis: Identifying industry trends and new consumer behaviors.
Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.
Exercise: Conducting a simplified competitive audit.
Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.
Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.
Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.
The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.
Module 3: Architecture and Editorial Pillars This module structures the core message.
Key Messages: List the arguments that address the emotional and rational needs of the target audience.
The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.
Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.
Exercise: Design 3 post ideas based on the content matrix.
Module 4: Production, Formats and Planning This module organizes the operational implementation.
Art Direction: Define the graphic charter, visual atmospheres and writing style.
Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).
The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.
Module 5: Performance Management and Reporting This final module ensures the monitoring of results.
KPIs: Select the key indicators to track (engagement, reach, conversion).
Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
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