Digital Marketing & 360° Communication: From Strategy to Performance with a Manager-PhD Candidate. Learn the profession as it is practiced. - Casablanca

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Digital Marketing & 360° Communication: From Strategy to Performance with a Manager-PhD Candidate. Learn the profession as it is practiced.

From 16.31 £ /h

From Strategy to Performance (360° Method)

This program is not a theoretical course; it's an immersion into the daily life of a Content Creator/Community Manager. We cover the three essential pillars for success in the market:

1. Strategy & Diagnosis (The Vision) Before spending a single penny, you need to know where you're going. You will learn to conduct a precise market diagnosis and comprehensive digital audits (Web & Social Media). Together, we will build an editorial strategy and a solid brand positioning to reach your B2B or B2C target audience.

2. Execution & Creation (The Action) Put your skills into practice with professional tools. I'll train you in creating impactful visual content (Canva Pro, Video Editing) and in copywriting techniques for sales (Sales Copy, Email Marketing). You'll launch your own advertising campaigns on Meta Ads (Facebook/Instagram) and Google Ads, learning how to structure your accounts like an agency.

3. Monitoring & Optimization (The Results) In business, only profitability matters. You will master the art of reporting and data analysis to measure the effectiveness of your actions. We will work on optimizing advertising ROI and interpreting KPIs to transform raw data into profitable strategic decisions.

Extra information

Two options:

Session by session: to clarify some gaps or to put your skills into evaluation via practical texts, or I can accompany you in correcting your technical errors, and subsequently, the adoption of new practices that save time and improve your productivity.

Comprehensive training: A commitment of 30 to 40 hours, where you will master technically and operationally what it takes to manage a brand, lead a marketing strategy focused on digital with commercial concepts that justify your decisions, and also, an analytical ability to set objectives, and to evaluate the performance of your actions without integrating other stakeholders into your evaluation.

Location

Online from Morocco

About Me

Sales Manager & PhD Candidate: Field Expertise at the Service of Your Success

I'm not just a teacher, I'm a working professional. Currently a Sales & Marketing Manager and Digital Marketing Manager for several brands as a freelancer and PhD researcher, I experience the challenges I teach you every day.

Why learn with me? My approach is radically different from traditional courses. I combine academic excellence (Master's in Marketing & Sales) with raw, real-world experience.

My Experience:

In the corporate world: I have led strategies for various brands such as BWT Morocco, Honda, or Mall Almazar, managing everything from BtoB prospecting to Meta Ads campaigns.

In Training: As a trainer at Millenia and EPMA, I am used to transforming complex concepts (Digital Marketing, Analytics, Branding) into practical and immediately applicable skills.

My Method: 100% "Business Reality." No unnecessary theory. We'll work on real-world cases, using the tools professionals use (Business Manager, Canva Pro, Excel, CRM). Whether you're a student or a professional, my goal is to create a highly sought-after profile that recruiters are eager to hire.

Join me to move from theory to performance!

Education

PhD Researcher: Field of Artificial Intelligence
Master: Commercial Action Marketing
Professional Bachelor's Degree: Sales Management and Customer Relationship Management
DUT: Business and Communication Techniques

Experience / Qualifications

+2 years of experience in sales
+20 brands managed in freelance mode
+ 60 students, including 3 centers in Marrakech alone, trust me.

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Duration

60 minutes

The class is taught in

French

English

Arabic

Skills

Marketing

Communication skills

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Mastering Canva Pro - Design, Branding and Business Productivity

18.66 £ /h

Module 1: Configuring the Visual Identity (Brand Kit) The difference between an amateur and a pro lies in consistency. This module teaches you how to lock in a company's brand image.

The Brand Kit: Import and configuration of logos, precise color palettes (hexadecimal codes) and company typography.

Team Management: How to share folders, assign roles and validate designs in collaborative mode.

Asset Organization: Structuring folders (photos, icons, projects) to optimize workflow.

Module 2: Advanced Social Media Content Creation Learn how to create formats that generate engagement (mentioned in your portfolio).

LinkedIn and Instagram Carousels: Techniques for creating continuous (uninterrupted) carousels that capture attention.

Magic Switch: Transform an Instagram post into a Story, LinkedIn cover, or flyer in one click, without having to redo everything.

Photo Clipping (Background Eraser): Use Canva Pro's star tool to isolate products or people and create e-commerce quality visuals.

Module 3: Video and Animation for Business: Using Canva Pro for quick and easy video production.

Reels and TikToks editing: Assembling sequences, adding royalty-free music and audio synchronization.

"Button" animations: Create smooth appearance animations to add dynamism to text and graphic elements.

Transition and Overlay: Simple techniques to give a professional look to corporate videos.

Module 4: Automation and Artificial Intelligence (Productivity) The "Expert" module to save valuable time.

Bulk Create: The method to generate 50 visuals (quotes, product presentations) in 5 minutes from a CSV or Excel file.

Magic Studio: Using AI to generate images, extend backgrounds, or draft texts.

Content Planner: Use Canva Pro's built-in calendar to schedule social media posts directly.

Module 5: Professional Documents and Presentations Beyond social networks, managing corporate communication.

Impactful Presentations: Create modern slides that replace PowerPoint, with interactive graphics.

Sales Support: Design of sales proposals, stylized invoices and interactive business cards (QR codes).

Mockups: Put your designs in context (on a computer screen, a t-shirt, a mug) to present them to clients.

Pedagogical Approach: Each module concludes with a direct practical exercise (e.g., "Configure your Brand Kit" or "Generate 10 posts automatically"). The objective is to master the paid features that justify the investment in the tool.

Becoming a Social Media Strategist - The Manager Method

18.66 £ /h

Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.

The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.

Environmental Analysis: Identifying industry trends and new consumer behaviors.

Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.

Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.

Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.

The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.

Key Messages: List the arguments that address the emotional and rational needs of the target audience.

The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.

Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.

Art Direction: Define the graphic charter, visual atmospheres and writing style.

Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).

The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.

KPIs: Select the key indicators to track (engagement, reach, conversion).

Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.

Caroline

4.96

(48)

Dutch for speakers of other languages: all levels
Grammar - spelling - pronunciation - conversation - preparation ITNA...
I make my own material tailored to the student.

Dutch for native speakers: spelling - reader-oriented writing
If desired, the following is possible: correction and revision, proofreading of papers and theses, translations from English / Spanish (prices are determined based on the number of words)

The price for a lesson is for 1 person. Do you want to take the lesson with several people? Please contact me to ask for the price.

The available times during the week often change. So feel free to contact me to ask if your preferred moment is still available.

Mohamed

4.96

(48)

University English Instructor| Started teaching English 9 years ago| Specializing in Conversational English.

My teaching approach is designed to develop communication skills above all. We watch or read materials, such as videos, articles, stories, poems, caricatures, then discuss them; we act out situations from everyday life; we take positions and practice debates. However, this doesn’t mean that we just practice speaking. I also make sure the learner is not running in circles. I’m here to ensure that they do not keep repeating the same mistakes or keep using the same expressions over and over in conversation.
In order to keep making progress, I take my student on a journey that involves:
• Improving their grammar.
• Fixing their pronunciation.
• Enriching their vocabulary by learning to use new words and common idioms.
By the end of this course, you should be able to speak English fluently and confidently.

PS: Because of my academic specialty, I also help with academic writing and creative writing.

Cami

4.96

(48)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2023 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.

Abir

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Hi everyone, my name is Abir and I am Tunisian.
The Tunisian dialect is a rich and fascinating language which is distinguished by the presence of one and/or several variants of other foreign languages.
If you are interested in the Tunisian dialect, I can help you learn it in a simple and motivating way. We will learn the words and how to pronounce them, also, we will practice together so that you master it.

Do not hesitate to contact me.

Awni

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French DELF & TCF Exam Preparation | Get Certified with Confidence

Are you preparing for the DELF or TCF French exam for studies, work, or immigration?
I offer professional, results-focused preparation to help you reach your target score with confidence.

🎯 What you will get:
✔ Preparation for DELF A1–C1 and TCF (all formats)
✔ Full training in the 4 official skills:

Listening

Reading

Writing

Speaking
✔ Mock exams with detailed feedback based on official criteria
✔ Exam strategies, time management & common pitfalls
✔ Vocabulary and grammar targeted to your exam level

👨‍🏫 About me:

Experienced French language instructor

Specialized in DELF & TCF exam preparation

Proven methods adapted to your level and goals

Clear explanations and confidence-building speaking practice

💻 Lesson format:
📍 Online
⏱ Flexible schedule
🌍 International students welcome

📩 Book your first lesson on Apprentus today and take the next step toward French certification!

Nesrine

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(48)

I am happy to help you learn the French language: 📚written or 🎤🎧oral or both. It depends on your needs.

I follow the institut Français programmes to design my course.
Through videos, audios, images, texts, songs, stories... learners will learn how to listen, speak, read, and write in French.

You will be comfortable and motivated. There will be no stress or routine. I am patient and a good listener.

If you want to improve your French skills, or you have an exam or homework, contact me💐 🏵️

AbdulRahman

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(48)

🎯 Do you dream of understanding and speaking Modern Standard Arabic fluently — as if it were your native language?
Whether you are starting from scratch or aiming to improve your level, you are in the right place!

In this comprehensive course, you won’t just learn the rules...
You will immerse yourself in the language through real conversations, inspiring readings, and interactive exercises that make you master Arabic more each day!

✨ We train you in the four essential skills with a smart and simplified methodology:
🗣️ Speaking – Discuss a wide range of topics: from daily life to cultural and social issues, and participate in engaging discussions that make Arabic part of your life.
👂 Listening – Practice understanding native speakers in various contexts, from news and audio clips to everyday conversations.
📖 Reading – Comprehend literary, journalistic, and religious texts smoothly, and learn how to analyze ideas and extract meanings easily.
✍️ Writing – Write your articles, messages, and ideas clearly and elegantly, and learn to express yourself correctly and effectively.

🔥 Why choose this course?

Because I use the latest interactive teaching methods, specially designed to match your level and goals!
We rely on proven and effective curricula such as:
• Fath Al-Rahman, Nour Al-Bayan
• Al-Qaidah Al-Nouraniyah / Al-Madaniyah
• Series “Arabic in Your Hands” (adults)
• Series “Arabic for Our Children” (children)
• Series “Play and Learn” (children)
• Series “I Love Arabic”
• Series “The Road to Arabic”
• Series “The Key to Arabic”

💡 Each lesson is carefully designed to make learning enjoyable, practical, and direct. You will be able to use Arabic in daily life, at work, in studies, and even while traveling!

✅ Suitable for all levels: beginner, intermediate, or advanced
✅ Special focus on practical application rather than rote memorization
✅ Supportive, encouraging, and embarrassment-free learning environment
✅ Interactive sessions that make you learn... and enjoy the process at the same time!
✅ Continuous support and personalized guidance to help you progress confidently and quickly

🚀 Don’t let hesitation or fear of complexity stop you!
With the right support, method, and inspiring mentor...
Modern Standard Arabic is not far — it is within your reach!

✨ Modern Standard Arabic is not a language of the past... it is a tool for your present and future.

💬 Book your first lesson today and start your journey to the language of knowledge with confidence, fluency, and pride!

Lilia

4.96

(48)

I am a FLE (French as a foreign language) teacher in training centers, associations, and remotely for foreigners who wish to learn French.
Preparation for DEFL and DAFL for all levels.

I have a master's degree in business engineering and international trade, a certification in FLE and a master's degree in teaching in progress.
I use fun and interactive methods with lots of language practice.
I can help you write your CV and cover letter, and practice for job interviews.

I offer sessions adapted to the needs and pace of each learner.

Methodology :
- Initial assessment: For each support I will carry out a diagnostic assessment to identify the student's strengths and weaknesses in the subject concerned (mathematics, French, science, etc.).
- Personalized approach: Courses are adapted to the student's level, with individualized monitoring. This includes practical exercises, targeted revisions, and explanations adapted to each learning pace.
- Progressive objectives: we set short and long-term objectives together to motivate the student and measure their progress.
- Learning techniques: I use interactive methods (online exercises, educational games) and revision sheets to help memorize and understand key concepts (flashcards, etc.)

Typical sessions:
- Course of the sessions:
- Review of previous concepts: 10-15 minutes to review the points covered during the last lesson.
- Lesson of the day: 30-45 minutes to introduce and explain a new concept.
- Practical exercises: 20-30 minutes to apply what has been learned, offering exercises adapted to the student's level.
- Questions and corrections: 10-15 minutes at the end to answer the student's questions and correct mistakes together.
- Regular monitoring: I plan regular assessments to adjust the learning method and adapt the pace of the lessons.

So what are you waiting for? Join me for an unforgettable adventure!

Nouhaila

4.96

(48)

Learn Arabic and open the door to a whole new culture!
Personalized, dynamic lessons 100% tailored to you

Have you always wanted to speak Arabic but didn’t know where to start?
You’re in the right place! Whether you’re starting from scratch or looking to improve your current level, I’ll help you reach your goals step by step.

What do my classes include?
📚 Practical focus: Learn what you’ll actually use in real life
🗣️ Conversation from day one
🌍 Useful vocabulary for travel, work, or connecting with people around the world
🧠 Clear explanations of grammar and pronunciation
⏱️ Flexible scheduling (pick the time that suits you best)
💻 Online (from anywhere) or in-person (if nearby)
🎯 Extra materials, personalized feedback, and exercises tailored to your interests

For all levels and ages:
✅ Kids and teens
✅ University students
✅ Professionals and travelers
✅ Language and culture enthusiasts

Why learn Arabic with me?

I speak your language and understand your challenges
I use modern, motivating teaching methods
You’ll learn not just the language, but also the culture and Arab traditions
And most importantly: we’ll make learning fun and natural!

The best time to start is now—
And Arabic... you’re going to love it!
✨ مرحباً (Welcome!)

Rania

4.96

(48)

Learn English Online – Easy & Fun!
Want to practice English without stress? Our online ESL class helps you speak, read, and write with confidence. Interactive lessons, real-life topics, and flexible schedules make learning simple and enjoyable. Perfect for study, work, or travel—join from anywhere!

Chris

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(48)

Learn to Perfect Your American English Accent and Communication Skills—for Work, Academics, and Everyday Life
Great for Study Abroad and International Students!

“Where are you from? ...No, but where are you actually from?”

I was born and have lived in the United States my entire life (28 years). I lived in the rural Midwestern state of Wisconsin until age 13. Then I lived, attended middle school, graduated high school, and attended university in the major U.S. cities of Chicago, Illinois, and San Francisco, California.

I come from a bilingual home, and my parents speak with an accent—but my American English accent is clear, standard, and natural.

I’m happy to work with you to help you sound more American. This can be extremely useful for English learners who want to communicate more confidently and comfortably in school, at work, and in daily life.

We will cover:
• Accent and pronunciation
• Pacing and rhythm
• Vocabulary and word choice
• Delivery and confidence

All techniques are based on evidence from linguistics and communication studies, so you’ll understand why they work—not just memorize rules. Accent and communication improvement is a science and an art.

I have worked in journalism, speech-language pathology, tourism, and customer service. I have experience in high-academic settings (like museums and graduate seminars) and everyday settings (like working in stores). I am currently working toward a Level 5 TEFL diploma.

I have one semester left in my degree in Spanish and Chinese at San Francisco State University, and I plan to move abroad for graduate school. I have also taken graduate-level classes in Chinese and Spanish. I speak eight languages fluently, and I understand what it takes to make a foreign-language accent sound natural and confident.
I’m warm, friendly, patient, professional, open-minded, and flexible. Every student has a unique journey in language learning, and I will meet you where you are to meet your goals.

Feel free to message me with any questions!
• Se habla español
• 这里讲中文
• Fala-se português
• 日本語が話せます
• On parle français
• Der tales dansk
• Se vorbește română

Maryam

4.96

(48)

Hello! My name is Maryam, and I am an English tutor with a strong academic background in languages, translation, and media studies.

I hold:

🎓 an Associate Degree in Languages and Translation
🎓 a Professional Bachelor’s degree in Media and Translation
🎓 I am currently a Master’s student in Cultural Studies at Hassan I University in Settat

My academic training allows me to combine language accuracy, clear communication, and cultural awareness when teaching English.

What I offer:

✅ English for school & university students
✅ Academic English (reading, writing, presentations)
✅ Conversation & fluency practice
✅ English for media, communication & translation students
✅ Grammar, vocabulary & pronunciation improvement
✅ Support with translations (EN ↔ FR / AR) if needed

Adil

4.96

(48)

Hello, my name is Adil, a teacher passionate about languages and specializing in practical and effective French teaching.
With me, there are no boring classes: we learn with a method, with measurable progress.

I help you:

✔ speak more naturally,
✔ Improve your basics and grammar,
✔ Enrich your vocabulary,
✔ to prepare for an exam, an interview or life in a French-speaking country.

I speak French, English and Portuguese, which allows me to understand the difficulties of learners and to explain clearly.

Whether you are a beginner or advanced, I adapt to you.

I have concrete and varied experience in teaching French internationally:

1) As a private French and English teacher in Brazil, I have worked with students of very different profiles (students, professionals, complete beginners as well as advanced levels).

2) Assistant professor in a Brazilian University (UFES), an experience which allowed me to work in an academic setting, to prepare structured educational activities and to support groups of students.

3) As a volunteer teacher with the French Red Cross, I taught French to refugees and people in integration programs. This experience gave me a human, patient, and truly personalized approach to teaching.

Being trilingual allows me to understand the difficulties encountered by a learner and to adapt my courses accordingly.

Regarding my method:

I propose a structured yet accessible approach, based on:

1) Clear objectives from the very first lesson,

2) a personalized progression according to the student's level and pace,

3) a balance between grammar, conversation, vocabulary and comprehension,

4) varied activities: role-playing, dialogues, exercises, guided correction,

5) Follow-up after each session to measure progress.

I have worked with learners with diverse objectives:
✔ integration in France,
✔ Improved oral communication,
✔ academic or university refresher courses,
✔ Professional French and DAFL/DEFL certifications,
✔ Language preparation for everyday life or work

Aleksei

4.96

(48)

I’m a qualified English teacher with 6 years of experience, Cambridge certifications, and a strong focus on practical, real-world English.

What you get in my classes:
✔️ Structured lessons with a clear goal (every class has a purpose - no chaos)
✔️ Speaking-focused approach (you’ll speak more than I do)
✔️ Grammar explained logically - without overcomplicating things
✔️ Personalised materials based on your level, goals, and learning style
✔️ Honest feedback and real correction (yes, I will correct you - kindly but firmly)

I help students who want to:
- improve spoken fluency and confidence
- prepare for IELTS or Cambridge exams (KET, PET, FCE, CAE)
- use English for work, relocation, interviews, or daily life
- finally understand grammar instead of memorising rules blindly

Levels:
A1 to C1

My teaching style:
Calm, structured, supportive - but demanding.
I won’t pressure you, but I won’t let you stagnate either.

If you’re ready to invest effort and want English that actually works outside the classroom, we’ll get along just fine.

Qamille

4.96

(48)

➤ A follower of the "message beneath the message", as Roland Barthes would say, the semiologist is above all a detective of language and helps you in this sense: he sees meaning, deciphers and carefully analyzes the signs that surround him to interpret their meaning, reports on the effects of meaning, the connotations and the implicit present in the communication. He starts from the surface signs visible to all to bring out the latent meanings. His interest is most often focused on the phenomena "on the margin", at first glance not very significant, which are located behind the scenes, rather than on stage. In short, all these elements not necessarily visible at first glance.

What applies to semiological analysis? Everything: Images, logos, websites, gestures, behaviors, words, speeches, symbols, spaces, in short everything that allows humanity to communicate. On the other hand, the semiological method cannot be invented since it is very specific. Like an iceberg, it is a question of going from superficial and visible signs to latent signs and meanings.

➤ A fascinating discipline, semiology and the analysis of gestures, behaviors and verbal & non-verbal language allows us to decipher the signs of our personal and professional daily lives. In a political speech, on an advertisement, or through our gestures in the professional and personal context, our words and behaviors, the narration of signs mark a certain relationship to the world.

➤ By learning to dissect the meaning of words and gestures, semiology allows us to take a particular look at the coherence of communication and its relevance (versus the opposite), to understand the details of our own speech, and then to make good use of it.

➤ Thus, from the semiological methodology (rigorous, specific, objectifying), verbal, graphic, symbolic and behavioral identities can emerge.

➤ Finally, semiology is neither a matter of philosophy (it only operates from one or more corpora, concrete materials to be analyzed) nor of psychology (it is less interested in intentions than in the signs produced). It is an analysis, a look at one's own communication and that of others which allows one to react better intuitively.

➤ This is why these sessions are intended to be above all practical: filmed exercises, analysis of images to be dissected and then implementation of techniques / tools / methodology which will help you in your daily life, to improve your verbal and non-verbal language but also to decipher and understand that of others.

➤ Among the content browsed:
1) identify and act on behaviors:
-transmission of acquired knowledge on non-verbal communication in order to quickly detect intentions
-immersive team-building mode to bring out helpful behaviors (despite the saboteurs)

2) Profiling - Diagnose and guide based on a written or visual corpus:
-build the storytelling
-bring out a type of profile
-understand insights

3) Brand Strategy - Create a new brand, company or personal positioning

4) Concrete techniques & a targeted methodology for:
✓Acquire practical tools to improve your rhetoric/repartee
✓Decode and use the practical communication tools of great leaders
✓Fundamentals (practices) of eloquence but also of oratorical art (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma, etc.) to ensure consistency between content and the form
✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing.
✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths.
✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations.
✓Management of Q&A sessions & external reactions during an intervention or an oral exchange.
✓Practical tools to put your interlocutor at ease and appear friendly/interested.
✓To succeed in a negotiation/mediation.
✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'.
✓To turn sentences into positive AND constructive.
✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication).
✓To put NLP (neuro-linguistic programming) at the service of communication.
✓To adopt effective, simple, fair and engaging language.
✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging.
✓To manage your personal & professional relationships with, for example, the preparation of your ratings.
✓Make your hypersensitivity a strength to tame your abilities.
✓Listening proactively and expressing / conveying ideas / message clearly.
✓Avoid letting your emotions show and propose a constructive solution to problems, while drawing on your own relational skills.
✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively.
✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability
✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech.
✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression.
✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image.
✓Practical techniques to foster the engagement of the other party.
✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects.
✓ Optimizing internal and external relationships are professional fundamentals so that the structure of sessions, business dialogue and mastery of change communication are valuable.
✓ Decode advertisements, logos and slogans, Understand the impact of images and symbols on our emotions, Analyze cultural trends across the media, Create your own visual messages with formidable efficiency
✓ Analysis of non-verbal communication:
- paralinguistic level: voice analysis, intonations, speech rate (...)
- proxemic level: analysis of the distance between bodies/individuals
- kinesic level: analysis of postures, gestures and facial expressions
- infralinguistic level: analysis of physiological changes (dilation of pupils, blushing, sweating, etc.)
- symbolic level: analysis of what adorns the body such as clothing, badges, tattoos (...)

➤ The semiologist or semiotician is led to specialize in certain universes, whether it is luxury, mass consumption or behavioral and body dynamics. His analyst side (linguist, semantician, semiologist, semiotician) and lecturer on the themes of negotiation and non-verbal communication will support your approach.

➤ So, discover the hidden secrets of signs if you are curious to understand the mechanisms behind advertisements, works of art, films or even social networks, if you want to learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis. As part of a fun and interactive learning experience, with concrete exercises for a captivating immersion.

➤ In short, in a context guided by the tools of semiology, the ability to speak in public is today an essential transversal skill to assert oneself, inform, negotiate and convince. However, to master the keys to successful public communication, it is necessary to strengthen the impact of one's own speeches: by structuring one's interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).

➤ Whether your goal is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the involvement of the speaker in his speech, all guided by the principles of semiology and behavioral analysis.

➤ So, how do you listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience appropriately and optimize the quality and clarity of the exchange/message? It is precisely about going through, implementing and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one` exchange, aimed at challenging your audience or interlocutor, taking care of the content as well as the form, all in a professional or personal setting. For this, there are verbal and non-verbal communication techniques, based on semiology.

➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, assurance, ease by overcoming embarrassment and controlling emotion in public. But also to work on leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication, all based on the founding principles of semiology.

➤ To master the keys to successful public communication, it is necessary to master certain practical aspects of semiology, to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).

➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session.

🚀 Discover the Hidden Secrets of Signs. Dive into the fascinating world of semiology with our practical training! Are you curious to understand the mechanisms behind written or oral communication? Learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis, with fun and interactive learning: Beyond theory, you will participate in concrete exercises, case studies to master the art of communication. Join us for a captivating immersion in one of the most exciting fields of human sciences!

THE TRAINER
➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.