Marketing (communication) for beginners in theory & practice - Lindenthal, Cologne

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Marketing (communication) for beginners in theory & practice

From 58 £ /h

"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".

Location

Online from Germany

About Me

Starting with a secondary school certificate, I always baked small buns during my career to get to my goal (now marketing manager). I would now like to pass on this experience, especially in mental terms.

My teaching concept is to first make students aware of their own strengths and weaknesses and then to encourage the students' motivation through praise and independent work. I am also happy to provide a variety of tools for students with learning problems, while the individual problems are tackled through various exercises to train.

Education

- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Experience / Qualifications

- Instructor suitability exists
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

60 minutes

90 minutes

The class is taught in

German

English

Skills

Marketing

Event planning

Project management

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Tutoring for commercial vocational training & preparation for class assignments, exams, etc.

47 £ /h

As a trained legal assistant, Kauffrau f. Marketing communication (advertising clerk) and a media specialist, I offer tutoring for the following subjects:
- accounting principles
- legal bases
- Business basics / general economics
- Marketing: marketing mix, conception, strategy, etc.
- media production
- If required, other subjects / learning content

In addition, I would also be happy to support you in the creation of project work, homework or final theses.

With this course you get:
• a very competent, patient and personable tutor with many years of experience
• a very supportive environment
• Many opportunities to think about issues and improve
• some homework per lesson (if you want)
• Audio and video material as well as many exercises with which you can practice all aspects

Of course, we can adapt the content to what you think is most relevant!

I'm looking forward to your message.

Tutoring in German (understand, write, speak), application documents and training in German

80 £ /h

As a native German speaker, I give courses for schoolchildren, students and adults who want to learn German or just want to improve their German language skills.

In addition, I would be happy to support you in preparing for an interview in German or writing an application.

I also help with the creation of project work, homework or final theses.

To proceed with the possible approaches:
- ask me specific questions about grammar or problems that I would be happy to answer with you and work on solutions
- send me exercises that we will work on together
- We start at your current level and develop together step by step to improve your knowledge
- We can also only have conversations to broaden your vocabulary and enable a more fluid conversation

Haider

5.0

(7)

Welcome!

I have already completed my master’s degree in mechanical engineering and am currently doing my doctorate.

Tutoring / support is offered in

✔ High school graduation exam preparation
✔ Bachelor's thesis
✔ Master's thesis
✔ Thesis
✔ Project work
✔ Housework
✔ Dissertation
✔ Construction project
✔ Control engineering
✔ Electrical engineering
✔ MS Office applications

+ other subjects on request

When contacting please
Study education
notify!

Fatih

5.0

(7)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(7)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(7)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Paloma

5.0

(7)

Consulting of technical drafting, 3D Sketchup, Autocad, Helping as Senior architect, with experience with construction and project designer

Project consulting, technical documentation in AutoCAD or SketchUp, renderings in Lumion. I have experience in construction and project management.

Dr.Ibrahim

5.0

(7)

This comprehensive course is designed to equip participants with the knowledge and practical skills needed to excel in facility management. Covering the core principles of planning, operating, and maintaining facilities, the program emphasizes efficiency, safety, and sustainability in managing physical assets and services.

Learners will explore key areas such as maintenance strategies, space planning, building systems, health and safety compliance, energy management, and vendor coordination. Real-world case studies and hands-on exercises will help participants understand how to balance cost control, service quality, and environmental responsibility while ensuring smooth day-to-day operations.

The course also highlights the role of facility managers as strategic partners in business success — bridging people, processes, and technology to create safe, productive, and sustainable work environments.

By the end of the program, participants will be able to implement best practices in facility operations, develop preventive maintenance plans, ensure regulatory compliance, and manage resources effectively. This class is ideal for aspiring facility managers, operations supervisors, engineers, and professionals responsible for managing buildings, campuses, or corporate facilities.

Omayma

5.0

(7)

Personalized support for students, freelancers and entrepreneurs wishing to succeed in their IT projects.

Help with:

Project structuring

Technology choices

Specifications

Code correction and improvement

University projects (final year projects, final year projects, dissertations)

Finalization and delivery of the project

Adrien

5.0

(7)

As a university lecturer and strategy consultant, I offer marketing and strategy support primarily aimed at higher education students.

My approach is based both on teaching and on concrete professional experience acquired in the luxury and watchmaking industry, within large groups and then as a consultant.

The sessions can focus on understanding and mastering the main concepts of marketing, strategy and positioning, but also on their application to real business situations.

Depending on the needs, we can work in particular on:

– strategic diagnosis and market analysis;
– segmentation, targeting and positioning;
– value proposition and competitive advantage;
– brand strategy and marketing mix;
– analysis of the competition and the environment;
– case studies and strategic recommendations;
– methodology, structuring an analysis and exam preparation.

Particular attention is paid to the ability to move from concept to analysis: identifying truly relevant information, choosing the right tools, building a coherent argument and formulating a reasoned recommendation.

I can also assist in the preparation of an oral presentation, a report or a case study, in a pedagogical approach: clarification of reasoning, methodology, critical review and improvement of the student's work.

The goal is not to accumulate theoretical models, but to know when to use them, why, and with what limitations.

Ammar

5.0

(7)

Complex academic and professional goals become manageable when the objective is clear, the methodology is sound, the work is properly planned, and decisions are based on structured reasoning rather than improvisation.

I am a PhD-qualified engineer, university professor, published researcher, former senior academic leader, project practitioner, and multidisciplinary mentor with more than 30 years of experience across teaching, research, supervision, engineering, project planning, management, professional development, and decision support.

This class provides personalized guidance for university students, graduate researchers, engineers, professionals, managers, career changers, and adult learners. Depending on your objective, we can focus on one of three clearly defined pathways or connect them when your situation genuinely requires an integrated approach.

RESEARCH METHODS, THESIS & DISSERTATION
• Defining and narrowing a research problem
• Developing research questions and objectives
• Formulating hypotheses
• Building conceptual and theoretical frameworks
• Literature-review strategy and source evaluation
• Connecting theories, constructs, variables, and measurement
• Quantitative research design
• Qualitative research design
• Mixed-methods research
• Experimental, observational, survey, and case-study approaches
• Population and sampling decisions
• Sample-size considerations
• Questionnaire and survey design
• Reliability and validity
• Operationalization of variables
• Coding plans and data preparation
• Research ethics and responsible data handling
• Selecting appropriate analytical methods
• Developing a coherent data-analysis plan
• Interpreting quantitative and qualitative findings
• Structuring methodology and results chapters
• Connecting findings to research questions and hypotheses
• Discussion, limitations, implications, and recommendations
• Responding systematically to supervisor feedback
• Preparing to explain and defend methodological decisions
• Academic and scientific writing structure
• Citation, referencing, and reference-management workflows
• Preparing research presentations, proposals, posters, or defense materials

PROJECT MANAGEMENT, ENGINEERING MANAGEMENT & PROFESSIONAL EXECUTION
• Project objectives and success criteria
• Scope definition and requirements
• Work Breakdown Structure (WBS)
• Activity definition and sequencing
• Network diagrams
• Critical Path Method (CPM)
• PERT and schedule uncertainty
• Milestones and deliverables
• Resource planning and allocation
• Cost estimation and budgeting concepts
• Project scheduling and control
• Risk identification, analysis, and response planning
• Stakeholder analysis
• Communication planning
• Quality and performance monitoring
• Change management
• Traditional, Agile, and hybrid approaches
• Construction and engineering project contexts
• Microsoft Project workflows
• Primavera planning and scheduling
• Diagnosing delayed or underperforming projects
• Turning complex objectives into executable action plans
• Engineering-management principles and technical decision making
• Managing multidisciplinary engineering and technical teams
• Balancing technical performance, cost, schedule, quality, risk, and resources
• Engineering operations, productivity, and process improvement
• Technology and innovation management
• Decision analysis and evaluation of technical alternatives
• Quality-management and continuous-improvement principles
• Translating strategic objectives into engineering and operational actions

3. CAREER STRATEGY, JOB SEARCH & INTERVIEW PREPARATION
• Clarifying career direction and professional objectives
• Identifying transferable skills
• Skills-gap analysis
• Career-transition planning
• Professional positioning and value proposition
• CV and résumé strategy
• Matching experience to job requirements
• Preparing for behavioral interviews
• Preparing for technical and analytical interviews
• Structuring evidence-based answers
• STAR and other response frameworks
• Developing strong professional examples and stories
• Mock-interview practice
• Diagnosing weak or unclear answers
• Communicating complex experience concisely
• Preparing for questions about strengths, weaknesses, conflict, leadership, failure, and problem solving
• Interview preparation for academic, technical, engineering, analytical, and management roles
• Building a realistic professional-development plan
• Job-search strategy and targeted opportunity identification
• LinkedIn profile development and professional positioning
• Networking and professional relationship building
• Personal branding and professional visibility
• Cover-letter strategy
• Evaluating job opportunities and career alternatives
• Preparing for promotion, internal mobility, or management transition

LEADERSHIP & PROFESSIONAL DEVELOPMENT
• Leadership styles and situational leadership
• Leading technical, academic, and multidisciplinary teams
• Communication, delegation, accountability, and feedback
• Motivation and team performance
• Conflict management and difficult conversations
• Decision making under uncertainty
• Problem solving and critical thinking in leadership situations
• Emotional intelligence and interpersonal effectiveness
• Managing change and organizational resistance
• Coaching, mentoring, and developing others
• Professional presence, credibility, and influence
• Transitioning from technical specialist to team or management roles

My approach follows a common structured logic:
define the objective → diagnose the current situation → identify constraints → select the appropriate methodology → build the plan → execute → monitor → evaluate → communicate the result → improve

We can work with your research proposal, thesis plan, supervisor feedback, conceptual framework, questionnaire, methodology chapter, project schedule, WBS, risk register, MS Project or Primavera file, CV, job description, interview questions, or professional-development challenge.

I do not simply provide generic templates or ready-made answers. I help you understand why a method or strategy fits your situation, what assumptions it depends on, how to evaluate alternatives, how to detect weaknesses, and how to defend the final decision clearly.

Academic and professional integrity are essential. I provide teaching, methodological guidance, critical feedback, analytical support, planning, coaching, and supervision-style mentoring. I do not write assessed theses or dissertations, complete examinations, fabricate research results, or misrepresent a student’s or professional’s experience.

My goal is to help you become the genuine owner of your research, project, or professional path—able to explain your decisions, manage complexity, communicate clearly, and move forward independently.

Ornella

5.0

(7)

Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Vivek

5.0

(7)

I am a Corporate Strategist and Project Manager specializing in executing high-stakes, large-scale corporate initiatives from the ground up. With a Post Graduate Diploma in Forestry Management from the prestigious Indian Institute of Forest Management (IIFM), my daily professional life revolves around complex logistics, negotiating vendor agreements, and maintaining tight management control over project timelines and multi-tiered budgets.

Because I actively navigate the realities of International Regulatory Frameworks, ESG compliance, and cross-functional leadership every single day, I bring a wealth of practical, executive-level experience to my tutoring.

Niematallh

5.0

(7)

Practical digital marketing — from idea to real project

I teach marketing in a 100% practical way.

In the lessons we cover:
- Digital Marketing Fundamentals (Social Media, Advertising, Brand Building)
How to market a startup project with a limited budget
Pricing services and products in a way that attracts customers

Suitable for: Small business owners, students who like to understand practical marketing, anyone who likes to start their own business.

Abdelmounim

5.0

(7)

Growth Marketing Services:

Strategy: Audit and positioning.

Acquisition: Paid ads and SEO.

Content: Social media and copywriting.

Conversion: Funnel and sales optimization.

Scale your revenue today.
good digital marketing mean good business

Ecole

5.0

(7)

✅You have a project, an idea, or an ambition, but you're wondering: Where do I start? Who do I contact? How do I present my project? What strategy should I adopt? How do I convince others, negotiate, and move things forward effectively? ...

✅I support you in the construction and development of your project, from A to Z, by building with you the tools, techniques, methods, strategies to face the different challenges, to structure your approach and above all to adopt the right approach to each situation and each interlocutor.

✅ Concrete, strategic and personalized support

Together, by your side, at every stage, we work in particular on:

✔️ Clarifying your ideas and structuring your project and objectives
✔️ Defining your coherent and realistic strategy, as well as the different stages and your priorities
✔️ Identifying the right contacts and departments and coordinating with the various stakeholders: adapting your message according to each contact person, clients, partners, investors, suppliers, teams, administrations, etc.
✔️ The way to approach each person according to their role, interests and challenges
✔️ Preparing for your meetings, discussions and presentations, arguments, and files
✔️ Communication strategy, persuasion and negotiation techniques
✔️ Anticipate objections, blockages, resistance, difficulties and complex situations
✔️ Methods and tools to move your project forward effectively
✔️ Adapting your posture and communication according to the context
✔️ Ensure monitoring and adjustment of the strategy as progress is made
(...)

The goal is not just to give you recommendations, but to guide you step by step to kickstart the momentum of a project. We'll cover how to interact with the right people, how to avoid common mistakes, how to overcome obstacles, and how to choose the most effective method to achieve your objective.

Every project is different. Every stakeholder has their own expectations, constraints, interests, and ways of working. That's why we work with a customized approach, combining strategy, communication, negotiation, understanding of stakeholders, and concrete methods of action.

You are no longer alone with your project. You benefit from personalized support to know, at each stage:

What to do. In what order. With whom. How to approach it. How to present your request. How to convince. And how to move your project forward to its completion.

Comprehensive strategic and operational support to transform an idea or objective into a concrete action plan and tangible results. We help you gain a broader perspective on your project while providing hands-on guidance throughout its implementation. From the initial concept to final execution, we work together to develop a clear strategy, effective communication, and an action plan tailored to your specific goals.

Whether you are an entrepreneur, project leader, freelancer or in the launch phase, the idea is to transform a sometimes complex or scattered idea into a structured, coherent, convincing and feasible project.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious European business school and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support, based on active listening, a proven methodology, and tailored teaching methods. His approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS:
-Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne),
-Belgium (Brussels, Antwerp, Charleroi, Liège),
-Luxembourg,
-On request: France (Paris, Lyon) and Canada (Montreal).

-Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.

➤ Reduced and stable fees, accessible without compromising on quality.

➤ Gift vouchers available all year round.

➤ Schedules defined together according to your constraints.

➤ 100% tailor-made program, adapted to each need.

➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.

MacDonald

5.0

(7)

Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.