Marketing (communication) for beginners in theory & practice - Lindenthal, Cologne

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Marketing (communication) for beginners in theory & practice

From 59.29 £ /h

"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".

Location

Online from Germany

About Me

Starting with a secondary school certificate, I always baked small buns during my career to get to my goal (now marketing manager). I would now like to pass on this experience, especially in mental terms.

My teaching concept is to first make students aware of their own strengths and weaknesses and then to encourage the students' motivation through praise and independent work. I am also happy to provide a variety of tools for students with learning problems, while the individual problems are tackled through various exercises to train.

Education

- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Experience / Qualifications

- Instructor suitability exists
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

60 minutes

90 minutes

The class is taught in

German

English

Skills

Marketing

Event planning

Project management

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Tutoring for commercial vocational training & preparation for class assignments, exams, etc.

48.51 £ /h

As a trained legal assistant, Kauffrau f. Marketing communication (advertising clerk) and a media specialist, I offer tutoring for the following subjects:
- accounting principles
- legal bases
- Business basics / general economics
- Marketing: marketing mix, conception, strategy, etc.
- media production
- If required, other subjects / learning content

In addition, I would also be happy to support you in the creation of project work, homework or final theses.

With this course you get:
• a very competent, patient and personable tutor with many years of experience
• a very supportive environment
• Many opportunities to think about issues and improve
• some homework per lesson (if you want)
• Audio and video material as well as many exercises with which you can practice all aspects

Of course, we can adapt the content to what you think is most relevant!

I'm looking forward to your message.

Tutoring in German (understand, write, speak), application documents and training in German

82.65 £ /h

As a native German speaker, I give courses for schoolchildren, students and adults who want to learn German or just want to improve their German language skills.

In addition, I would be happy to support you in preparing for an interview in German or writing an application.

I also help with the creation of project work, homework or final theses.

To proceed with the possible approaches:
- ask me specific questions about grammar or problems that I would be happy to answer with you and work on solutions
- send me exercises that we will work on together
- We start at your current level and develop together step by step to improve your knowledge
- We can also only have conversations to broaden your vocabulary and enable a more fluid conversation

Diane-Marie

5.0

(5)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Lucien

5.0

(5)

HOME LESSONS AND COACHING
IN MATHEMATICS, MARKETING AND PHYSICS in French and English (Preparation for the brevet, the international baccalaureate, IB DIPLOMA AS AL SL HL)

For STUDENTS OF:

- Public schools of the Ivorian system
- Private schools of the Ivorian system
- International schools of the French system in Abidjan
- International schools of the English system in Abidjan
- American System International Schools in Abidjan

MATHEMATICS TEACHER AND COACH with nearly twenty years of experience.

You will be the best.

Fatih

5.0

(5)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(5)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(5)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

5.0

(5)

This comprehensive course is designed to equip participants with the knowledge and practical skills needed to excel in facility management. Covering the core principles of planning, operating, and maintaining facilities, the program emphasizes efficiency, safety, and sustainability in managing physical assets and services.

Learners will explore key areas such as maintenance strategies, space planning, building systems, health and safety compliance, energy management, and vendor coordination. Real-world case studies and hands-on exercises will help participants understand how to balance cost control, service quality, and environmental responsibility while ensuring smooth day-to-day operations.

The course also highlights the role of facility managers as strategic partners in business success — bridging people, processes, and technology to create safe, productive, and sustainable work environments.

By the end of the program, participants will be able to implement best practices in facility operations, develop preventive maintenance plans, ensure regulatory compliance, and manage resources effectively. This class is ideal for aspiring facility managers, operations supervisors, engineers, and professionals responsible for managing buildings, campuses, or corporate facilities.

Meriem

5.0

(5)

For computer science courses, I can teach children how to code with Python and C, and I can also teach high school students in the economics track how to study computer science.
For French, I can study children in primary, middle, and high school.
And above all, my class will be dynamic and have an atmosphere that will motivate the students.

Mathilde

5.0

(5)

Prospecting has changed: today, it is no longer enough to send generic messages.
I offer concrete support to structure effective B2B prospecting, based on methods used in demanding professional environments (IT sales, complex cycles).

We will be working on:

-structuring a clear prospecting strategy
-Writing LinkedIn messages and emails that generate responses
-the simple use of AI to save time and improve results

Each session is personalized and action-oriented, with directly applicable results. Prospecting has changed: today, it's no longer enough to send generic messages.

Farah

5.0

(5)

I mainly work in academic contexts, both international and French, with particular expertise in programs requiring analytical, structuring and autonomous skills.

IB (International Baccalaureate) Program

Economy
Business Management
French as a language A and B
Individuals & Society (PEI)
Theory of Knowledge (TOK)
Internal Assessment (IA)
Extended Essay (EE)

I support students in understanding the program's expectations, structuring their thinking, and producing quality academic work.

French system

Economics - Law and Management (STMG stream)
Economic and Social Sciences (SES)
HGGSP
Preparation for the Grand Oral

Beyond disciplines, I also offer cross-cutting support: work methodology, organization, structuring of ideas, preparation for exams and competitions and development of skills essential to academic success.

Gladys

5.0

(5)

I have over 12 years of teaching experience in Switzerland, Argentina, and Mexico, so I design each session to be precisely tailored to your goals, whether professional, academic, or personal. Whether you're an executive, a researcher, or a traveler, the content is filtered to be relevant to you today and applicable to your daily life. My main objective is that, with the help of English if you're a beginner, we'll facilitate understanding and gradually allow you to open your mind to Spanish.

Desha

5.0

(5)

I help professionals communicate clearly and confidently in meetings and stakeholder conversations in English.

If you need to lead discussions, explain decisions, or handle pushback — this is for you.

Many professionals can speak English, but struggle to:

Lead meetings confidently
Explain ideas clearly and concisely
Handle difficult conversations
Respond effectively to questions or challenges

That’s what we focus on.

With over 15 years of leading international programmes, I understand how communication works in real business environments — especially under pressure.

Sessions are practical and focused on real scenarios:

Leading and structuring meetings
Explaining complex ideas clearly
Handling questions, objections, and pushback
Speaking with clarity and confidence

This is not general English.
It’s focused coaching to help you communicate effectively in real work situations.

👉 You’ll leave each session with clear improvements you can apply immediately.

Verentia

5.0

(5)

This class is designed to help graphic designers bring clarity, structure, and efficiency to their creative process. Whether you’re a student, freelancer, or working designer, you’ll learn how to manage your projects professionally—from initial concept through to final delivery.
We’ll focus on building strong workflows that save time, reduce stress, and improve the quality of your work. You’ll learn how to organise files, structure design projects, manage revisions, and create systems that keep your work consistent and scalable.
Topics covered include:
- Setting up efficient design workflows
- File organisation and naming conventions
- Managing multiple projects and deadlines
- Structuring design files in Adobe software
- Creating reusable templates and design systems
Improving productivity without sacrificing creativity
This is a practical, hands-on class with real-world methods you can immediately apply to your own projects. By the end, you’ll have a clear, repeatable system that helps you work faster, stay organised, and present your work more professionally.

Giacoma

5.0

(5)

Every student is unique, which is why my lessons are 100% personalized according to your level (from absolute beginner to advanced) and your specific goals.

Based on your needs, we can focus on:

1. Business & Professional Italian:
Ideal for expats, managers, and professionals. We will focus on industry-specific vocabulary, writing professional emails, and communicating clearly during meetings or negotiations with Italian clients.

️ 2. Travel & Relocation Italian:
Planning a trip or moving to Italy? We will simulate real-life scenarios (ordering at a restaurant, speaking with locals, handling daily bureaucracy) so you can experience the real Dolce Vita and integrate smoothly.

️ 3. Conversational Fluency & Heritage:
For adults who want to challenge themselves or reconnect with their roots. We will focus on fluid communication, modern culture, and breaking the language barrier.

What we actually do during our sessions:
Guided and engaging conversation
Applied grammar (made simple and practical!)
Reading and listening comprehension
Simulations of real-life and workplace situations
Focus on pronunciation and natural flow

Don't let language barriers hold you back. Book your first lesson today, and let's build a customized learning plan that perfectly fits your goals and your busy schedule.

5.0

(5)

Business subjects often feel difficult because they stay too theoretical.

As a BBA and Business Studies tutor, I created this course to make management and marketing simple, practical, and exam-focused.

In this course, you’ll learn core concepts, understand real business case studies, and master answer-writing, assignments, and projects with confidence.

We cover all Management, Administration and Marketing subjects in a clear and structured way. (Accounting is not included.)

By the end, you’ll not only understand the concepts but also know how to score high in exams.

Edwige

5.0

(5)

People are always at the center of my interests.

The training courses offered are therefore personalized and tailored to your specific needs. Whether for professional or personal development, I will guide you through your progress with structured and adapted methods.

In this training, you will be able to deepen your knowledge of project management, to use appropriate tools and to lead your ideas to success!