Marketing (communication) for beginners in theory & practice

What is Facebook Ads? A powerful way to distribute your content to an ultra-targeted audience! For many years now, social networks have been monetizing their audience with companies through social Ads. If Twitter, Pinterest, Linkedin offer their own advertising platform, it is Facebook that we will focus on. The interest of advertising on social media and in particular Facebook is the wealth of information to which you have access to target your audience very precisely. So I'm here to help you master Facebook Ads in a theoretical and practical way. Contents: - how to create an effective facebook and instagram page - design tools for non designers - copywriting - launch of campaigns - effective technique to achieve more goals (Analyze the data) - important digital marketing terms - Sources of profit thanks to e-marketing

### Agile DSDM (Dynamic Systems Development Method) Course Syllabus for Students Ages 11-21 #### Course Overview: This course introduces young learners to the principles and practices of Agile Project Management with a focus on the Dynamic Systems Development Method (DSDM). Through interactive activities, real-world examples, and collaborative projects, students will learn how to manage and deliver projects efficiently using Agile techniques. #### Course Objectives: - Understand the basic concepts of Agile and DSDM. - Learn to apply DSDM principles in project management. - Develop skills in planning, managing, and completing projects. - Foster teamwork and communication skills. #### Prerequisites: - Interest in project management and team collaboration. - No prior experience in Agile methodologies required. #### Course Outline: **Week 1: Introduction to Agile and DSDM** - What is Agile? (Interactive discussion) - History and evolution of DSDM. - Fun activity: Building a Lego tower using Agile principles. - Introduction to the 8 principles of DSDM. **Week 2: DSDM Philosophy and Principles** - Exploring DSDM principles through games and activities. - Focus on business needs and delivering value. - Collaborative project: Plan a mock school event using DSDM principles. **Week 3: DSDM Process and Lifecycle** - Overview of the DSDM process model. - Understanding project phases with a role-play activity. - Interactive timeline creation of DSDM phases. **Week 4: DSDM Techniques and Practices** - MoSCoW prioritization game. - Timeboxing with fun, timed challenges. - Workshop: Designing a simple app or website iteratively. **Week 5: Requirements and User Stories** - Brainstorming session: Gathering project requirements. - Writing user stories with a story-telling activity. - Creating a project backlog for a class project. **Week 6: Planning and Control in DSDM** - Project planning with a classroom simulation. - Risk management through a "What If?" game. - Tracking progress using a physical Kanban board. **Week 7: Agile Project Management Tools** - Introduction to project management tools (kid-friendly versions). - Hands-on session with tools like Trello or simple spreadsheets. - Group discussion on how tools help manage projects. **Week 8: Building Agile Teams** - Team-building exercises and games. - Understanding roles in Agile teams through role-play. - Effective communication: Practicing active listening and feedback. **Week 9: Real-World Applications and Case Studies** - Exploring how Agile and DSDM are used in different industries. - Case studies: Successful projects managed with Agile. - Group activity: Analyzing a case study and presenting findings. **Week 10: Review and Quiz Preparation** - Review of key concepts with fun quizzes and games. - Practice exams and interactive Q&A sessions. - Group study sessions to prepare for the final quiz. **Week 11: Final Quiz** - Comprehensive quiz covering all course material. - Evaluation and feedback session. **Week 12: Project Presentation and Course Wrap-Up** - Student presentations of their project work. - Reflecting on the learning experience. - Course wrap-up, certificates, and celebration. #### Course Materials: - Handouts and worksheets on Agile and DSDM concepts. - Access to kid-friendly project management tools (e.g., Trello, Kanban boards). - Videos and interactive content explaining Agile principles. #### Assessment Methods: - Weekly quizzes and participation in activities. - Group project and individual assignments. - Final quiz and project presentation. #### Additional Resources: - Online forums for young Agile learners. - Recommended reading list of beginner-friendly project management books. - Access to webinars and workshops for young Agile enthusiasts. #### Instructor Contact Information: - [Instructor Name] - Email: [Instructor Email] - Office Hours: [Instructor Office Hours] This syllabus aims to engage young learners in Agile DSDM through interactive and fun activities, making the concepts accessible and enjoyable while fostering essential project management and teamwork skills.

Meta Ads Management is a powerful tool for creating ads across Meta platforms—Facebook, Instagram, Messenger, and WhatsApp. It’s one of the most effective ways to promote a business or product today, especially for beginners who are launching their own businesses, or for those looking to work as community managers and need to master the art of running ads. In this training, we’ll teach you the best techniques, tips, and hacks to achieve outstanding results—using real-life case studies and examples.

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

I’m thrilled to be a part of your School community. With over 10 years of experience teaching children, I specialize in making English fun, interactive, and easy to understand. I also bring a unique background as a business professional which adds to my passion for education and helping others grow. I focus on building confidence in speaking, listening, and reading through engaging lessons tailored to each student’s needs. I’m truly excited to begin this journey with Korean students and would be grateful for your support in connecting me with families who are looking for an enthusiastic and experienced English teacher. Thank you, for this opportunity—I look forward to making a positive impact together!"

A 32-year-old university graduate, management engineer, with 8 years of professional experience offers her teaching services for LEAN management and PROJECT management methodologies. 1H or 1H30 training depending on your current knowledge For adults - private or company My training is identical to the official certification and gives you all the essential notions to use it in your working life Video training for 1 student - On site for groups (decreasing price per person and extended duration) Feel free to contact me for more information ! See you soon

In this course, you will learn essential digital marketing strategies, including SEO, social media marketing, content marketing, and email automation. We will explore tools like Google Analytics, Meta Ads, and marketing automation to maximize your online presence. By the end of the course, you will be able to create, optimize, and measure successful digital marketing campaigns for businesses and personal brands.

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

King’s College London BSc Business Management Graduate. I can provide help for first and second year students taking similar courses, especially ones relating to marketing. I can help simplify basics concepts, assist with coursework during the session and explain complex topics.

Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students. First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together. Do not hesitate to contact me for further information.

In this course, you'll learn how to develop a fashion collection from an initial concept, communicate impactfully through visual elements, silhouette development, and textiles. You'll explore your own creativity and lateral thinking, combining knowledge to access innovative design approaches and bring your ideas to life. We'll cover each step: market identification, creative process, trend research and mood boards, textile experimentation and planning, sketching and illustration creation, final project assembly, and more.

Whether your interest revolves around photography, graphics or any form of visual creation, the concept, the overall vision of the project is often difficult to implement. I offer you a follow-up, a sharing of ideas tailored to your current project, as a starting point or in re-mastering. My technical skills can also be allies in our discussions so that you can push your creative subject beyond its limits, make it grow and find the most appropriate end point for the message you wish to convey. You are on a mandate but need an external point of view, this course can be a good step back to move forward with more confidence.

You will learn How to make marketing plan from A to Z How to penetrate market by new product or increase products portfolio How to market yourself and position yourself or your company as part of competition How to success in market by make the right marketing plan

Forward-thinking company based in Uganda, dedicated to helping businesses thrive in the digital landscape. With a focus on innovation and customer-centric solutions, we leverages its expertise to enhance brand visibility, engagement, and conversion rates for its clients

Let's create a professional website, using wordpress, elementor, woocommerce, divi, wix, squarespace, or any other site builder. My journey in website creation began in 2005. Over the years, I have built hundreds of websites for businesses across the U.S., Europe, and Australia. My primary goal when developing a business website is to transform its online presence for greater success. I specialize in website redesign and website creation from scratch, with a strong focus on conversion-driven designs. I have a proven track record of building websites that businesses in the U.S. have used for years, achieving significant success and growth. As the owner of Donstudio, a web agency in Miami with 19 years in business, I bring extensive experience and expertise to every project. A website is a powerful tool for marketing and for building authority and reputation for a business, an individual, or any serious organization. Learning how to build a website can be highly beneficial for business owners, entrepreneurs, or professionals looking to position their business effectively in the market. We will connect via video, share our screens, and go step by step through the process of creating a professional website for your business. We can use WordPress, Elementor, Divi, WooCommerce, Wix, Squarespace, or any other site builder to ensure your website is fast, secure, beautifully designed, and optimized for success.