Marketing (communication) for beginners in theory & practice - Lindenthal, Cologne

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Marketing (communication) for beginners in theory & practice

From 58 £ /h

"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".

Location

Online from Germany

About Me

Starting with a secondary school certificate, I always baked small buns during my career to get to my goal (now marketing manager). I would now like to pass on this experience, especially in mental terms.

My teaching concept is to first make students aware of their own strengths and weaknesses and then to encourage the students' motivation through praise and independent work. I am also happy to provide a variety of tools for students with learning problems, while the individual problems are tackled through various exercises to train.

Education

- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Experience / Qualifications

- Instructor suitability exists
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

60 minutes

90 minutes

The class is taught in

German

English

Skills

Marketing

Event planning

Project management

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Tutoring for commercial vocational training & preparation for class assignments, exams, etc.

48 £ /h

As a trained legal assistant, Kauffrau f. Marketing communication (advertising clerk) and a media specialist, I offer tutoring for the following subjects:
- accounting principles
- legal bases
- Business basics / general economics
- Marketing: marketing mix, conception, strategy, etc.
- media production
- If required, other subjects / learning content

In addition, I would also be happy to support you in the creation of project work, homework or final theses.

With this course you get:
• a very competent, patient and personable tutor with many years of experience
• a very supportive environment
• Many opportunities to think about issues and improve
• some homework per lesson (if you want)
• Audio and video material as well as many exercises with which you can practice all aspects

Of course, we can adapt the content to what you think is most relevant!

I'm looking forward to your message.

Tutoring in German (understand, write, speak), application documents and training in German

81 £ /h

As a native German speaker, I give courses for schoolchildren, students and adults who want to learn German or just want to improve their German language skills.

In addition, I would be happy to support you in preparing for an interview in German or writing an application.

I also help with the creation of project work, homework or final theses.

To proceed with the possible approaches:
- ask me specific questions about grammar or problems that I would be happy to answer with you and work on solutions
- send me exercises that we will work on together
- We start at your current level and develop together step by step to improve your knowledge
- We can also only have conversations to broaden your vocabulary and enable a more fluid conversation

Diane-Marie

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Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Fatih

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Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Paloma

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Consulting of technical drafting, 3D Sketchup, Autocad, Helping as Senior architect, with experience with construction and project designer

Project consulting, technical documentation in AutoCAD or SketchUp, renderings in Lumion. I have experience in construction and project management.

Abir

5.0

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Welcome to my comprehensive online digital marketing course, your ultimate gateway to mastering the fast-paced landscape of online promotion! 📊
Taught by an industry professional with a Bachelor’s degree in Marketing and Digital Marketing, this course equips you with the essential, high-demand skills needed to thrive in the digital realm. Whether you are a marketing enthusiast starting from zero or a professional looking to upscale your business, these personalized digital marketing classes are tailored entirely to your goals.
🎯 Key Skills You Will Master:
🔍 Search Engine Optimization (SEO): Learn how to rank websites on Google and drive organic traffic.
📱 Social Media Marketing: Master strategic content creation and campaign management across top platforms.
✍️ Content Marketing: Discover the power of storytelling to build brand loyalty and engage audiences.
📧 Email Campaigns: Understand the nuances of email marketing to build relationships and boost conversions.
📈 Data & Analytics: Unravel the mysteries of analytics to make smart, data-driven business decisions.
💡 Why Choose This Training?
🎯 100% Personalized (1-on-1): Unlike pre-recorded courses, we focus dynamically on your specific business, career needs, or industry.
💼 Hands-On Experience: Gain real skills by crafting effective, real-world digital campaigns during our sessions.
Stay ahead in the rapidly evolving digital landscape and transform your skills into a powerful career tool!
Ready to level up your expertise? Book your first digital marketing lesson today and let's build your success together! 🚀

Dr.Ibrahim

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This comprehensive course is designed to equip participants with the knowledge and practical skills needed to excel in facility management. Covering the core principles of planning, operating, and maintaining facilities, the program emphasizes efficiency, safety, and sustainability in managing physical assets and services.

Learners will explore key areas such as maintenance strategies, space planning, building systems, health and safety compliance, energy management, and vendor coordination. Real-world case studies and hands-on exercises will help participants understand how to balance cost control, service quality, and environmental responsibility while ensuring smooth day-to-day operations.

The course also highlights the role of facility managers as strategic partners in business success — bridging people, processes, and technology to create safe, productive, and sustainable work environments.

By the end of the program, participants will be able to implement best practices in facility operations, develop preventive maintenance plans, ensure regulatory compliance, and manage resources effectively. This class is ideal for aspiring facility managers, operations supervisors, engineers, and professionals responsible for managing buildings, campuses, or corporate facilities.

Kevin

5.0

(5)

Do you want to strengthen your skills in marketing, communication, or business administration? Whether you are a student, just starting out in the field, or want to refresh your knowledge — I will help you advance with targeted, practical guidance at your level.
What do I offer?
In this course, we combine theory with practice. We work on the topics you need, at your own pace. Think of:

Marketing: target audience analysis, positioning, marketing mix (4P/7P), campaign planning, social media strategy and content marketing
Communication: internal and external communication, storytelling, brand identity, persuasiveness and presentation skills
Business Administration: business models, strategy (SWOT, DESTEP, Porter), organizational theory, and basic principles of finance and HRM

For whom?

HBO and university students who are struggling with their studies or thesis
Professionals who want to retrain or upskill
Entrepreneurs who want to refine their marketing strategy

Method
I always work based on your learning needs. During the sessions — online or in Amsterdam — we combine explanation, case studies, and practice. You will receive concrete tools and insights that you can apply immediately.
Background
I have extensive experience in both education and the practice of marketing and communication. I know how theory works in the real world — and how to convey that knowledge clearly and accessibly.

- Amsterdam (also available online)
- Flexible hours, including weekends
Feel free to contact us for a no-obligation introductory meeting.

Sihem

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Hello and welcome !

With degrees in Marketing and Teaching English as a Foreign Language (TEFL), I offer personalized and dynamic support to help you achieve your language and professional goals. Drawing on extensive experience in the corporate and training sectors, I tailor my teaching methods to your specific needs.

🎯 Target audiences & Specific features:
Academic & University Support: Homework help, exam preparation, strengthening of grammar, pronunciation and written/oral expression.

Business English: Preparation for a job interview, writing CVs, cover letters, or preparation for working/studying abroad.

Soft Skills & Self-Confidence: Development of public speaking and interpersonal skills in English.

Introduction to Marketing: Support course for students or professionals wishing to master the key concepts of marketing and communication.

🛠️ My Teaching Method:
My approach is learner-centered. I don't use a rigid method: each course is custom-designed to suit your level and objectives. We will use a variety of interactive materials (articles, case studies, thematic discussions) to make learning concrete, engaging, and immediately applicable.

Whether you are starting from scratch or looking to improve your professional English to boost your career, I will be delighted to guide you step by step, with kindness and rigor.

Feel free to contact me to discuss your needs and schedule our first session!

Daniel

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The zero-click search era is no longer a future prediction—it is our current reality. With over 60% of web searches ending without a single click, traditional SEO strategies, keyword rankings, and legacy traffic funnels are rapidly becoming obsolete. In this AI-mediated world, discovery happens inside the "dark funnel" of large language models, where platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews act as the primary interface for your audience.

Your new digital currency is no longer the website click; it is the AI citation.

This masterclass is designed for executives, digital transformation leaders, and marketing strategists who want to pivot from obsolete traffic metrics to AI visibility. Participants will learn how generative engines parse, prioritize, and select the brands they trust. We will break down real data from millions of AI responses to uncover the exact profile of content these models prefer—focusing on open, structured knowledge hubs, informative comparative assets, and definitive educational content.

Move beyond fighting for vanishing organic traffic. Learn how to optimize your digital infrastructure for AI extraction, position your brand as an authoritative industry source, and build lasting consumer trust in a world where the machine is the interface.

Mohamed

5.0

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Project management and entrepreneurship are becoming essential skills this time and age as more and more innovative minds are rising with the intension of building a bsuiness and turn someone's ideas into reality , whether a new creative product or a project for a social , environmental cause.

This class will equip you with the basics of project management to help you shape your ideas and see them grow in the markets

Abby

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I offer Business classes for high school, college, and aspiring entrepreneurs who want to strengthen their understanding of Marketing, Business Administration, and Leadership Development. My lessons are tailored to each student's learning goals and pace, making business concepts easy to understand through practical examples and real-world applications. Whether you need help with coursework, exam preparation, or developing essential business and leadership skills, I will guide you in a supportive and engaging learning environment to help you build confidence and achieve your academic or career goals.

Mansi

5.0

(5)

Hello! I'm Mansi, an Economics and Business tutor from India with over 8 years of teaching experience and more than 10,000 hours of online instruction. I have worked with students from diverse countries and academic backgrounds, helping them build a strong understanding of Economics, Business, and related quantitative concepts.

My teaching philosophy is simple: complex concepts become easy when they're explained the right way. I tailor every lesson to your learning style and use an interactive approach that includes digital whiteboards, visual explanations, real-world examples, and practical scenarios. Rather than memorizing theories, you'll learn how to apply them confidently in exams, assignments, and everyday decision-making.

Whether you're preparing for school or university exams, need help with coursework, or simply want to strengthen your understanding of Economics or Business, I'll create lessons that are structured, engaging, and focused on your goals.

Book a lesson with me, and let's discuss your learning objectives, identify the areas where you need support, and create a plan to help you succeed. I look forward to learning with you!

Ammar

5.0

(5)

Complex academic and professional goals become manageable when the objective is clear, the methodology is sound, the work is properly planned, and decisions are based on structured reasoning rather than improvisation.

I am a PhD-qualified engineer, university professor, published researcher, former senior academic leader, project practitioner, and multidisciplinary mentor with more than 30 years of experience across teaching, research, supervision, engineering, project planning, management, professional development, and decision support.

This class provides personalized guidance for university students, graduate researchers, engineers, professionals, managers, career changers, and adult learners. Depending on your objective, we can focus on one of three clearly defined pathways or connect them when your situation genuinely requires an integrated approach.

RESEARCH METHODS, THESIS & DISSERTATION
• Defining and narrowing a research problem
• Developing research questions and objectives
• Formulating hypotheses
• Building conceptual and theoretical frameworks
• Literature-review strategy and source evaluation
• Connecting theories, constructs, variables, and measurement
• Quantitative research design
• Qualitative research design
• Mixed-methods research
• Experimental, observational, survey, and case-study approaches
• Population and sampling decisions
• Sample-size considerations
• Questionnaire and survey design
• Reliability and validity
• Operationalization of variables
• Coding plans and data preparation
• Research ethics and responsible data handling
• Selecting appropriate analytical methods
• Developing a coherent data-analysis plan
• Interpreting quantitative and qualitative findings
• Structuring methodology and results chapters
• Connecting findings to research questions and hypotheses
• Discussion, limitations, implications, and recommendations
• Responding systematically to supervisor feedback
• Preparing to explain and defend methodological decisions

PROJECT MANAGEMENT & PROFESSIONAL EXECUTION
• Project objectives and success criteria
• Scope definition and requirements
• Work Breakdown Structure (WBS)
• Activity definition and sequencing
• Network diagrams
• Critical Path Method (CPM)
• PERT and schedule uncertainty
• Milestones and deliverables
• Resource planning and allocation
• Cost estimation and budgeting concepts
• Project scheduling and control
• Risk identification, analysis, and response planning
• Stakeholder analysis
• Communication planning
• Quality and performance monitoring
• Change management
• Traditional, Agile, and hybrid approaches
• Construction and engineering project contexts
• Microsoft Project workflows
• Primavera planning and scheduling
• Diagnosing delayed or underperforming projects
• Turning complex objectives into executable action plans

CAREER STRATEGY & INTERVIEW PREPARATION
• Clarifying career direction and professional objectives
• Identifying transferable skills
• Skills-gap analysis
• Career-transition planning
• Professional positioning and value proposition
• CV and résumé strategy
• Matching experience to job requirements
• Preparing for behavioral interviews
• Preparing for technical and analytical interviews
• Structuring evidence-based answers
• STAR and other response frameworks
• Developing strong professional examples and stories
• Mock-interview practice
• Diagnosing weak or unclear answers
• Communicating complex experience concisely
• Preparing for questions about strengths, weaknesses, conflict, leadership, failure, and problem solving
• Interview preparation for academic, technical, engineering, analytical, and management roles
• Building a realistic professional-development plan

My approach follows a common structured logic:
define the objective → diagnose the current situation → identify constraints → select the appropriate methodology → build the plan → execute → monitor → evaluate → communicate the result → improve

We can work with your research proposal, thesis plan, supervisor feedback, conceptual framework, questionnaire, methodology chapter, project schedule, WBS, risk register, MS Project or Primavera file, CV, job description, interview questions, or professional-development challenge.

I do not simply provide generic templates or ready-made answers. I help you understand why a method or strategy fits your situation, what assumptions it depends on, how to evaluate alternatives, how to detect weaknesses, and how to defend the final decision clearly.

Academic and professional integrity are essential. I provide teaching, methodological guidance, critical feedback, analytical support, planning, coaching, and supervision-style mentoring. I do not write assessed theses or dissertations, complete examinations, fabricate research results, or misrepresent a student’s or professional’s experience.

My goal is to help you become the genuine owner of your research, project, or professional path—able to explain your decisions, manage complexity, communicate clearly, and move forward independently.

Ornella

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Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Vivek

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I am a Corporate Strategist and Project Manager specializing in executing high-stakes, large-scale corporate initiatives from the ground up. With a Post Graduate Diploma in Forestry Management from the prestigious Indian Institute of Forest Management (IIFM), my daily professional life revolves around complex logistics, negotiating vendor agreements, and maintaining tight management control over project timelines and multi-tiered budgets.

Because I actively navigate the realities of International Regulatory Frameworks, ESG compliance, and cross-functional leadership every single day, I bring a wealth of practical, executive-level experience to my tutoring.