Modern Marketing Mastery: Web2, Web3, 360 Strategies, Blockchain & Branding

From 17.06 £ /h

Unlock the future of marketing with this comprehensive course on Web2 and Web3 strategies, designed for professionals and enthusiasts eager to stay ahead in a fast-evolving digital landscape. This class covers the fundamentals and advanced tactics of 360 marketing—from creating seamless, multi-channel campaigns to leveraging the latest in blockchain technology for brand authenticity and transparency.

Students will learn:

Marketing strategies
Digital marketing
Core principles of Web2 and Web3 marketing, including differences and overlaps
How to develop cohesive 360 marketing campaigns across online and offline channels
The basics of blockchain technology and its applications in marketing and branding
Techniques for building strong, memorable brand identities that resonate in both digital and decentralized spaces
Whether you're a marketer, entrepreneur, or simply curious about new marketing frontiers, this class will equip you with the skills to thrive in both Web2 and Web3 worlds.

Extra information

Bring a notebook
phone and YOUR MIND

Location

Use Ctrl + wheel to zoom!

At teacher's location :

Hanoi, Vietnam

About Me

Web2 Marketing
360 Marketing Strategies: Experience with multichannel marketing campaigns, including social media, email, and content marketing to create cohesive brand experiences.
Digital Advertising: Familiar with platforms like Google Ads, Facebook Ads, and other paid media channels.
SEO and Content Strategy: Knowledge in optimizing content for search engines and crafting content that engages and converts.
Brand Development: Skilled in creating brand identities and managing brand reputation across traditional digital channels.
Analytics and KPIs: Proficient in using tools like Google Analytics to track campaign performance, optimize conversions, and make data-driven decisions.
Web3 Marketing
Blockchain Fundamentals: Understanding of blockchain technology, smart contracts, and decentralized platforms.
ICO Marketing: Experience with marketing strategies for Token and digital assets, including community engagement on platforms like Discord and Twitter.
Decentralized Brand Engagement: Knowledge in building brands that resonate within decentralized communities and understanding token-based loyalty programs.
Community Building and Management: Experience in fostering online communities, especially within Web3 ecosystems, and leveraging community engagement to support brand growth.
Privacy and Data Security: Awareness of data privacy standards and how Web3 is reshaping user data ownership.

Education

I hold a Master’s degree in World Economics from Northeast Normal University (NENU) in China, which provided a deep understanding of global economic systems and international markets. I also have a degree in Mechanical Engineering from ENSEM in Casablanca, equipping me with analytical and technical problem-solving skills. Additionally, I completed an online MBA from the University of Illinois Urbana-Champaign, focusing on advanced business strategy, leadership, and management, tailored for today's dynamic digital landscape.

Experience / Qualifications

Am the Founder of WestRock Media, a marketing agency that specializes in digital and offline marketing, branding, and franchise documentation for businesses. Additionally, I have served as the Chief Marketing Officer (CMO) for blockchain projects, where I leveraged Web3 strategies to build decentralized brand communities and drive growth within emerging tech spaces. My role as a Branding and Franchising Director has further strengthened my expertise in developing cohesive brand identities and scalable franchise models, making brands accessible across diverse markets.

Age

Preschool children (4-6 years old)

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

30 minutes