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Marketing and Professional Project courses - students / private individuals / associations

From 91 £ /h

Are you an ambitious entrepreneur, a student hungry for cutting-edge skills, or a business seeking success in today's competitive marketplace? So look no further!

Teacher and marketing specialist at the Haute Ecole de Gestion Arc in Neuchâtel (HEG-Arc) for 6 years, I have helped more than 50 entrepreneurs/SMEs to develop their activities.

My marketing and project management courses are designed to help you achieve your most ambitious goals. With in-depth, hands-on training, you'll learn the latest marketing and project management techniques and strategies to maximize your potential for success.

So join me now to learn the skills you need to succeed in today's business world!

Extra information

Course material in PDF format

Location

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At student's location :

Around Les Ponts-de-Martel, Switzerland

Online from Switzerland

About Me

Marketing specialist and teacher at the Haute Ecole de Gestion Arc, I have helped many students acquire the skills and knowledge necessary to succeed in their professional careers.

In close collaboration with my clients, I have helped more than 50 entrepreneurs and SMEs to develop effective marketing strategies and provide practical advice and tailor-made solutions to meet their specific needs.

As a columnist on RTN, I shared my knowledge and ideas to help professionals improve their marketing and project management skills.

In short, if you are looking for an expert in marketing and project management to help you succeed, you can count on my in-depth knowledge and my proven experience. Contact me now to find out how I can help you achieve your most ambitious goals!

Education

Neuro-marketing and communication
Master in International business development with marketing specialization
Bachelor in Business Administration with marketing specialization

Experience / Qualifications

6 years as a specialist in marketing and project management (consulting)
6 years as a teacher in marketing at the HEG-Arc in Neuchâtel
International speaker in the field of neuro-marketing
Economic chronicles in marketing on RTN

Age

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

90 minutes

120 minutes

The class is taught in

French

English

Skills

Project management

Marketing

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

At student's home

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Camille

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Ecole

✅You have a project, an idea, or an ambition, but you're wondering: Where do I start? Who do I contact? How do I present my project? What strategy should I adopt? How do I convince others, negotiate, and move things forward effectively? ...

✅I support you in the construction and development of your project, from A to Z, by building with you the tools, techniques, methods, strategies to face the different challenges, to structure your approach and above all to adopt the right approach to each situation and each interlocutor.

✅ Concrete, strategic and personalized support

Together, by your side, at every stage, we work in particular on:

✔️ Clarifying your ideas and structuring your project and objectives
✔️ Defining your coherent and realistic strategy, as well as the different stages and your priorities
✔️ Identifying the right contacts and departments and coordinating with the various stakeholders: adapting your message according to each contact person, clients, partners, investors, suppliers, teams, administrations, etc.
✔️ The way to approach each person according to their role, interests and challenges
✔️ Preparing for your meetings, discussions and presentations, arguments, and files
✔️ Communication strategy, persuasion and negotiation techniques
✔️ Anticipate objections, blockages, resistance, difficulties and complex situations
✔️ Methods and tools to move your project forward effectively
✔️ Adapting your posture and communication according to the context
✔️ Ensure monitoring and adjustment of the strategy as progress is made
(...)

The goal is not just to give you recommendations, but to guide you step by step to kickstart the momentum of a project. We'll cover how to interact with the right people, how to avoid common mistakes, how to overcome obstacles, and how to choose the most effective method to achieve your objective.

Every project is different. Every stakeholder has their own expectations, constraints, interests, and ways of working. That's why we work with a customized approach, combining strategy, communication, negotiation, understanding of stakeholders, and concrete methods of action.

You are no longer alone with your project. You benefit from personalized support to know, at each stage:

What to do. In what order. With whom. How to approach it. How to present your request. How to convince. And how to move your project forward to its completion.

Comprehensive strategic and operational support to transform an idea or objective into a concrete action plan and tangible results. We help you gain a broader perspective on your project while providing hands-on guidance throughout its implementation. From the initial concept to final execution, we work together to develop a clear strategy, effective communication, and an action plan tailored to your specific goals.

Whether you are an entrepreneur, project leader, freelancer or in the launch phase, the idea is to transform a sometimes complex or scattered idea into a structured, coherent, convincing and feasible project.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious European business school and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support, based on active listening, a proven methodology, and tailored teaching methods. His approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS:
-Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne),
-Belgium (Brussels, Antwerp, Charleroi, Liège),
-Luxembourg,
-On request: France (Paris, Lyon) and Canada (Montreal).

-Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.

➤ Reduced and stable fees, accessible without compromising on quality.

➤ Gift vouchers available all year round.

➤ Schedules defined together according to your constraints.

➤ 100% tailor-made program, adapted to each need.

➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.