Operational Marketing (Brand/Product Development Strategies)

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From 15.17 £ /h

This online course provides a comprehensive introduction to operational marketing. It is designed to help students understand and apply operational marketing concepts and strategies in the real world.

Course content :

Module 1: Introduction to Operational Marketing

Definition and importance of operational marketing
Difference between strategic marketing and operational marketing
Module 2: The Marketing Mix

Product: Product Development Strategies
Price: Pricing Methods
Place: Distribution management
Promotion: Promotion and communication techniques
Module 3: Operational Marketing in Action

Operational Marketing Case Studies
Best practices in operational marketing
Module 4: Current Trends in Operational Marketing

Digital Marketing
Relationship Marketing
Experiential Marketing
Each module includes video lessons, recommended readings, quizzes to test understanding of concepts, and assignments to practice what has been learned.

Location

Online from France

About Me

Hello everyone,

I have a versatile profile with various experiences in the field of digital marketing, product marketing, operational marketing, management and brand communication. I have acquired these skills over the years and I am ready to share my know-how with you. I am able to provide instructions in French and English. My goal is to help you understand the nuances of marketing and give you the tools you need to succeed in this field.

Join me on this exciting learning adventure!

Education

Master in Marketing & Communication - University of Reims
Bachelor in Management and Business Management - IES Business School
DUT in IT and business management

Experience / Qualifications

Product Manager Assistant - Atraltech
360° Marketing and Communication Manager - Al Omrane
Assistant Marketing Project Manager - Orange

Age

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Duration

60 minutes

The class is taught in

French

English

Arabic

Skills

Marketing

Business management

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions *. (* study 2020).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
- Locations: Geneva-Lausanne-Friborg-Zurich-Neuchâtel-Lugano-Montreux-Bâle-Neuchâtel-Berne-Lucerne-Bruxelles-Luxembourg-Paris-Lyon. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid, this format also unanimously suitable for those accompanied.

-Apart from the classic advantages of videoconferencing (time savings related to travel, eco-responsibility, increased scheduling flexibility, etc.), the quality of the session & the interaction remain the same. In addition, the notes taken during the sessions are immediately transcribed on the session chat and are automatically transmitted to you so that you can browse them during and after the session if you wish.

- Hourly fees: To support each other and to be pleasant to you in this period of covid19 and in a spirit of solidarity, the fees have been temporarily reduced. But this fixed price will not increase after the start of the sessions.

-Sessions in English / French

-As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

-Program: adapted to each need

Camille

4.9

(29)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

4.9

(29)

This course introduces students to the fundamental concepts, functions, and practices of management within organizations. Emphasizing both theory and real-world applications, the course covers the core management functions: planning, organizing, leading, and controlling. Students will explore topics such as strategic decision-making, organizational structure, leadership styles, communication, team dynamics, and performance management. Through case studies, discussions, and practical activities, students will gain a foundational understanding of how effective management contributes to organizational success. This course prepares learners for further studies in business and management, as well as entry-level leadership roles.

Dr.Ibrahim

4.9

(29)

Business Administration (MBA) is a comprehensive, advanced-level program designed to develop strategic thinking, leadership skills, and practical expertise across all major areas of business. Core subjects include finance, marketing, operations, human resource management, organizational behavior, economics, and business strategy. Students will analyze real-world business challenges, engage in case studies, and participate in collaborative projects to build decision-making and problem-solving abilities. The program emphasizes innovation, global perspectives, and ethical leadership, preparing graduates for executive roles, entrepreneurial ventures, and dynamic career opportunities in diverse industries.

Dr.Ibrahim

4.9

(29)

This course provides a comprehensive introduction to ISO standards and their practical application in business operations. Designed for professionals, managers, and organizations seeking certification or improvement, the program covers the fundamental principles of ISO, including quality management, risk assessment, process control, and continuous improvement.

Participants will learn how ISO standards such as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety) can be applied to strengthen business performance, ensure compliance, and meet international requirements. Through case studies, workshops, and interactive exercises, learners will gain hands-on knowledge of documentation, auditing, corrective actions, and best practices for sustainable success.

By the end of the program, participants will understand the key requirements of ISO standards, how to implement them effectively, and how to prepare for internal and external audits. This course is ideal for quality managers, compliance officers, team leaders, and business owners who want to achieve excellence, build customer trust, and gain a competitive edge in the global market.

Julia

4.9

(29)

You're afraid to click the publish button: why?

Afraid of looking ridiculous? Afraid of saying anything? Lacking inspiration, not the right words?

That's good, I'm here to help you.

LinkedIn, Instagram, TikTok, newsletters, blogs... So many channels can be real sales channels for you. Provided you know how to use them.

This is where my offer lies: to give you the codes, the tools, to put an end to blockages.
And finally start being able to be visible and sell, with complete peace of mind.

Want to know more? Write to me now.

Hazem

4.9

(29)

1. Introduction to Leadership

2. Leadership Styles

3. Leader's Communication

4. Motivation and team dynamics

5. Emotional intelligence

6. Decision-making

7. Change Management

8. Ethics and responsibility of the leader

Methu

4.9

(29)

This class is designed to help you master Edexcel IAL Accounting, Economics, and Business with clear explanations, exam-focused techniques, and consistent A–A★ results.

Why learn from me?
Studying BSc Economics & Management (University of London, LSE)
World Prize in Accounting & Academic Achievement Award for university first-year exams
Strong background tutoring IAL students with clear, logical breakdowns for 5 years
Deep knowledge of the Edexcel IAL syllabus and examiner expectations

What you’ll get:
Full coverage of Accounting, Economics & Business content
Easy-to-understand explanations for complex topics
Past paper practice + high-mark answer templates
Evaluation and analysis techniques to unlock A–A★ marks
Calm, supportive, and personalized lessons

Book a session and let’s take your grades to that A–A★ level with confidence and clarity.

Pride

4.9

(29)

I specialise in tutoring commercial subjects. Economics business studies and mathematics. My aim is to equip students with understanding and application of Economics principles in their country and I will teach the students to be able to evaluate ,analyse and assess the economics concepts.

Business Studies will equip the students with enterprenuaral mind and be able to come up with Business plan and also be able to assess or evaluate any business situation.

Do you suffer from neck tension, tired eyes, or fatigue from long hours at your desk? This class is designed for office workers, home office professionals, entrepreneurs, teams, or anyone wanting to release tension and improve focus.

In 30-60 minutes you’ll practice chair-based yoga, breathing techniques, mini-meditations, and relaxation exercises that can:

-Release tension in the neck, shoulders and eyes
-Improve posture
-Rebalance focus and energy
-Reduce stress during the workday

The class includes:
-Simple desk-friendly exercises
-Eye relaxation techniques
-Breathing exercises for calm and concentration
-Neck and shoulder release
-Short mindfulness & mini-meditation practices

Participants will leave feeling refreshed, more focused, and ready to tackle the rest of the day.
Reach out via Apprentus to start!

Wilson

4.9

(29)

I am a Knowledgable and well trained professional in business management and planning in different fields currently working in the hospitality and tourism industry.English is my native language and can also speak fluent Swahili and intermediate german.I am also an enthusiast in Mathematics as it was my favourite subject.Freelance Writing in different categories is also one of my part time jobs.

Jonita

4.9

(29)

This Business English course is designed for professionals, students, or anyone looking to improve their English for the workplace. Lessons focus on business communication skills, including writing emails, reports, and proposals, participating in meetings, making presentations, and negotiation vocabulary.

We use practical exercises, real-world business scenarios, and role-playing activities to develop both fluency and confidence. Lessons are tailored to your industry, level, and personal goals, ensuring you can communicate effectively and professionally in English.

By the end of the course, students will be able to confidently handle business conversations, write professional emails, and use appropriate business vocabulary in any professional setting."*

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.