Translated by Google
Marketing and Strategy Courses – Graduate Studies – Methodology,
From 41 £ /h
As a university lecturer and strategy consultant, I offer marketing and strategy support primarily aimed at higher education students.
My approach is based both on teaching and on concrete professional experience acquired in the luxury and watchmaking industry, within large groups and then as a consultant.
The sessions can focus on understanding and mastering the main concepts of marketing, strategy and positioning, but also on their application to real business situations.
Depending on the needs, we can work in particular on:
– strategic diagnosis and market analysis;
– segmentation, targeting and positioning;
– value proposition and competitive advantage;
– brand strategy and marketing mix;
– analysis of the competition and the environment;
– case studies and strategic recommendations;
– methodology, structuring an analysis and exam preparation.
Particular attention is paid to the ability to move from concept to analysis: identifying truly relevant information, choosing the right tools, building a coherent argument and formulating a reasoned recommendation.
I can also assist in the preparation of an oral presentation, a report or a case study, in a pedagogical approach: clarification of reasoning, methodology, critical review and improvement of the student's work.
The goal is not to accumulate theoretical models, but to know when to use them, why, and with what limitations.
My approach is based both on teaching and on concrete professional experience acquired in the luxury and watchmaking industry, within large groups and then as a consultant.
The sessions can focus on understanding and mastering the main concepts of marketing, strategy and positioning, but also on their application to real business situations.
Depending on the needs, we can work in particular on:
– strategic diagnosis and market analysis;
– segmentation, targeting and positioning;
– value proposition and competitive advantage;
– brand strategy and marketing mix;
– analysis of the competition and the environment;
– case studies and strategic recommendations;
– methodology, structuring an analysis and exam preparation.
Particular attention is paid to the ability to move from concept to analysis: identifying truly relevant information, choosing the right tools, building a coherent argument and formulating a reasoned recommendation.
I can also assist in the preparation of an oral presentation, a report or a case study, in a pedagogical approach: clarification of reasoning, methodology, critical review and improvement of the student's work.
The goal is not to accumulate theoretical models, but to know when to use them, why, and with what limitations.
Extra information
Please bring your course materials, instructions, case studies, files or exam topics to allow for targeted, concrete and effective work.
Location
Online from France
About Me
I am a high school Economics and Business teacher, currently teaching Management, Business and Digital Management, Law and Economics to upper-secondary students. I also teach in higher education.
My professional background directly informs my teaching. Before moving into education, I worked for nearly ten years as a legal professional, before holding various positions in the luxury and watch industries and working as a strategy consultant.
I place particular emphasis on understanding, methodology and structured reasoning. My aim is not simply to help students memorise content, but to enable them to understand key concepts, organise their thoughts effectively and gradually become more independent learners.
I tailor each lesson to the student’s level and specific needs, using clear explanations, targeted exercises and concise learning materials whenever appropriate.
I work with middle school, high school and higher-education students in French and academic methodology, law, economics, management, business studies and marketing, whether they need to strengthen their foundations, improve their study methods or prepare for examinations.
My professional background directly informs my teaching. Before moving into education, I worked for nearly ten years as a legal professional, before holding various positions in the luxury and watch industries and working as a strategy consultant.
I place particular emphasis on understanding, methodology and structured reasoning. My aim is not simply to help students memorise content, but to enable them to understand key concepts, organise their thoughts effectively and gradually become more independent learners.
I tailor each lesson to the student’s level and specific needs, using clear explanations, targeted exercises and concise learning materials whenever appropriate.
I work with middle school, high school and higher-education students in French and academic methodology, law, economics, management, business studies and marketing, whether they need to strengthen their foundations, improve their study methods or prepare for examinations.
Education
Bachelor’s degree in Law, Economics and Management — a multidisciplinary university programme combining law, economics and management, with a strong emphasis on analytical thinking, argumentation, economic mechanisms and the functioning of organisations.
EMASUP Paris — higher-education training specialising in luxury management, marketing and the specific challenges faced by brands and companies in the luxury sector. This programme complemented my legal and economic background with a practical approach to strategy, marketing and management.
EMASUP Paris — higher-education training specialising in luxury management, marketing and the specific challenges faced by brands and companies in the luxury sector. This programme complemented my legal and economic background with a practical approach to strategy, marketing and management.
Experience / Qualifications
I am currently a high school Economics and Business teacher, teaching Management, Business and Digital Management, Law and Economics. I design lessons, exercises, assessments and learning materials in line with the official curriculum and examination requirements.
I also teach in higher education, working with students at business and luxury-management schools on strategy, marketing, management and the luxury industry.
Before focusing more extensively on teaching, I worked for nearly ten years as a legal professional, developing a rigorous approach to analysis, argumentation, writing and legal reasoning.
My background also includes several years of experience in the luxury and watch industries, including positions within major international groups, as well as work as a strategy consultant. This enables me to connect academic concepts with concrete business situations.
In private tutoring, I use a structured and individualised approach: identifying difficulties, strengthening core knowledge, developing effective methodology, using targeted exercises and preparing for examinations. The objective is not only to improve results, but also to develop the student’s understanding, reasoning skills and independence.
I also teach in higher education, working with students at business and luxury-management schools on strategy, marketing, management and the luxury industry.
Before focusing more extensively on teaching, I worked for nearly ten years as a legal professional, developing a rigorous approach to analysis, argumentation, writing and legal reasoning.
My background also includes several years of experience in the luxury and watch industries, including positions within major international groups, as well as work as a strategy consultant. This enables me to connect academic concepts with concrete business situations.
In private tutoring, I use a structured and individualised approach: identifying difficulties, strengthening core knowledge, developing effective methodology, using targeted exercises and preparing for examinations. The objective is not only to improve results, but also to develop the student’s understanding, reasoning skills and independence.
Age
Adults (18-64 years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
90 minutes
120 minutes
The class is taught in
French
English
Reviews
Availability of a typical week
(GMT -04:00)
New York
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
As a high school Economics and Management teacher and former lawyer, I currently teach law and economics in the final year of STMG (Science and Technology of Management and Business).
I offer private lessons to high school and university students who wish to better understand these subjects, consolidate their knowledge, acquire an effective work method or prepare for an exam.
In law, we work on understanding legal concepts and vocabulary, classifying facts, formulating legal issues, identifying applicable rules, and constructing rigorous legal reasoning. Depending on the level, support may also include practical cases and methodological exercises for higher education students.
In economics, I prioritize understanding mechanisms rather than mechanical learning: mastering concepts, analyzing documents and data, mobilizing knowledge and constructing a reasoned response.
The sessions are tailored to each student's needs: reviewing a poorly understood chapter, reinforcing fundamental concepts, methodology, targeted exercises, and preparing for an assignment or exam. I can also provide summary materials when necessary.
Particular attention is paid to the quality of reasoning, the precision of vocabulary, and written expression.
My goal: to enable the student to understand, reason methodically and gradually become autonomous.
I offer private lessons to high school and university students who wish to better understand these subjects, consolidate their knowledge, acquire an effective work method or prepare for an exam.
In law, we work on understanding legal concepts and vocabulary, classifying facts, formulating legal issues, identifying applicable rules, and constructing rigorous legal reasoning. Depending on the level, support may also include practical cases and methodological exercises for higher education students.
In economics, I prioritize understanding mechanisms rather than mechanical learning: mastering concepts, analyzing documents and data, mobilizing knowledge and constructing a reasoned response.
The sessions are tailored to each student's needs: reviewing a poorly understood chapter, reinforcing fundamental concepts, methodology, targeted exercises, and preparing for an assignment or exam. I can also provide summary materials when necessary.
Particular attention is paid to the quality of reasoning, the precision of vocabulary, and written expression.
My goal: to enable the student to understand, reason methodically and gradually become autonomous.
As a high school Economics and Management teacher, I currently teach management as well as management science and digital technology in the first year of STMG (Science and Technology of Management and Business).
I offer support specifically designed for STMG students who wish to better understand the concepts of the program, improve their method, progress in the analysis of management situations or prepare for their assessments and the baccalaureate.
In management, we work in particular on the identification and characterization of organizations, their purposes, their stakeholders, their functioning, their choices and the management problems they face.
In management and digital sciences, the objective is to understand the mechanisms studied from concrete situations: functioning of organizations, individuals and actors, information, digital technology, value creation and other concepts of the program.
Particular attention is paid to the method: analyzing a situation, correctly using a document, mobilizing the relevant concept, justifying an answer and writing in a clear and structured manner.
The sessions are tailored to each student's difficulties and combine review of concepts, targeted explanations, exercises, and methodological training. Summary materials can be provided when necessary.
The goal is for the student to no longer simply learn their lesson: they must understand the concepts, be able to recognize them in a real situation and be able to use them in a reasoned response.
I offer support specifically designed for STMG students who wish to better understand the concepts of the program, improve their method, progress in the analysis of management situations or prepare for their assessments and the baccalaureate.
In management, we work in particular on the identification and characterization of organizations, their purposes, their stakeholders, their functioning, their choices and the management problems they face.
In management and digital sciences, the objective is to understand the mechanisms studied from concrete situations: functioning of organizations, individuals and actors, information, digital technology, value creation and other concepts of the program.
Particular attention is paid to the method: analyzing a situation, correctly using a document, mobilizing the relevant concept, justifying an answer and writing in a clear and structured manner.
The sessions are tailored to each student's difficulties and combine review of concepts, targeted explanations, exercises, and methodological training. Summary materials can be provided when necessary.
The goal is for the student to no longer simply learn their lesson: they must understand the concepts, be able to recognize them in a real situation and be able to use them in a reasoned response.
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