Whether you are a communications student, a budding creative, a project leader, or a digital professional, I can help you turn every word into an idea that counts. What you will learn: The basics and techniques of copywriting. Conversion-oriented writing for the web and social networks. The creation of effective social ads (Meta, TikTok, Insta, etc.). Tone of voice: finding and bringing a brand voice to life. Engagement mechanics for 360 campaigns. Adapting the message according to the medium, channel and target. Brief analysis, copywriting and brand storytelling. Course format: Adapted to your level, your needs or your project (professional or student). Case studies, practical exercises, deciphering real campaigns. Personalized monitoring + structured feedback. Opportunity to develop together a portfolio, content for a site, a campaign, a pitch, or a client project.