Business and Economic Strategy 📊
This comprehensive course provides a deep understanding of the interplay between business economics, corporate finance, and strategic management. It's designed to equip you with the frameworks, tools, and analytical skills necessary to make high-level decisions that drive sustainable competitive advantage and long-term financial success.
Core Areas of Study
Business Economics: Explore how economic principles—including market structures, supply and demand, cost analysis, and incentive alignment, influence internal business operations and external market performance. You'll learn to analyze and forecast market conditions to optimize resource allocation.
Strategic Management: Focus on the process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Key topics include industry analysis, competitive positioning (e.g., Porter's Five Forces), core competencies, and global strategy.
Corporate Finance: Delve into the financial decision-making processes of the firm. This includes capital budgeting (evaluating investment projects), capital structure (debt vs. equity), dividend policy, and maximizing shareholder value.
Key Learning Outcomes
Upon completion, you will be able to:
* Develop a rigorous, economically informed business strategy.
* Utilize strategic analysis tools to assess competitive landscapes and identify opportunities for growth.
* Evaluate and select value-maximizing investment projects using financial metrics like Net Present Value (NPV).
* Understand the relationship between an organization's strategic choices and its financial performance.
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Online reputation
- Instructor since November 2025
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