This class is for those that want to learn how to lead rather than following someone. You will learn how to use all of the Marketing tools to understand your market, to convert traffic into leads or customers and how to satisfy them in order to create loyalty. My classes are based not only on theory, but above all on real case studies that we can discuss together in order to understand why the pros and the cons of some decisions, what results they gave and how to improve them. If you have a website, or if you want to make one yourself, I can teach you how to build it up giving you all of my best advice to optimise it in order to gain, in time, more visibility on the search engines. I can also give you the tools, and the knowledge, for a digital audit so to understand what to improve, what to change, what to delete and what to make it better (keywords, blogs, web page analysis, content auditing and so on). If instead you have a business idea and want to be an entrepreneur, then you found the right class: I attended a 2 year full time entrepreneurial course at E-spark, the biggest start-up accelerator and incubator in the world. Within this experience I won in 2016 the title of entrepreneur of the year awarded by the Royal Bank of Scotland. Do not worry if you are an absolute beginner! We are going to have fun while improving your knowledge on the subjects you chose.