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Since January 2023
Instructor since January 2023
Logistics and International transportation, customs regulations Morocco
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From 45 £ /h
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SUARDIAZ Group logo
Office Executive Director
Office Executive Director
SUARDIAZ Group · Full-timeSUARDIAZ Group · Full-time
Apr 2024 - Present · 10 mosApr 2024 to Present · 10 mos
Casablanca Metropolitan Area · On-siteCasablanca Metropolitan Area · On-site
Freight Forwarding / Shipping line agency
Multimodal Integrated Logistics Solutions / Air freight
Warehousing & Distribution Facilities
Chartering & Brokerage (Break Bulk & MT Tankers)
Chart-Parties & Demurrage consultancy
Port operations / Cargo & Ship agent / Container handling
Forwarding & Customs Clearance
Administrative and documentation management
Extra information
own laptop, wifi good connection, Teams or zoom
Location
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At student's location :
  • Around Casablanca, Morocco
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Online from Morocco
About Me
• 30 years Management Experience in a multinational environment: Dry Bulk & Tankers Maritime Operations and vessels post Fixing, Shipping Sales & Marketing, Business Process improvement, Computing & IT, Projects General management.
• Charter Parties & Maritime Legal disputes consultancy
• Processing of strategic visions into business.
• Extensive experience and high level Expertise in shipping & Logistics (Containers & Break Bulk)
• Leadership, enterprising mind, innovation, quick adaptation and team management.
• Approach studies and launch of new activities and projects.
• Conducted 23 trainings in Shipping in 6 countries (Operations, Business Processes Improvement, Marketing & Sales)
• Fluently speak French, English and Spanish & Arabic
Education
1989-1993 Business Management Diploma High School of Management (HEM)
2012-2014 Executive Management Program MBA – HEC Paris

• High Certificate in Shipping from Cambridge Academy of Transportation UK
• High Certificate in Chartering From London university - United Kingdom
Experience / Qualifications
Professional Experience

Jan 2016 – today: General Manager of MARCHAR LOGISTICS – Casablanca, Morocco
• Chartering & Brokerage ( Break Bulk & MT Tankers)
• Freight Forwarding
• Ships Operations Agency
• Maritime Transportation & Logistics Solutions
• Warehousing & Distribution Facilities
• Chart-Parties & Demurrage Expertise & Consultancy
• International and local Maritime Laws consultancy

Feb 2012 – Dec 2015: Head of department / Dry Bulk & Tankers Maritime Operations department (team of 20 FTE)
OCP Group (Mining Industry) / Head Office Casablanca Morocco
• Managing business relations with Ports authorities, ship-owners, Suppliers and agents.
• Vessels Operations & Post-Fixing management (Bulkers & Tankers) / operating 1200 vessel (FOB/CFR) per year
• Ensure smooth running and optimization of Material & Human resources dedicated within 4 Maritime port Agencies under direct responsibility
• Charter Parties Management (setup of terms and conditions)
• Disbursement Account Cost Control and Management (D/A)
• Demurrage & Laytime Management Analysis
• legal disputes Management
• Freight & other loading and unloading surcharges cost control and billing
• Reporting to CEO (Operations KPIs, Shipping performances supported with comments and adjustment actions)
• Human resources & Training management
• Main Achievements: Department reorganization / Decrease of paid demurrages from 48 to 12MUSD for same volume within a period of 2 years / New processes implementation – Six sigma / reduced operational costs, incidents and claims

Feb 2011 – Jan 2012: General Manager – HANJIN SHIPPING / Casablanca - MOROCCO
• Representing and protecting HANJIN SHIPPING interests and dealing with Moroccan administrations and authorities
• Implementation of Smooth running and optimization of resources
• Operational management of HANJIN SHIPPING fleets (Loading and unloading management, Operational & Cost Control cost control, Disbursement Accounts Management)
• Market & Competition database Management (the key points and the weak points), existing customers and prospects,
• Sales budget (marketing and business plan for the country)
• Reporting to Regional Head office located in Spain of all statistics / market fluctuations, sales performances supported with comments and adjustment actions,
• Sales and marketing management within Morocco
• Human resources management
• Main Achievements: Increase of sales performances 2011 (25MUSD) vs (78MUSD) 2012 and Feedering contract setup

2008 - 2010 Sales and logistic Director –Port de Lille - France
• Implementation, understanding and follow up of the sales and logistics policy and strategy of the group,
• Prospecting of new markets (to develop the river traffic of goods that are using the road/rail traffic) and development of existing market share,
• Management, animation and monitoring of the sales and logistic team,
• Reporting of statistics / market fluctuations, sales performances supported with comments and adjustment actions,
• Follow-up and development of direct sales relation with Global Key Accounts,
• Management and monitoring of supply Chain

2005 - 2008 Trade Line Manager - MAERSK LINE / Madrid – Spain (Far East, Africa and South America services)

• Understanding and fully application of the general strategy implemented by the head office being in Denmark, convert it in regionalized directives, to adapt them to local and territory usage, which are passed on to regional sales managements,
• Maintain and develop a privileged and direct sales relation with Global Key Accounts,
• Collect and handle the economical, sales and marketing information by country and by service to study and to analyze the competition, the prospects and to detect the underexploited zones then pass on all database of propositions and directives to the regional sales management with the aim of using them to improve and develop their sales performances and market shares (Far east, Africa and America services)
• Elaboration, treatment and implementation of the commercial budget by maritime service and by country and by port.
• Elaboration and implementation of maritime freight list including all its components,
• Follow up, control and adjustment of components acting directly or indirectly on the operational and financial costs of maritime services,
• Elaborate and set up tools and methods with the aim of improving the knowledge of the profile of the customers, discovering new fields of income and increasing the efficiency and the profitability of sales and marketing actions,
• Treatment and direct follow-up of the international calls for tender
• Reporting of statistics / market fluctuations, sales performances supported with comments and adjustment actions,

2003 - 2005 Branch Office and Sales Development Director - MAERSK LINE / Tangier - Morocco
• Representing and protecting Maersk Line interests and dealing with local administrations and authorities
• Application of the general strategy and policy of the company and reach (affect) and better exceed the objectives and targets,
• Administrative, commercial and operational management of Maersk Tangier agency,
• Maintain a good image of the group with his clients and partners
• Conceive and set up a detailed database of the competition (the key points and the weak points), existing customers and prospects,
• Elaborate and the implement the sales budget (marketing and business plan of the region,
• Reporting of statistics / market fluctuations, sales performances supported with comments and adjustment actions,
• Sales and marketing management of the North of Morocco
• Direct Regional budget 2004 is 2,5 MUSD/ achieved at 125 % & Direct Regional budget 2005 is 3,5 MUSD€ / achieved at 140 %

2001 - 2003 Marketing and IT Director - MAERSK LINE / Abidjan - Ivory Coast

• Territorial Marketing and IT director managing a team of 11 employees, in charge of sales and marketing budget, follow-up and reporting of the performances. Management of computing and IT network.

1998 – 2001 Marketing and IT Corporate Manager - MAERSK LINE / Casablanca - Morocco
• Territorial marketing and IT Corporate. My main function was to contribute to the elaboration of sales and marketing budget, follow-up and reporting of sales performances to the management. Same, I was in charge of the computing and IT issues,
• National budget 1999 is 10 MUSD / achieved at 125 % & National budget 2000 is 13 MUSD / achieved at 120 %

1997 - 1998 Sales manager (Ship Chandelling) – CAP BLANC FOOD / Jorf Lasfar Harbor
• Contacting the ship-owners or vessels Masters by sales proposals of services and products
• Develop market shares and turnover

1996 - 1997 – Sales Senior Executive - HELLBERG AB / Frandeförs - Sweden
• Sales Prospects covering Arabian and African countries
• Insure the application of Sales policy and strategy of the company and reach and better exceed the objectives
• Performances & Market shares development

1994 - 1996 Logistics & Warehousing manager - MAWARID HOLDING / Casablanca - Morocco
• Management of warehouses and Vehicles Park,
• Logistic Management and warehousing to insure continues supplying of production sites
• Recording of warehousing operations relative to stocks
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
90 minutes
120 minutes
The class is taught in
French
English
Spanish
Arabic
Reviews
Availability of a typical week
(GMT -05:00)
New York
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Online via webcam
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At student's home
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
33 years of International Excellence and Leadership

With a career spanning over 33 years within major multinational groups and leading port and maritime organizations (OCP Group, Maersk Line, Hanjin Shipping, Port of Lille, Marchar Logistics),

Hicham embodies a rare strategic and operational expertise on an international scale.

A seasoned specialist in C-Suite management and General Management, he supports investors, major industrial accounts, port authorities and logistics operators in the transformation, optimization and securing of their global supply chains.

Key Vision & ImpactEnd-to-End Mastery:

Port & Terminals, Maritime Chartering (Dry & Liquid Bulk, Chemical Tankers, Containers), International Trade in Raw Materials & Minerals.

Proven Strategic Results: Reorganization of major maritime departments, implementation of Six Sigma methodologies, drastic reduction in demurrage costs (from $48M to $12M in savings), and management of agencies handling over 1,200 vessels per year. Multilingual Dimension & International Negotiation: Quadrilingual capability (Arabic, English, French, Spanish) for high-level negotiation, strategic consulting, and executive training.

SERVICING & EXPERTISE OFFERINGS TO INVESTORS & COMPANIES

Tailor-made support to secure your investments, optimize your P&L and increase the profitability of your logistics and port operations.

Audit & Structuring of the International Supply Chain: Organizational audit, risk mapping and optimization of the P&L of logistics profit centers.

Deployment of complex projects, reduction of operational costs and implementation of the Six Sigma approach.

Maritime Chartering Consulting & Demurrage Auditing: Negotiation and drafting of customized Charter Parties (dry & liquid bulk, chemicals, containers). Financial and legal audit of laytime and demurrage calculations, management of international maritime legal disputes. Port Strategy & Modernization Consulting: Project management assistance for investors and terminal operators. Streamlining the sea-land interface, consolidating intermodal flows, and transitioning to Green Ports.

CATALOGUE OF HIGH-LEVEL EXCELLENCE TRAINING

Operational and strategic programs designed for senior executives, logistics professionals, engineers and students preparing for executive roles.

MODULE 1: International Trade & Raw Materials Procurement

Description: This module prepares professionals to master the strategic workings of global commodity trade, the structuring of purchase/sale contracts, and the optimization of commercial risks. Course Content: Procedures and strategies for the international purchase of raw materials and minerals. Mastery, administration, and Standard Operating Procedures (SOPs) of negotiation techniques. In-depth mastery and advanced practical application of Incoterms 2020. Drafting of international purchase contracts, risk management, and strategic clauses.

MODULE 2: Integrated Logistics (Freight Forwarding) & Multimodal Transport

Description: A comprehensive training program to orchestrate and optimize the end-to-end international supply chain, effectively integrating different modes of transport. Course Content: Administration (SOPs), organization, and optimization of logistics value chains. Overall management of integrated flows: Maritime, air, and land transport (road and rail). Transit, customs, and customs regime administration. Warehouse management: Inventory optimization, space management, and distribution flow management.

MODULE 3: Chartering, Coastal Shipping & Ship Agency (Containers & Bulk Carriers) Description: Designed for shippers, shipowners, and brokers, this module covers contract negotiation, the execution of maritime operations, and the financial management of port calls. Training Content: Mastery of negotiation and execution techniques for bulk chartering and coastal shipping (dry and liquid / Break Bulk & MT Tankers) and liner services. Drafting, analysis, and negotiation of Charter Parties. Expert laytime management and calculation/optimization of demurrage. Ship agency, management, and control of Disbursement Accounts (D/A).

MODULE 4: Maritime Law, Regulations & Dispute Resolution

Description: Understand the international legal framework for securing maritime operations and effectively managing claims and disputes. Course Content: International and local maritime legal framework and regulations. Prevention, management, and resolution of maritime disputes and claims. Responsibilities of carriers, stevedores, shipping agents, and freight forwarders. International compliance and maritime security (ISPS Code, controls, and risk management).

MODULE 5: Management, Coordination & Optimization of Port Operations

Description: An immersive experience at the heart of port terminals to maximize the efficiency of the interface between maritime and land transport while minimizing costs and waiting times. Training Content: Flow Planning & Coordination: Comprehensive coordination of ships, goods, passengers, and information flows. Infrastructure & Terminal Optimization: Predictive berth planning for optimal berth allocation. Yard management strategies to reduce duplicate container handling. Predictive maintenance (Smart Maintenance) via IoT sensors on gantries and dock equipment. Streamlining Land Access: Implementation of a Truck Appointment System (TAS). Deployment and expansion of intermodality (rail, river, and road connections). Safety & Prevention Culture: Compliance with international standards, the ISPS Code, and ongoing training in the safety of heavy handling operations.

MODULE 6: Digitalization, Automation & Ecological Transition of Ports (Smart & Green Ports)

Description: The future-proof module to support the digital, technological, and environmental transformation of port and maritime infrastructure. Training Content: Digitalization of Flows: Implementation and management of a Terminal Operating System (TOS) for real-time flow management. Centralization via Port Community Systems (PCS) to connect customs, carriers, agents, and stevedores. Automation of port access (gates) using RFID chips and optical character recognition (OCR). Ecological & Energy Transition (Green Port): Electrification of quays (onshore power supply/cold ironing) to reduce CO2 emissions from berthed vessels. Decarbonization strategies and environmental sustainability applied to port areas.

CONSULTANT'S ACADEMIC RECOGNITION & TRAINING Executive Management Program (MBA) – HEC Paris High Certificate in Shipping – Cambridge Academy of Transportation, UK High Certificate in Chartering – London University, UK Diploma in Business Administration – High School of Management (HEM) Six Sigma Green Belt Certification
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8 modules that will significantly improve your position in the job market:

1- International trade and the practice of Incoterms
2- Containerized and conventional bulk (break bulk) maritime transport operations
3- Port operations and port call management
4- Multimodal logistics: flow management and door-to-door transport
5- Dry bulk chartering: charter parties and laytime management (laytime/demurrage)
6- Maritime Agency: Legal Framework and Operations
7- Customs clearance and management of customs procedures
8- Dispute resolution and claims management in international transport
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