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Marketing refresher course - students / private / associations

From 124.45 £ /h

Do you study marketing and need help transferring your knowledge in practical cases?
I put my 15 years of profession at your disposal for questions-answers or help you to follow the courses. Ideally online.

NB: at this price this course is NOT intended for professional projects and the price displayed is per person. For several people, max. 8 people per class if with the participant. Outside Geneva, a flat rate for travel costs may be invoiced in addition.

Choose distance courses to avoid polluting the planet!
The course materials are prepared or not according to the needs and delivered in PDF format.

Location

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At student's location :

Around Geneva, Switzerland

Online from Switzerland

About Me

Professional communication and marketing with international experience, I teach the basics to those who wish.

Bi-cultural Swiss-German / French, I have evolved in the field of management in both cultures and both languages.

Passionate about roses, I maintain a garden of more than 30 species.

The arts (photography, music, writing, sewing etc) are an integral part of my identity and support my mission: to reveal identities.

Education

Marketing-Communication
participating management
Coaching & Mentoring
Photography

Experience / Qualifications

> 15 years in the marketing and communication professions
> 20 years in German-speaking Switzerland (perfectly bilingual)

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

120 minutes

The class is taught in

French

German

English

Italian

Skills

Marketing

Reviews

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

At student's home

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Social networks, for whom? Why ? (Beginners)

83.29 £ /h

Social networks have become unavoidable, so much so that today we can not act as if they did not exist. Well-tuned, they allow you to stay in touch with those around you while preserving your privacy and data. Discover how!

NB: at this price, this course is NOT intended for professional projects and the rate is per person. For many people, please make as many reservations as there are people. Max. 8 people per course if at the participant. Outside Geneva, a package of travel expenses may be charged additionally.

Choose distance courses to avoid polluting the planet!

The course materials are prepared or not according to the needs and delivered in PDF format.

Know how to write a press release

68.93 £ /h

A press release is an interesting tool for companies and for the voluntary sector. Knowing how to write it to catch the eye of journalists and how to broadcast it can help you be published over time.

This is a theoretical and practical course in 2 sessions of 120 min.
The indicated price is per session and per person.

Public: associative sector exclusively!

NB: at this price, this course is NOT intended for professionals. Outside Geneva, a package of travel expenses may be charged additionally.

Choose distance courses to avoid polluting the planet!
The course materials are prepared or not according to the needs and delivered in PDF format.

Hilaire

3.0

(1)

Modules:

Marketing Mix - 4P

Marketing Tactics

The Brand - Level 1

The Brand - Level 2

The Brand - Level 3

Objectives by modules:

Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- Being competitive in a constantly evolving market

- Improve knowledge of market planning processes

- Have a set of tools that will help you design, implement and monitor your marketing plan

Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.

The Brand - Level 1: Increase the knowledge behind the brand.

- Brief overview of Branding and Marketing

- Creative process: making a Brand (why, how and what)

- The brand's identity: the consolidation of the brand

The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- The Brand for the target customer in the different markets

- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns

- The Brand and Brand Development Model Process

- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand

Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.

- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding

- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Lawrence

3.0

(1)

I teach print and digital marketing & communication courses, including the creation and management of websites, management of social networks, newsletters and all digital communication tools. In addition, I train people in the use of Adobe CS Suite such as Illustrator, Photoshop, InDesign, Canvas, ... and office tools such as Word, Excel and Powerpoint.

Catherine

3.0

(1)

We will analyze your problem together, create a "road map" and define your objectives.
Our sessions will preferably be conducted via Skype, but my office is open to you if you wish.
I adapt to your way of learning and working.
I love teaching, it's a passion.

I have over 25 years of experience in communication and marketing. For almost 15 years I have become an expert in marketing and digital communication.
I managed my own agency in Geneva for 10 years and gave marketing / communication / public relations / digital courses in specialized schools (Bachelor & Masters) in marketing in Switzerland (Polycom, CREA, SAWI, ESM).

Élisa

3.0

(1)

Do you want to offer your products or services online? Are you an individual or manager of an SME? This course is for you!

In about ten sessions you will know how to categorize and organize your store, draw attention to your best sales, generate new prospects and retain customers.

Focused on user experience, we will talk about your users to create the best online shop solution together.

* Courses in French, Spanish and English *
* University certificate in graphic design, Professional title (bachelor level) in multimedia project management *

Camille

3.0

(1)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Good-fit Instructor Guarantee

Contact Pamela