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from99.47GBP/ h

Commercial Marketing Course for Professionals and Students

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Modules:

Marketing Mix - 4P

Marketing Tactics

The Brand - Level 1

The Brand - Level 2

The Brand - Level 3



Objectives by modules:

Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- Being competitive in a constantly evolving market

- Improve knowledge of market planning processes

- Have a set of tools that will help you design, implement and monitor your marketing plan

Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.

The Brand - Level 1: Increase the knowledge behind the brand.

- Brief overview of Branding and Marketing

- Creative process: making a Brand (why, how and what)

- The brand's identity: the consolidation of the brand

The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- The Brand for the target customer in the different markets

- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns

- The Brand and Brand Development Model Process

- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand

Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.

- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding

- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Extra information

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This course can also be given to groups.

Location

At student's location: Around Lausanne, Switzerland
Online via webcam
At student's location: Around Geneva, Switzerland

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General info

Age:
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:French, English, Italian, Spanish, Arabic, Russian, German, Portuguese, Chinese, Japanese

About Me

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Our institute is a network of independent professionals in Switzerland and abroad for the promotion of the right to quality education and training for all. It is an establishment endowed with a Social and Environmental Commitment Charter which lays down performance directives and minimum service rules which guarantee all learners and customers complete satisfaction and the success of their educational project or professional.

Education

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Our institute is made up of highly qualified professionals in around fifty teaching disciplines. Our teachers hold at least a license or Bachelor in the teaching discipline and undertake to respect the quality standards inherent in the ethics and professional conduct applicable in their teaching context.

Experience / Qualifications

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The success of our mandates is partly based on the strong experience of our handpicked staff and our experience requirements are strict enough to benefit from our confidence. A minimum of five years of professional experience is required to work at our establishment.

Reviews (1)

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Modules: Business strategy Commercial Strategies Business Model Price Strategy Digital Strategy International Strategy Work Material: Training manual provided by the trainer. This course can be given to groups.
EducPourTous offers support classes for all primary and secondary school students, as well as students from universities, colleges of higher and technical education and universities in Statistics, Accounting and Finance, Mathematics, Physics, Chemistry, Computer Science and several other teaching disciplines. Classes are taught by carefully selected professionals who meet strict quality standards to ensure the desired success. We offer individual and group support courses, at home, on our premises, by videoconference or by correspondence.
Modules: Introduction to innovation Creativity and its tools Innovation squared M & BD Brics © innovating as a team Surf with your Swing From Burnout to Creativity Work Material: Provided by the trainer This course is intended for groups. But it can be followed also in private.
This course is taught by African teachers and aims to instill in participants not only the language skills of reading, oral communication, written expression and oral comprehension, but above all to instill in them oral cultures and traditions. African women. African languages • Bassa • Diola • Egyptian • Hausa • Kikongo • Lingala • Mandinka • Peul • Serere • Swahili • Tshiluba • Wolof • Yoruba • Zulu And more on request.
Our language teaching program is tailored to the specific needs of the learner and his / her environment. You have the opportunity to start at any time. At home, in the office, individual or group courses, intensive, business, distance courses, immersion courses, exam preparation or tutoring. Are you beginners or just curious? Are you intermediate or advanced? You are all welcome!

Ask a question

Send a message explaining your needs and Hilaire will reply soon:
The more detail, the better.
Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

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from £99.47Online via webcam
from £149.21At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since February 2017
  • Phone number verified

Availability of a typical week

(GMT -04:00) New York
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from £99.47Online via webcam
from £149.21At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Camille
✅IMPROVE YOUR PERSONAL & PROFESSIONAL RELATIONSHIPS: COMMUNICATION AT THE SERVICE OF EMOTIONAL INTELLIGENCE & EMPATHY.
➤ From NVC (Non Violent Communication) to pragmatic tools, empathy and emotional intelligence. From personal to professional. From theory to practice with simulations. It's about putting in place rational tools to defuse conflicts and enter your comfort / security zone. In particular simple techniques which make it possible to improve its intimate, personal, professional relations to even solve and manage violent situations in a harmonious, effective and durable way. ➤ Indeed, the objective is to improve personal / professional communication & overcome any resulting conflicts. So how do you get a clear message across and make a difference? ➤ More precisely, the objectives are to: 0. Understand and identify the issues/risks then find a balance between empathy and conviction. 1. Use interpersonal communication techniques resulting from mediation to defuse tensions and gain distance. 2. Dissociate the relational and the nature of the disagreement - Overcome cognitive and psychological obstacles. 3. Acquire the techniques of self-defense and mastery without hurting and being hurt. 4. Face then defuse difficult behaviors (attempts at blackmail, threat, destabilization) or even dangerous with a mediation strategy. 5. Develop conflict management and negotiation skills, alternating attentive listening, active speaking and rationality in the face of the limited rationality of the angry individual. ➤ Whether your objective is personal or professional, defusing conflicts, negotiating and speaking relevant and successful must always be effective and efficient, with clear, simple and powerful messages, creating an adequacy between the message received and the message sent. Consistency between form and substance. ➤ So, how to listen and be listened to, convince and be impactful, challenge and mark the spirits, enhance its content, address its audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-confidence, but also to work on one's leadership & charisma. ➤ So, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a methodology: ✓Tools and deployment of conflict management tools, including CNV. ✓Perfecting his rhetoric/repartee. ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing, thus ensuring consistency between content & form. ✓Techniques to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓To learn how to say 'no' in three steps AND get people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To put NLP (neuro-linguistic programming) at the service of non-violent communication. ✓To adopt an effective, simple language, just by engaging. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, this from the 1st session. ➤ This training allows you to learn about the concepts of emotional intelligence & empathy with the aim of better recognizing and understanding your own emotions and those of others. Being aware of emotions allows better management of behavior in human relationships, both in the professional, private and entrepreneurial context. For example, as a management key, it allows you to: • Measure the impact of emotions in team management. • Analyze your own mode of operation to make the most of it. • Be able to put in place strategies to regulate one's own emotions and those of one's collaborators. • Know how to approach delicate interviews by taking into account the emotional factor. • Being able to understand, recognize and name their own emotions as well as those of their collaborators. • Discover the emotional process • Manage the team (the impact of emotions on communication and decision-making), the emotional quotient and leadership styles. • Motivate and mobilize its employees over the long term, and in particular in the context of interviews "to strong emotional potential "(reframing, motivation, problem solving, tense sessions, conflicts etc.) Emotional intelligence is a process of personal development over time. This training allows you to initiate the process, with concrete tools that can be applied on a daily basis. This training combines group activities, individual reflections, videos and scenarios. From theory to practice with simulations. It is a question of putting in place rational and professional tools to achieve the objectives set together and overcome the blockages initially defined. ➤ Controlled, the techniques allow: • to rely on emotional intelligence and capitalize on the empathy communicated to better ensure that his message is better received his message or being. • improve credibility, self-confidence and ease (verbal-bodily) with public speaking and a more fluid sense of repartee • defuse conflicts and enter their comfort/safety zone. In particular simple and logical techniques, which make it possible to resolve and manage violent situations in a harmonious, effective and lasting way, for example through CNV (Non-Violent Communication). • to better manage negotiation situations (contrary to the clichés conveyed, negotiation is not only financial, but it can involve small daily events). • Match the substance and form of your message while improving the use of your emotional intelligence. ➤ What you will get out of it: • Better control of emotions and therefore of your way of communicating. • Better understanding of the feelings of others and the ability to manage them successfully. • Better relationships in personal and professional life thanks to superior emotional intelligence. • Less stress thanks to a better understanding of one's emotions and those of others. • Greater determination and results-oriented mindset. • Ways to develop and apply emotional intelligence in the workplace. Statistically, the progress following these private sessions is quickly perceptible, from 1 to 2 sessions. (2023 study). ➤ THE CONSULTANT TRAINER: With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our consultant teacher trainer has specialized and has worked for more than 17 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ First contact by email then by phone. ✓ A la carte program: evaluated and adapted to each need.

Formation
✅MEDIA TRAINING WORKSHOPS (TV, RADIO, WEB-TV, WEB-RADIO): TOOLS TO PERFECT YOUR CONTENT, YOUR PUBLIC SPEECH, YOUR COMMUNICATION, YOUR ANIMATION
How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera? How to present yourself and your project to the media? Targeted content according to your project: Verbal and/or gestural communication; Seduction of the lens and/or microphone; Improvisation in front of a microphone and/or camera; Voice & gaze; One or two camera games; Chronic; Animation; Reporting; Live radio & TV; Interview; Narration; Speech in all its forms (...). In short, several objectives: ◾ Confront your shyness in front of the microphone/camera. ◾ Understand his speech and diction. ◾ Tame the media environment (radio/tv). ◾ Become familiar with your image and voice. ◾ Manage your speaking time. Through exercises (diction, voice, presence, breathing, presentations, time management), role plays, simulated interviews and familiarization with their image and voice, participants evolve at their own pace within a framework flexible teaching. Please note that during the videoconference session, all the notes are transcribed gradually on the chat so that you can access them at any time when you wish. Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression? Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and impactful messages. Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict. Mastered, the method allows: • to improve self-confidence and stress management with the development of the speaker's (verbal-corporal) ease, his public speaking skills and his sense of repartee and improvisation. • to work on their ease, leadership, charisma, creativity and personal development through role-playing scenarios. * to improve the characteristics of the spoken voice (timbre, pitches, intention, flow). * convey your message through your image, while gaining improvisation skills and responsiveness. Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee. THE TRAINER ➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

Espace
✅COACHING - COMMUNICATION AND EMOTIONAL CONTROL / EMOTIONS
In order to enrich his emotional skills, it will be a question of making your emotion the ally of your professional efficiency and / or your personal harmony. Emotions punctuate your life, they intervene in a more or less conscious way and have a considerable influence on your well-being and your performance at work. How to recognize them, decipher them and make them your allies? How to face the emotions of others, anticipate their reaction and keep a step back? How to better manage unforeseen situations and tensions? These workshops allow you to learn to listen and tame emotions to improve your personal / professional relationships and strengthen your efficiency at work. 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After a suitable accompaniment, a hypersensitive can learn to tame his innate capacities and to create harmony in his own existence. What happens during a session ? After having defined together one or more global objectives based on your initial problem, each session takes place in two stages. 1) Browse, analyze & dissect together the reflections, thoughts and notes taken during the week and related to your emotions: actions taken based on the suggestions of the previous week; thoughts; feelings: what worked or not / corresponded or not to your expectations. It is also an opportunity to get to know you better in order to better define / define / identify and then solve together the challenges / emotional blockages of the moment. 2) Based on the conclusions of the first part, a proposal of two to three sub-issues of the day to be dealt with during the session (sub-issues built from your initial issue): to answer them, for each of them 'between them, a series of ten to fifteen pragmatic reflections / actions will be proposed to you. Three possible answers: - "I have already tried this solution but it does not suit me" or "I do not really believe it": we go to the next suggestion - “Never tried” or “why not”, “I'll think about it”: we set ourselves the goal of trying as soon as the opportunity arises, by the next session Concretely, a session = a reflection but above all A SESSION = SOLUTIONS / proposals / concrete suggestions to put into practice for the following session in order to overcome its blockages. According to the defined objective, it is a question of identifying & resolving the impact of emotions and their bad channeling not only on his communication but especially on his daily life. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need. THE THERAPIST - COACH From a Grande Ecole post-preparatory class in France & Ivy League University in the United States, our teacher is specialized in Europe and North America, and has worked for more than 17 years in the field, in renowned international public and private establishments, intervening in forums and conferences.

Kami
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Petra
Indonesian lessons. Learning how to speak and write Indonesian in Geneva, Switzerland.
Hello there, Apa kabar ? Not so many people are familiar with Indonesia. But I'm sure, there are some people out there who wants to know more about its beauty, culture, music, history... and of course its language !! To me, to speak Indonesian (Bahasa Indonesia) is a pride and a joy. And I want to share this joy. About my class : If you need someone to help you to learn Indonesian from the very basics or improve it until the most formal level, here I am !! Just send me a message describing or explaining your purpose and needs and I will tailor a lessons matching them. I hope to see you very soon in my Indonesian private lessons ! Thank you, Petra *French* Bonjour à vous, Apa kabar ? Pas tellement de personnes ne sont familières avec l'Indonésie. Mais je suis sûre qu'il en est certaines qui veulent en apprendre plus à propos de sa beauté, de sa culture, de son histoire... et bien sûr de sa langue ! Pour moi, parler indonésien (Bahasa Indonesia) est une fierté et une joie, et je veux partager cette joie. Concernant ma classe : Si vous avez besoin de quelqu'un pour vous apprendre l'indonésien depuis les tout débuts ou l'améliorer jusqu'au niveau le plus formel, je suis là !! Envoyez-moi un message décrivant votre but et vos besoins et je taillerai des leçons correspondant à ceux-ci. J'espère vous voir très bientôt à mes cours particuliers d'indonésien ! Merci beaucoup, Petra

Marshall
Acting, Performance and Communication Skills, LAMDA exams. IB DP Theatre - Geneva, Lausanne, Zurich
We offer quality tuition for adults, students and young children in Public Speaking, Acting, Musical Theatre, LAMDA examination courses, IB DP Theatre and bespoke coaching in performance, EFL, singing, auditions, speech, phonetics & communication skills. For younger students LAMDA is the recommended and most highly respected provider of graded examinations in communication skills and in the performing arts. Marshall is a Drama and Theatre specialist and Drama honours graduate of Bristol University. He has over 30 years experience as a school teacher, University lecturer and as a Directing, Acting and coach. He worked as Head of Drama for 15 years at the International School of Geneva (LGB). Marshall holds a formal teaching qualification in English and Drama and is also the official representative for LAMDA examinations in Switzerland. Through the ACT2.CH network of specialist performance and communication teachers, which Marshall established, we are able to offer coaching in the Geneva, Lausanne and Zürich areas. ACT2 is enormously proud of its Superb Track Record with 100% exam success LAMDA STUDENTS exam results May 2022 81% Pass with DISTINCTION 19% Pass with MERIT 0% Pass 0% Fail IB DP THEATRE STUDENTS with 100% @ Grade 7

Pamela
Marketing refresher course - students / private / associations
Do you study marketing and need help transferring your knowledge in practical cases? I put my 15 years of profession at your disposal for questions-answers or help you to follow the courses. Ideally online. NB: at this price this course is NOT intended for professional projects and the price displayed is per person. For several people, max. 8 people per class if with the participant. Outside Geneva, a flat rate for travel costs may be invoiced in addition. Choose distance courses to avoid polluting the planet! The course materials are prepared or not according to the needs and delivered in PDF format.

Sofia
Practical French or Spanish speaking lessons for all
Hi I am giving a practical coaching in order to make you get better on speaking French or Spanish. If you are interested on communicate clearly and mastering the pronunciation this is for you. We will practice reading and also some dialogs. Sometimes we will simulate some situations and play, using my knowledge of theater too. Let's Learn and practice in a relaxed and funny way. Theory will be an issue in the messure of the needs of each student.

Vincent
[RE]find self-confidence - at work, and in everyday life
Through an approach based on my personal experience and the cases that I have already treated, I offer you: - a (free) one-hour session, intended to learn about your personal/professional context - if I judge that I am able to contribute to an improvement in your situation, according to criteria defined by you, we will plan the coaching sessions Self-confidence, once it is (re)found, is projected onto all aspects of our life. Personal, emotional well-being, or what we project in a professional context. It is based on a set of mechanisms, interdependent themes (physical form, sleep, diet, the structure of our time, our habits, the way we manage our relationships, our passions, etc.) . My approach is not therapeutic, I will only focus on the elements of which I have effective experience and will direct you, if necessary, towards professionals able to take care of the elements requiring a specific approach/therapist. I attach absolute importance to the confidentiality of our discussions, and will always leave you the initiative to schedule the next session.

Li
Advanced Chinese for High-level Learners For Better Communication and Comprehension
Congratulations! You have achieved something marvelous by studying Chinese with great persistence, lots of hard work and much intelligence. Advanced lessons is only meant for students who have a sound base in Chinese that you are able to recognize many words, communicate with nearly no difficulty when expressing in long complicated sentences. While I am sure that you may want to step forward, wishing to take on Chinese studies, doing business with local, or just purely out of curiosity for this great nation and culture, this course is right for you then! The class will be conducted in the form of dialogue, discussion and brainstorming. Topics could be 1. 商务中文与礼仪 2. 中国传统文化与哲学 3. 流行文化 4. 时事新闻 5. 其他你感兴趣的话题 Can already speak circles around your friends, but are looking for “complete” fluency Chinese? 教育的目的,在於让每一个人具备做自己应该做的事的意愿。学而时习之,不亦说乎? Specialized, nuanced, and formal vocabulary. Entirely in Chinese. Recommended: 2-3 lessons per week

Eva
English Tutor for Children, Students, Adults and Seniors
This course really adapts to your current English skills and personal learning goals. It contains on a general review of grammar but with emphasis upon speaking and getting comfortable with the English language. Strong attention will be given to the development of composition and critical reading skills. Vocabulary development and outside reading will complement this course of study.