Social Media Marketing 101: A Technical Foundation Course

From 22.57 £ /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra information

This course will serve you best if you have a laptop/computer you can work on as we go.

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Afrikaans

Skills

Social media

Marketing

Business skills

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

4.9

(29)

This course provides a comprehensive introduction to ISO standards and their practical application in business operations. Designed for professionals, managers, and organizations seeking certification or improvement, the program covers the fundamental principles of ISO, including quality management, risk assessment, process control, and continuous improvement.

Participants will learn how ISO standards such as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety) can be applied to strengthen business performance, ensure compliance, and meet international requirements. Through case studies, workshops, and interactive exercises, learners will gain hands-on knowledge of documentation, auditing, corrective actions, and best practices for sustainable success.

By the end of the program, participants will understand the key requirements of ISO standards, how to implement them effectively, and how to prepare for internal and external audits. This course is ideal for quality managers, compliance officers, team leaders, and business owners who want to achieve excellence, build customer trust, and gain a competitive edge in the global market.

Ewan

4.9

(29)

I'm a British English trainer with a CELTA and over a decade of experience working with non-native speakers in professional and academic contexts. My background is in business and exams

Corporate experience working at companies such as Microsoft, Yahoo, and eBay: I understand the real-world pressures my clients face: high-stakes meetings, presentations to international audiences, written communication that needs to land clearly and professionally.

For the past five years I've worked primarily with senior professionals, CEOs, partners, and executives, on the full range of business English skills: spoken communication, presentations, writing, and the kind of nuanced language that matters at leadership level.

I also prepare adults for examinations, and have ten years as a speaking examiner for various boards.

I work one-to-one online, with availability across European time zones.

Desha

4.9

(29)

I help IT professionals, project managers, and consultants communicate clearly and confidently in English at work.

If you need to:

Lead meetings with confidence
Explain complex ideas simply
Handle stakeholders and difficult conversations
Prepare for interviews or promotions

I’ll help you improve quickly using real-world scenarios.

My background includes 15+ years of leading international programmes, so I understand the communication challenges you face.

Lessons are practical, structured, and focused on results; this is so much more than textbook English.

You’ll leave each session with clear improvements you can use immediately.

If you’re preparing for interviews or presentations, we can focus sessions specifically on that.

Giacoma

4.9

(29)

Business Italian Coaching for professionals who need to communicate effectively in real workplace situations.

This class is designed for managers, expats, professionals, entrepreneurs, sales staff, and international employees who work with Italian clients, colleagues, partners, or companies.

The lessons focus on practical communication skills that can be used immediately in professional contexts. The goal is not only to improve your Italian, but to help you speak with confidence, clarity, and credibility in business environments.

During the course, we can work on:

-professional conversation and workplace communication
-introducing yourself and your company in Italian
-product and service presentations
-business presentations and public speaking
-responding to objections and handling difficult conversations
-negotiation language and persuasive communication
-formal emails and commercial letters
-professional vocabulary for meetings, calls, and corporate interactions
-role plays based on real business situations
-pronunciation, fluency, and communication strategy
-Lessons are fully personalized according to your role, industry, language level, and specific objectives.

Whether you need Italian for meetings, presentations, sales, relocation, networking, or everyday work interactions, the course will be adapted to your real needs.

My teaching method is structured, practical, and interactive. Each lesson is built around clear objectives and combines guided conversation, targeted vocabulary, applied grammar, listening practice, correction, and simulation of real scenarios.

This class is suitable for learners who want a serious and professional learning path, with a strong focus on real communication rather than only theory.

If you want to improve your Business Italian in a practical, organized, and confidence-building way, this course can help you achieve concrete results.

Class level
All levels – fully personalized for professional goals

Alan

4.9

(29)

I provide Business English lessons for those who want to improve their English skills for work. My areas of focus among many are:
Proficiency
Accuracy
Fleuncy
The lessons are tailored to your needs and requirements. Emphasis is placed on the ability to deliver the message cleary at work.

4.9

(29)

Business subjects often feel difficult because they stay too theoretical.

As a BBA and Business Studies tutor, I created this course to make management and marketing simple, practical, and exam-focused.

In this course, you’ll learn core concepts, understand real business case studies, and master answer-writing, assignments, and projects with confidence.

We cover all Management, Administration and Marketing subjects in a clear and structured way. (Accounting is not included.)

By the end, you’ll not only understand the concepts but also know how to score high in exams.

Kevin

4.9

(29)

Do you want to strengthen your skills in marketing, communication, or business administration? Whether you are a student, just starting out in the field, or want to refresh your knowledge — I will help you advance with targeted, practical guidance at your level.
What do I offer?
In this course, we combine theory with practice. We work on the topics you need, at your own pace. Think of:

Marketing: target audience analysis, positioning, marketing mix (4P/7P), campaign planning, social media strategy and content marketing
Communication: internal and external communication, storytelling, brand identity, persuasiveness and presentation skills
Business Administration: business models, strategy (SWOT, DESTEP, Porter), organizational theory, and basic principles of finance and HRM

For whom?

HBO and university students who are struggling with their studies or thesis
Professionals who want to retrain or upskill
Entrepreneurs who want to refine their marketing strategy

Method
I always work based on your learning needs. During the sessions — online or in Amsterdam — we combine explanation, case studies, and practice. You will receive concrete tools and insights that you can apply immediately.
Background
I have extensive experience in both education and the practice of marketing and communication. I know how theory works in the real world — and how to convey that knowledge clearly and accessibly.

- Amsterdam (also available online)
- Flexible hours, including weekends
Feel free to contact us for a no-obligation introductory meeting.

Sihem

4.9

(29)

Hello and welcome !

With degrees in Marketing and Teaching English as a Foreign Language (TEFL), I offer personalized and dynamic support to help you achieve your language and professional goals. Drawing on extensive experience in the corporate and training sectors, I tailor my teaching methods to your specific needs.

🎯 Target audiences & Specific features:
Academic & University Support: Homework help, exam preparation, strengthening of grammar, pronunciation and written/oral expression.

Business English: Preparation for a job interview, writing CVs, cover letters, or preparation for working/studying abroad.

Soft Skills & Self-Confidence: Development of public speaking and interpersonal skills in English.

Introduction to Marketing: Support course for students or professionals wishing to master the key concepts of marketing and communication.

🛠️ My Teaching Method:
My approach is learner-centered. I don't use a rigid method: each course is custom-designed to suit your level and objectives. We will use a variety of interactive materials (articles, case studies, thematic discussions) to make learning concrete, engaging, and immediately applicable.

Whether you are starting from scratch or looking to improve your professional English to boost your career, I will be delighted to guide you step by step, with kindness and rigor.

Feel free to contact me to discuss your needs and schedule our first session!

Omar

4.9

(29)

General, Corporate, Business, Engineering and Software English | Emphasis on Accent Reduction

Don't be scammed by misleading advertising from academies and teachers promising "easy and fast English," "conversational methods," "learn like a child," or "English in 3 months." And don't waste money on expensive and lengthy courses abroad that don't deliver the results you truly need.

-Are you hopeless at English?
- DO YOU FEEL STUCK AT THE SAME LEVEL FOR YEARS?
-ARE YOU EMBARRASSED TO SPEAK IN PUBLIC?

I specialize in handling critical cases of English language learning.

With 14 years of experience in language training, I am available to provide you with comprehensive language guidance. We offer quality and a GUARANTEE: we are the only program that guarantees LANGUAGE MASTERY IN 90 LESSONS.

Emphasis on Accent Reduction, Learn to pronounce like a NATIVE speaker.

We don't make promises here, we show results from the very first lesson! If your problem is a lack of discipline or motivation, don't worry: here we work and study together rigorously. It's the only real way to learn!

Based on STUDY and hard WORK, this program is designed exclusively for learning and consolidating results; not for filling spaces in books and platforms, repeating the "VERB TO BE" 100 times, or listening to a teacher speak English for hours while you pretend to understand.

With a private tutor, your learning is guaranteed. Don't waste time and money on academies that don't guarantee language proficiency and are only interested in getting you to sign a payment agreement, offering "CERTIFICATES" that lack official validity. Avoid wasting your time and having to invest more money elsewhere.

Learn to speak, read, and write English at a level focused on real-life and professional situations, not just greetings and school vocabulary. We develop skills for fields such as Engineering, Health Sciences, Vocal Studies, Vocal Technique, Marketing, Business, and the Corporate Sector.

Mohamed

4.9

(29)

Project management and entrepreneurship are becoming essential skills this time and age as more and more innovative minds are rising with the intension of building a bsuiness and turn someone's ideas into reality , whether a new creative product or a project for a social , environmental cause.

This class will equip you with the basics of project management to help you shape your ideas and see them grow in the markets

Gaia

4.9

(29)

I built my international professional career between Europe and the United States, living and working in Madrid, London, and New York.
This experience abroad, combined with my studies in national and international business law, allowed me to understand very different economic dynamics, business models, and business cultures.
Today, I apply this knowledge to assist and support entrepreneurs and companies in validating the strategic coherence of their decisions, transforming insights into choices that truly foster growth.