Social Media Marketing 101: A Technical Foundation Course

From 22 £ /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra information

This course will serve you best if you have a laptop/computer you can work on as we go.

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Afrikaans

Skills

Social media

Marketing

Business skills

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

4.9

(29)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Hanane

4.9

(29)

Unlock your professional potential with our Business English and Business Consultation course. Whether you're looking to improve your communication skills in a corporate environment or seeking expert guidance to grow your business, this course is designed for you.

Course Highlights:

- Master essential business vocabulary, expressions, and language structures used in real-world business scenarios.
- Learn how to write formal emails, conduct meetings, and make effective presentations.
- Develop skills in negotiations, business discussions, and networking.
- Receive personalized business consultation tailored to your goals, from start-up strategies to advanced growth techniques.
- Gain confidence in handling business-related situations, both online and in person.

This course is perfect for professionals, entrepreneurs, and anyone looking to thrive in the global business environment.

Amene

4.9

(29)

Improve your professional communication skills with practical Business English lessons. Learn how to participate in meetings, negotiate effectively, write professional emails, handle workplace conversations, and communicate confidently in international business environments.

Hai

4.9

(29)

I'm a Swiss citizen with a background in banking and wealth management, plus years of experience in recruiting. I've coached candidates specifically for job interviews in Germany and Switzerland — from the initial application all the way to a successful offer.

Unlike a typical language teacher or generic career coach, I understand both sides of the process: how hiring managers in the DACH region actually think and decide, which answers land well, and the typical blind spots international candidates miss — both linguistic and cultural.

What you can expect:

Tailored preparation for your specific interview (industry, role, company)
Realistic interview simulations with direct, honest feedback
Sharpening your self-presentation, body language, and answer strategy
Support with language nuances if German isn't your native language
Insight into cultural expectations in the German and Swiss job markets (punctuality, communication style, salary negotiation)

Whether you're applying to the DACH job market for the first time, or you've had several rejections and want to know what's actually missing — I'll help you show up convincingly when it counts.

Ich bin Schweizer Bürger mit Hintergrund im Banking und Wealth Management sowie langjähriger Erfahrung im Recruiting. Seit Jahren coache ich Kandidat/-innen gezielt auf Vorstellungsgespräche für Stellen in Deutschland und der Schweiz vor — von der ersten Bewerbung bis zum erfolgreichen Abschluss.

Anders als klassische Sprachlehrer oder allgemeine Karriereberater kenne ich beide Seiten des Prozesses: Ich weiss, wie Personalverantwortliche im DACH-Raum tatsächlich denken und entscheiden, welche Antworten überzeugen und welche typischen Stolpersteine internationale Bewerber übersehen — sprachlich wie kulturell.

Das erwartet dich:

Individuelle Vorbereitung auf dein konkretes Vorstellungsgespräch (Branche, Rolle, Unternehmen)
Simulation von echten Interviewsituationen mit direktem, ehrlichem Feedback
Optimierung deiner Selbstpräsentation, Körpersprache und Antwortstrategie
Unterstützung bei sprachlichen Feinheiten, falls Deutsch nicht deine Muttersprache ist
Einblick in kulturelle Erwartungen im deutschen und Schweizer Arbeitsmarkt (Pünktlichkeit, Kommunikationsstil, Gehaltsverhandlung)

Egal ob du dich zum ersten Mal auf dem DACH-Arbeitsmarkt bewirbst oder nach mehreren Absagen wissen willst, was wirklich fehlt — ich helfe dir, im entscheidenden Moment überzeugend aufzutreten.

Extra information for the student:

Sitzungen finden online statt (Zoom, Google Meet oder Microsoft Teams) — bitte für stabile Internetverbindung, funktionierendes Mikrofon/Kamera und ruhige Umgebung sorgen.
Bitte vor der ersten Sitzung die Stellenausschreibung (falls vorhanden), deinen Lebenslauf und das Datum des geplanten Interviews mitteilen.
Ideal ist mindestens 1 Woche Vorlauf vor einem echten Vorstellungsgespräch, um genug Zeit für Übung und Anpassung zu haben.
Bitte mindestens 24 Stunden im Voraus stornieren oder verschieben.

Youssef

4.9

(29)

Italian for Foreign Learners is a practical and structured course designed for students who want to communicate confidently in real-life situations.
The lessons are taught by a native Italian speaker, ensuring authentic pronunciation, natural expressions, and a clear understanding of how the language is used in everyday contexts.

You will learn how to build sentences, understand essential grammar, improve pronunciation, and develop natural conversation skills.
The lessons are personalised, clear, and adapted to your level; whether you are a complete beginner or already familiar with Italian.

We focus on everyday communication, cultural insights, vocabulary expansion, and practical exercises that help you progress quickly and enjoy the learning process.

Unathi

4.9

(29)

Welcoming international students from all time zones for online lessons!

Level: Beginner to Advanced (A1–C1)

This versatile course is designed to support learners at every stage of their journey—from children building early reading and speaking confidence to professionals mastering workplace communication. Lessons are fully customized to match your age, skill level, and specific goals.

What we will cover:
* For Kids & Beginners: Engaging, interactive sessions focused on vocabulary, phonics, school reading, and speaking with confidence.
* For Teens & Students: Homework assistance, school exam preparation, and conversational practice to make English natural and easy.
* For Professionals & Adults: Polished corporate communication, including business writing, meeting etiquette, and professional phrasing.

MacDonald

4.9

(29)

Learn practical digital marketing skills and understand how businesses use online channels to reach customers, build their brand and grow their digital presence.

Lessons are tailored around your current knowledge and what you want to achieve, whether you're learning digital marketing for the first time, developing your professional skills, promoting your own business or exploring a career in digital marketing.

Topics can include social media marketing, content creation and planning, brand positioning, understanding target audiences, customer journeys, digital advertising, SEO fundamentals, website marketing and developing a digital marketing strategy.

We can also explore how different digital channels work together and how businesses measure the effectiveness of their marketing using analytics, engagement, conversions and other key performance indicators.

Lessons focus on practical learning using examples, exercises and real-world business scenarios rather than simply studying marketing theory. Where appropriate, we can work on creating marketing plans, content strategies and campaigns that allow you to put what you learn into practice.

No previous digital marketing experience is required for beginner lessons.

Jan

4.9

(29)

I provide personalised English coaching for professionals and business people who want to communicate more confidently and effectively in international environments.
My lessons are practical and tailored to each student’s individual needs, level and professional situation. Rather than following a standard textbook programme, I focus on the English you actually need for your work and everyday professional communication.
Sessions can include Business English, conversation and fluency, presentations, meetings and negotiations, professional vocabulary, pronunciation, grammar and accuracy, and preparation for interviews or important professional situations.
I also work with students to identify recurring mistakes and communication habits that may be holding them back. We then address these systematically through conversation, targeted exercises and regular feedback.
With extensive international business and consulting experience, I can also help experienced professionals develop the language, confidence and communication style needed when working with international colleagues, clients and senior management.
My approach is supportive, practical and conversation-focused. The objective is not simply to improve your English, but to help you communicate naturally, clearly and confidently when it matters.

Riva

4.9

(29)

Business Studies For AS level students formatting,exam tips for your upcoming business exams. I specialize in business but also help in economics and accountancy if needed for ASlevel students. Being a Alevels student myself, i might be the suitable one

Dusan

4.9

(29)

Hotels, travel agencies and tour operators run on communication — enquiries, bookings, itineraries, reviews, and guests writing in several languages. Most of that work is repetitive. Much of it is exactly where AI genuinely helps, and most businesses are using it badly or not at all.

I spent twelve years in the travel industry, working with international bookings, ticketing and airline systems. I've spent the last two years building LLM tooling and training AI models. This class sits between those two things: how to apply AI to the daily work of a tourism or hospitality business.

You'll learn how to draft and answer guest enquiries faster without sounding like a machine. How to handle reviews — the straightforward ones and the difficult ones. How to produce itineraries, property descriptions and marketing copy from your own material. How to work across languages without hiring a translator for every message. And how to build repeatable workflows, so a task you do fifty times becomes a task you set up once.

This isn't about replacing your staff with a chatbot. It's about removing the repetitive work so your people can spend their time on guests.

By the end, you'll have a set of workflows built around your own business, not a list of tools you've heard of.

Julio

4.9

(29)

I specialize in Digital Marketing and Social Media Monetization, with experience in growth strategies, content creation, digital advertising, and personal and business brand development. I offer personalized classes and practical consulting to learn how to use platforms like Instagram, Facebook, TikTok, YouTube, Twitch, and other social media networks to build an audience, increase visibility, and generate revenue.

During the classes, you'll learn to create content strategies, optimize profiles, develop advertising campaigns, attract followers, increase engagement, and leverage the various monetization options available on each platform. We'll also work with artificial intelligence tools, analytics, affiliate marketing, brand collaborations, and strategies for turning a digital community into a business opportunity.

My goal is to help you develop practical skills so you can manage your own social media, boost your business, offer digital services, or start generating income online. Classes are tailored to your level, goals, and the platform you want to specialize in, from beginners to those looking to professionalize their skills.

Anthony

4.9

(29)

Would you like to feel more confident using English in a professional environment? These personalised lessons are designed to help you communicate more clearly, naturally and confidently at work.

As a native English speaker with over five years of teaching experience across different countries and learning environments, I understand the importance of adapting lessons to individual goals and communication needs.

Depending on your objectives, lessons can focus on professional vocabulary, speaking fluency, workplace conversations, meetings, presentations, networking and interview preparation. We can also practise expressing your ideas clearly, improving your pronunciation and using more natural English in professional situations.

Lessons are practical and interactive, allowing you to practise realistic scenarios and develop the language skills most relevant to your career. We will identify your strengths and areas for improvement, then tailor activities to help you make steady progress.

Whether you use English occasionally at work or want to feel more comfortable communicating in an international environment, we can work towards your goals together.

Build your confidence, strengthen your communication skills and feel more prepared to use English in the workplace.