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Since December 2023
Instructor since December 2023
University Professor in Semiology, Semiotics, and Culture of Design, Architecture, Urban Planning, and Communication.
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From 53 £ /h
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My teaching methodology is unique because it focuses on discovering and developing your own learning methods. With over 30 years of experience in academic and professional education, I provide tailored support adapted to your specific needs, whether you are an undergraduate, graduate, doctoral student, or a professional looking to deepen your knowledge.

Personalized Approach: Each course is designed to meet your individual interests and goals. I adapt to your learning style and help you develop your own analytical and critical skills, which are essential for excelling in the fields of semiotics, architecture, urban planning, geography, and communication.

Ongoing Support: I am committed to monitoring your progress throughout your educational journey, providing regular feedback and personalized advice to ensure you stay on the path to success.

This personalized learning journey is designed to transform you into an independent and well-informed professional, capable of conducting research and carrying out projects with confidence and competence. Get ready to explore new ways of thinking and to discover the deep connections between semiotics and spatial disciplines, all while developing a working method that is truly your own.
Extra information
Hello!

My name is ISABEL.

I am an Architect, Urban Planner, and Semiotician.

I am a mentor, teacher, researcher, author, and consultant. I earned a PhD in Semiotics in 1996 from Aarhus University (Denmark). Semiotics is a lesser-known discipline that allows us to understand essential aspects such as the meanings of images, spaces, language, sounds, colors, and gestures, all of which can signify or make sense (anything that makes sense can be analyzed by this discipline). Semiotics provides a toolkit for accessing the meanings of the world we live in.

Want to know more about me and what my students think of me?
Location
location type icon
Online from France
About Me
Hello!

My name is Isabel. I am an architect, urban planner, and semiotician. As a mentor, teacher, researcher, author, and consultant, I earned a PhD in Semiotics in 1996 from Aarhus University, Denmark. Semiotics is a fascinating and not widely known discipline that allows us to explore and understand the meanings of images, spaces, language, sounds, colors, and gestures. It provides a valuable toolkit for deciphering the complex world we live in.

Throughout my career, I have had the honor of teaching and conducting research in various countries, collaborating with institutions and universities across Europe, America, Africa, and Asia. I have guided numerous students through workshops in architecture, lectures in semiotics, bioclimatic architecture, and urban planning, as well as directed studies in various related fields.

My teaching approach is personalized and tailored to each student, focusing on discovering your own methodological approach. This method, developed over more than 30 years of experience, aims to enhance your critical thinking and your ability to interpret and create meaningful and communicative spaces.

I invite you to discover how I can help you deepen your understanding of semiotics and apply its principles to your personal and professional projects. Together, we will explore the semiotic dimensions of architecture, urban planning, and communication, enriching your academic and professional journey.


I look forward to collaborating with you to explore the riches of semiotics and beyond.

Best regards,
Isabel
Education
Educational Background and Qualifications

Bachelor of Architecture with a specialization in Urban Planning
Institution: Technical University of Lisbon
Year: 1989
Final Grade: 17/20

Master of Advanced Studies (D.E.A.) in Social Anthropology and Sociology
Institution: University Paris V Sorbonne
Year: 1991

Master II (C.E.A.A.) in Architectural Design Sciences
Institution: School of Architecture of Paris–La Villette
Year: 1992
Distinction: Very Honorable with Congratulations

PhD in Semiotics (Architecture and Urbanism)
Institution: Aarhus University (Center for Semiotic Research)
Year: 1996
Distinction: Very Honorable with Congratulations (publication unanimously recommended by the jury)

PhD in Communication Sciences
Institution: Faculty of Human and Social Sciences – New University of Lisbon (FCSH – UNL)
Year: 1999

Professor of Universities (qualified to direct research HDR in France)
Qualification: Qualified by the National Council of Universities (C.N.U.), France
Since: 2016
Sections: 7th and 71st sections of the CNU (France)

These credentials highlight your ongoing commitment to university teaching and research, as well as your expertise in leading advanced research projects in architecture, urban planning, and semiotics.
Experience / Qualifications
Professional Experience
Consultant, Trainer, Mentor in Semiology, General Semiotics, Design, Architecture, Urban Planning, and Communication
Since: 1996 to present

Professor in the Doctoral Program in Urban Planning
Institution: Lusophone University of Lisbon
Since: 2008 to present

Consultant, Trainer, Mentor in Ecological Design
Since: 2022 to present

Director of Research
Institution: Centre for the Philosophy of Sciences (CFCUL), University of Lisbon
Since: 2022 to present

Director of Research
Institution: Faculty of Human and Social Sciences – FCSH, New University of Lisbon – UNL
Period: 2005 to 2022
Details: Research team in Socio-spatial Modeling and Planning.

Lecturer
Institutions: Departments of Communication Sciences and Architecture, Autonomous University of Lisbon – UAL
Period: 2001-2005

Temporary Teaching Assistant in Semiology
Institution: University Paris 3 (U.F.R. Sciences of Communication)
Period: 2000-2001

Postdoctoral Research Fellow FCT
Institutions: Centre for Semiotic Research at Aarhus University, Denmark and CICTS, University of Lisbon, Portugal
Period: 1996-2000

Semiotic Communications Analysis for Municipalities and Architectural Firms
Since: 1996
Details: Design of territorial or architectural communication policies, development of communication grammars, and analysis of images from Municipal Master Plans.

International Visiting Professor and Researcher
Details: Teaching and research at various academic institutions worldwide, across all continents.

Contributions and Engagements
Elected Member and Leader of Various Semiotic Networks
Role: National Representative of Portugal for the World Association of Semiotics IASS (2009-2024) and Vice-President of the International Association for Visual Semiotics A.I.S.V. (2010-2022)

Guest Editor and Permanent Member of Scientific Committees
Journals: Semiotica, Degrés, Estudos Semióticos, Springer, Harmattan, Aracne, etc.
Since: 2011

Keynote Speaker
Detail: International invitations as a main speaker at well-known conferences.
Since: 2004

This list highlights my influential role as an academic and professional leader in the fields of semiotics, architecture, and ecological design, as well as my significant involvement in the international academic community and research networks globally.
Age
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
The class is taught in
English
French
Portuguese
Availability of a typical week
(GMT -04:00)
New York
at teacher icon
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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You're constantly negotiating—at work, with your family, in your relationships. The difference between reaching an agreement and remaining dissatisfied often lies in how things are said, the timing, and the other person's understanding. The goal is to learn to decode your interlocutors (their motivations, resistance, and ways of operating) and adapt your verbal and non-verbal communication to be better understood, without confrontation or power struggles, with finesse and efficiency, until these reflexes become second nature.

The approach integrates the analysis of behaviors, modes of expression, and verbal and non-verbal signals (semiotics, relational dynamics, profiles, and human reactions) to identify expectations, obstacles, and motivations. This allows for precise adjustment of communication and maximizes the impact of each interaction, whether in a professional or personal context.

Rather than generic techniques, it is about understanding the real functioning of the human being and adapting one's discourse to the person in front of: capturing attention, arousing curiosity, reducing resistance and triggering action.

Objective: to concretely increase your chances of obtaining the desired result, with efficiency, finesse and respect for others.

✅ THE TRAINER - TEACHER CONSULTANT
A graduate of a prestigious French Grande École and an Ivy League university in the United States, he combines academic rigor with modern teaching methods. With over 18 years of experience in Europe and North America, he has taught at prestigious international institutions (both public and private), and regularly speaks in Switzerland, France, Belgium, Luxembourg, and Canada, as well as at various forums and conferences.

A recognized specialist, he offers personalized and accessible support based on active listening, a proven methodology, and tailored teaching methods. Whether through one-on-one sessions, workshops, or group training, his approach combines customization, efficiency, and professionalism for rapid, visible results.

✅ LOCATIONS: Switzerland (Geneva, Lausanne, Fribourg, Zurich, Neuchâtel, Lugano, Basel, Bern, Lucerne), Belgium (Brussels, Antwerp, Charleroi, Liège), Luxembourg. On request: France (Paris, Lyon) and Canada (Montreal).

Currently, we primarily use videoconferencing, a highly popular format: it offers the same quality as in-person meetings, flexible organization, time savings, flexibility, comfort, and an eco-friendly approach. Content, notes, and recommendations are shared directly via a dedicated chat.

➤ Languages: French and English.
➤ Reduced and stable fees, accessible without compromising on quality.
➤ Gift vouchers available all year round.
➤ Schedules defined together according to your constraints.
➤ 100% tailor-made program, adapted to each need.
➤ Noticeable progress from 2 sessions (2026 study).

✅ Why choose this training?
-International expertise at the service of your objectives.
-Personalized sessions with concrete tools.
-A lively, interactive and results-oriented approach.
-A motivating and supportive environment, fostering confidence and rapid progress.
-Tangible results in just a few sessions.
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Online University Art and Design Portfolio Preparation.

Are you applying to university for a creative subject?

I offer personalised one-to-one online portfolio mentoring for students applying to art and design courses in the UK and internationally.

I am an experienced art educator, graphic designer and researcher with more than 30 years of teaching experience. Most recently, I taught international students at EF Academy Oxford, supporting learners from a wide range of cultural and educational backgrounds.

I am based in Oxford and can support students in university portfolio preparation to study Art, Graphic Design, Graphic Communication Design, Fashion Design, Architecture, Interior Design, Illustration, Photography, Textile Design, Product Design, Animation, Foundation Art and Design, and other creative programmes.

My guidance may include:

1- Developing original ideas and personal themes.
2- Strengthening sketchbooks and creative processes.
3- Developing creative ideas and experimenting with materials and techniques.
4- Strengthening drawing, painting, design and visual communication skills.
5- Selecting, refining and presenting work for university portfolios.
6- Personal-statement and interview preparation.
7- Understanding the expectations of UK art and design courses.

My approach is supportive, honest and individually tailored. I help students recognise what is already strong in their work and understand how to develop it further.

Portfolio preparation requires regular effort, so I work best with motivated students who are prepared to engage seriously with the creative process.

Online lessons are available internationally.
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I've taught general English, business, English, English for kids, English for beginners, conversational English, Callan Method and so on. Over the years, I've helped students achieve their learning goals from kids to adults, from complete beginners, to advance learners with different backgrounds and nationalities. My main goal is to help you become more confident in using English,
not just in the classroom, but in real life situations. In our lessons, you'll improve your grammar, pronunciation, vocabulary, and overall fluency.

Whether you are preparing for an English exam, studying for work or travel, or simply want to express yourself naturally in English.
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I specialize in teaching English to students eager to elevate their language skills. My goal is to create an engaging, supportive classroom that gently challenges students without overwhelming them—building the confidence and motivation they need to keep learning and improving.
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Italian is a rich and beautiful language. Understanding the romance of Italian songs, knowing how to speak with locals, or simply wanting to impress your friends, learning the most beautiful of languages has many benefits.
Having lived in Italy for 2 years myself, my course will be based on concrete conversations and also on contemporary Italian culture.
You will learn to converse using a method that allowed me to become fluent in Italian in 6 months. It's simply a matter of speaking without worrying about mistakes and, above all, with complete confidence. By speaking regularly, even making mistakes, your brain will automatically adapt its language to match that of the tutor (me) and you will learn vocabulary, grammar, etc., much faster.
Of course, preparatory sheets will be sent to you before each lesson so that you don't start from scratch. I will also send you "homework" based on your difficulties and weaknesses.
I'm really looking forward to teaching Italian to motivated students and I'm ready to start tomorrow!
Good-fit Instructor Guarantee
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