Introduction to Marketing: Master the fundamentals through concrete examples and a practical approach

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From 21 £ /h

Discover marketing and master its fundamentals through a simple, practical and interactive approach!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer introductory marketing courses tailored to your level and objectives.

My goal is to help you understand the essential concepts of marketing, apply them to concrete situations, and develop your analytical skills.

In the program :

- The fundamentals and key concepts of marketing.
- Market analysis and competitive analysis.
- Consumer behavior.
- Segmentation, targeting and positioning (STP).
- The marketing mix: the 4Ps (Product, Price, Place and Communication).
- The development of a marketing strategy.
- Concrete examples from companies, practical exercises and case studies.

My teaching method:

Drawing on my academic background, research methodology, and professional experience, I favor a progressive, interactive, and practical approach. Theoretical concepts are illustrated with examples from the business world to facilitate their understanding and application.

Each session is tailored to your needs: understanding lessons, preparing for exams, completing academic work or acquiring marketing skills.

My goal: to help you master the fundamentals of marketing, develop your skills and gain confidence in your studies and professional projects.

Together, let's transform theoretical knowledge into practical skills!

Location

Online from Switzerland

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

90 minutes

The class is taught in

French

English

Arabic

Spanish

Skills

Marketing

Economics for students

Business management

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Consumer behavior course: understanding motivations, attitudes, and purchasing decisions

14 £ /h

Understand why consumers buy, how they make their decisions, and what influences their behavior!

With a Master's degree in Marketing and Sales, a PhD in Marketing and extensive professional experience in business, I offer consumer behavior courses tailored to your level and academic or professional goals.

My goal is to help you understand the psychological, social, and cultural mechanisms that influence purchasing decisions, while enabling you to apply theoretical concepts to concrete situations.

In the program :

- The foundations of consumer behavior.
- The needs, motivations and obstacles to purchase.
- Consumer perception, learning, and attitudes.
- The purchasing decision process.
- The influence of family, social groups and culture.
- The psychological, personal and situational factors that influence consumption.
- Customer satisfaction, loyalty and experience.
- Concrete examples, case studies and practical applications.

My teaching method:

I favor a progressive, interactive approach, illustrated with examples from everyday life and the business world. Thanks to my academic background, research methodology, and professional experience, I guide you in understanding the theories and applying them to real-world situations.

Each session is personalized according to your needs: understanding the lessons, preparing for exams, completing academic work or deepening your marketing knowledge.

My goal: to help you analyze consumer behavior, understand their motivations, and master the key concepts needed to develop effective marketing strategies.

Together, let's discover what lies behind each purchasing decision!

Oliver

5.0

(14)

When I was a young child, I believed I was not a mathematical person.

It wasn't until I met an amazing teacher at age 15 that I discovered my mathematical genius and my life was changed forever.

I'm eternally grateful to that teacher.

My teacher knew that self-image and self-belief is the key to unlocking your child's mathematical abilities.

Everyone is good at maths, but we all have different styles of thinking.

Bad teachers teach every child the same way.

My job is to find your child's style of mathematics and allow him to discover that for himself.

When he discovers that, he will begin to enjoy the beauty and power of mathematics

...and then you will see as the grades begin to soar.

👉Click the blue "Contact Oliver" button above and let's discuss how we can unlock your child's mathematical talents! 😊

Jakub

5.0

(14)

I am a professional professor of economics in Poland since 2005. I teach Economics HL and SL in the IB program in one of the best schools in Warsaw since 2013. I can explain your doubts and help you with the Internal Assessments. I don't speak Spanish, I only speak English.
I graduated from Szkoła Główna Handlowa w Warszawie (Warsaw School of Economics) and have completed all the necessary trainings for the previous and current syllabus.
All the classes are based on what you need to know for your final IB exam, but I explain it in an unconventional way so that you understand better. I adjust the methodology to each my student. I have a lot of experience teaching groups and individuals. All my students always get good grades on Internal Assessments and final exams.

Youssef

5.0

(14)

🎓 Youssef – Private tutor in Market Finance & Economics
🧭 Route

Graduate of the National School of Commerce and Management of Casablanca (ENCG) – specializing in Market Finance.
Passionate about financial markets, macroeconomics and asset valuation, I have acquired solid academic and practical experience in portfolio management, financial analysis and econometrics applied to finance.

📚 Subjects taught

Financial market

Financial mathematics

Microeconomics and macroeconomics

Statistics and probability applied to finance

General economy

Financial management

Portfolio management

Econometrics

Derivatives (options, futures, swaps)

Technical and fundamental analysis

Portfolio theory and risk management

Capital markets and monetary policies

International finance and foreign exchange

Financial analysis and company valuation

Financial and analytical accounting

🧠 Methodology

My method is based on a progressive and practical approach:

Review of fundamental concepts before each new concept.

Practical exercises inspired by exams, real cases and the stock market.

Simplified explanation of financial and economic models.

Personalized support according to level and objectives (exams, competitions, finance professions, etc.).

Trading simulation and market analysis sessions for advanced students.

Cami

5.0

(14)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and advanced know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This executive is in charge of transmitting information and directives from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2023 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.

Aziz

5.0

(14)

Expert trainer in management in entrepreneurship and business creation, Senior executive in Audit and Management Control and PhD student in Management Sciences, I offer support courses in economics and management in particular:
- Support courses for Baccalaureate students;
- Corporate finance: analysis and financial management;
- General Accounting:
- Cost accounting;
- Company accounting;
- In-depth comptability;
- Taxation;
- Management control;
- International accounting: IFRS
- Consolidation;
- Auditing;

Camille

5.0

(14)

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Fatih

5.0

(14)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Gaëlle

5.0

(14)

Kids don't need lectures about "good money habits." They need to feel what money does.
While adults debate finances at home, kids are already using money, without actually understanding how.

In this course, we learn by playing. And by thinking.
We'll explore together:
✓ Simulate a real shop: handle actual money, practice spending and saving, discover what it feels like
✓ Create a personal budget: not boring spreadsheets, but visuals, games, and real challenges
✓ Ask the real questions: Need vs. want. Why save? How do people earn? What's debt?
✓ Discover how systems work: Banks, loans, digital money, and financial security
✓ Think like an entrepreneur: What services can I offer? How do I create value? How do I turn an idea into money?

Why this is different:
Most kids think "money is complicated." This class shows them that money is a tool, not a mystery, not something to fear.
And, more importantly: that they can control it.

What they take home:
A personal budgeting system they actually understand. Answers to questions they've been asking. And the mindset: money is a means, not an end.

Format: Online or Barcelona | 60-min sessions | Small group or one-on-one

For curious kids who ask questions about money.

Vincent

5.0

(14)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Dr.Ibrahim

5.0

(14)

This course introduces students to the fundamental concepts, functions, and practices of management within organizations. Emphasizing both theory and real-world applications, the course covers the core management functions: planning, organizing, leading, and controlling. Students will explore topics such as strategic decision-making, organizational structure, leadership styles, communication, team dynamics, and performance management. Through case studies, discussions, and practical activities, students will gain a foundational understanding of how effective management contributes to organizational success. This course prepares learners for further studies in business and management, as well as entry-level leadership roles.

Dr.Ibrahim

5.0

(14)

Business Administration (MBA) is a comprehensive, advanced-level program designed to develop strategic thinking, leadership skills, and practical expertise across all major areas of business. Core subjects include finance, marketing, operations, human resource management, organizational behavior, economics, and business strategy. Students will analyze real-world business challenges, engage in case studies, and participate in collaborative projects to build decision-making and problem-solving abilities. The program emphasizes innovation, global perspectives, and ethical leadership, preparing graduates for executive roles, entrepreneurial ventures, and dynamic career opportunities in diverse industries.

Dr.Ibrahim

5.0

(14)

This course provides a comprehensive introduction to ISO standards and their practical application in business operations. Designed for professionals, managers, and organizations seeking certification or improvement, the program covers the fundamental principles of ISO, including quality management, risk assessment, process control, and continuous improvement.

Participants will learn how ISO standards such as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety) can be applied to strengthen business performance, ensure compliance, and meet international requirements. Through case studies, workshops, and interactive exercises, learners will gain hands-on knowledge of documentation, auditing, corrective actions, and best practices for sustainable success.

By the end of the program, participants will understand the key requirements of ISO standards, how to implement them effectively, and how to prepare for internal and external audits. This course is ideal for quality managers, compliance officers, team leaders, and business owners who want to achieve excellence, build customer trust, and gain a competitive edge in the global market.

Joey

5.0

(14)

Economics & Business Economics tutoring – aimed at final exam success

I help final-year students with economics and business economics, from pre-vocational secondary education (MAVO) to pre-university education (VWO). With over five years of experience as a tutor, I know exactly what students struggle with and how best to approach exam questions.

My coaching is practical, effective, and results-oriented. The focus is on practicing exam skills, learning clever tricks, and understanding the structure of exam questions. This way, students learn not only the material but also, and more importantly, how to approach questions.

All tutored students completed their final exams with at least 1 grade point higher.

Want to take your economics or business economics exam with more confidence and clarity? I'd be happy to help!

Suitable for Havo 3,4,5
VWO 4,5,6
Mavo 3
There is also an opportunity for HBO/WO students with business economics issues!

Fisnik

5.0

(14)

I offer accounting courses for secondary school students, particularly in vocational training, as well as for first-year bachelor's students at university or college.

The objective is to help the pupil or student understand accounting logic, master important entries and know how to solve exercises in a structured way, whether for a quiz, an exam, a qualification or a refresher course.

I primarily support pupils and students who wish to review the basics, better understand accounting mechanisms and practice on typical exercises.

Subjects covered according to your program:

• Basics of accounting:
debit/credit, asset and liability accounts, expenses and revenues, chart of accounts, account logic, supporting documents and reading statements.

• Journal and accounting entries:
recording of current operations, purchases, sales, payments, receipts, VAT, customer and supplier accounts, entries with or without discount.

• VAT and commercial transactions:
VAT to be recovered, VAT to be paid, purchase invoices, sales invoices, credit notes, trade discounts, rebates, incidental expenses and calculations related to commercial transactions.

• Depreciation:
straight-line depreciation, declining balance depreciation, depreciation schedules, depreciation charges, net book value and year-end entries.

• Provisions and adjustments:
provisions, deferred charges, accrued income, charges to be allocated, deferred income, inventory entries and year-end adjustments.

• Balance sheet and income statement:
construction of the balance sheet, assets/liabilities, equity, debts, expenses, revenues, profit or loss for the year, link between the income statement and the balance sheet.

• Basic financial analysis:
working capital, working capital requirement (WCR), net cash, simple ratios, reading and interpretation of financial statements.

• Cash flow:
operating cash flow, investment cash flow, financing cash flow, distinction between accounting profit and cash flow.

• Exam/qualification preparation:
Typical exercises, past quizzes, exams, case studies, problem-solving methods, guided correction and identification of common errors.

I can also help with economics depending on the level and program, particularly in microeconomics and macroeconomics: supply and demand, elasticities, costs, competition, market, growth, inflation, economic policy and basic models.

Method of working :

1. We identify the chapters that pose a problem;
2. I will re-explain the accounting logic with simple examples;
3. We redo the exercises step by step;
4. I show how to recognize the type of writing or calculation required;
5. We construct a clear method so that the student can do it on their own.

I do not limit myself to giving a correction: I explain the reasoning behind each writing and each calculation so that the subject becomes more logical and less mechanical.

I have been giving private lessons for over 7 years in mathematics, statistics, economics, and accounting. I also have a degree from Solvay/ULB and professional experience in finance and business controlling at Deloitte, which allows me to explain accounting with an approach that is academic, university-level, and practical.

Courses available in French or English, online or in person in Brussels or the surrounding area.

Rasesh

5.0

(14)

I am currently studying in University of Saint Gallen (Economics), I completed the IB with a 42/45, with a 7 in Math AA HL and Economics HL. I have 50+ hours of experience in tutoring students from the ages of 14-18. I will offer personalised tuition for IB students struggling with Math AA SL/HL and Economics SL/HL. In these classes I will be covering the entirety of the syllabus, and prepare for you for your final exams, and practice exam technique. The sessions will consist of a mix of teaching theory and covering content, and solving questions with me, to identify any mistakes.

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating.

➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how.

➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively.

➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission.

➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring.

➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session.

Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022).

➤ THE TRAINER:
Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Good-fit Instructor Guarantee

Contact Yassir