FavouritesAdd to Wish List
FavouritesAdd to Wish List
FavouritesAdd to Wish List
from38.00GBP/ h

Web Copywriter Skills Masterclass - at BBC Producer Standard

This masterclass provides everything you need to write and edit copy for online audiences. Group discussion and practical exercises are overseen by an expert editor.

Why do it?

• You want to the skills to write your own web copy and not have to pay someone else
• Learn how to turn out compelling copy that engages your online audience
• You want to take your website and online marketing to the next level

Why use me?

• I was the BBC's Head of Writing Standards for 10 years.
• I'm an experienced trainer who's delivered online and classroom tutoring for both the BBC's training division and the London School of Publishing.

Who should do it?

• People writing copy for online audiences
• Web copywriters and editors
• Digital learning and development professionals
• Marketing, social media and comms staff

Course content

Hands-on, highly practical sessions:

• How visitors read online - learning to engage readers
• Writing structures - sentence and paragraph length
• Editing - cutting and chunking up copy
• Google Trends, SEO and linking
• Titles, intros and teaser text
• Improving grammar, spelling and punctuation
• Content management
• Developing an editorial style guide, tone of voice

Location

At student's location: Around Radlett, United Kingdom
At student's location: Around London, United Kingdom

|
Use ⊞+wheel to zoom!
+

General info

Skills:
Age:
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Duration:
120 minutes
The class is taught in:English

About Me

I'm an Editorial Consultant and Trainer currently working for the corporate media production company Primed Media as well as the London School of Publishing.

Until relatively recently I was Writing Standards Editor for BBC’s training division, the BBC Academy, for 10 years. Since then I've also been a Content Designer for the Government's Department for Business, Energy & Industrial Strategy (BEIS).

I now offer training, consultancy and editing services - showing people and companies how to:

• Write great content – particularly for the web
• Take copywriting and copy-editing to the next level
• Design web pages that engage audiences
• Maintain strong branding, house style and tone of voice
• Ensure content ranks high on Google
• Source and edit the best images

So how can I help you?

• By reviewing your content and providing expert advice
• By delivering bespoke face-to-face training
• By editing your content – I have 30 years experience

Get the skills you need to write amazing copy - design pages that really engage.

Education

Post-Graduate Diploma in Printing & Publishing Studies (Merit) - London College of Communication (formerly The London College of Printing).

BA Honours in The History of Art with Cultural & Community Studies (2.1) - The University of Sussex.

Experience / Qualifications

Editor and Trainer with a passion for good writing, imagery & design. Has designed content for BBC & UK Government. Classroom Trainer. Task-managed 15 BBC digital producers, signing off content & giving feedback. Taught web writing skills to BBC trainers in classroom & online. Underwent 12-month BBC leadership coaching & held 2 line manager roles. Journalism background as Production Editor/Sub-Editor.

Editor, Consultant & Trainer, October 2018 to present

London School of Publishing - Trainer in Copy Editing & Writing for the Web

 Singlehandedly tutors groups of 3 to 5 individuals from diverse publishing sectors in 6-hour face-toface sessions. Has created 2 classroom courses from scratch. Assesses delegates in practical exercises.

Primed Media - Editorial & UX Consultant

 Works closely with owner of corporate media production company to develop targeted content strategies. Campaign copywriter. Creates LinkedIn video promos. Editorial lead on website redesign.

Department for Business, Energy & Industrial Strategy - Content Designer (January to March 2019)

 Negotiated with UK Government officials to turn complex policy documents into action-based web content. Ensured web pages of practical benefit to UK businesses. Plain English & GDS champion.

BBC Academy - Producer / Content Editor, February 2009 to September 2018

Lead for publishing standards in BBC training and learning.

Content management  BBC merged 4 colleges to create Academy. Was promoted to edit all digital content. Made copy far more engaging & massively raised standards in English while line managing 2 assistants. Division gained consistent tone of voice, style & branding.

Quality assurance  Identified need to raise standard of digital content. Devised system of producer responsibility. Delivered face-to-face training, online courses & gave verbal / written advice. Quality of all new BBC Academy content rose to BBC1 / iPlayer level.

Website audits  Academy website relaunched 4 times in 10 years. Led different teams of producers to assess quality and relevance of web pages & identify necessary changes in CMS. Negotiated each structural overhaul with multiple stakeholders. Each subsequent iteration very well received.

Trainer  BBC classroom trainers increasingly required to deliver digital solutions. Developed & ran all-day workshops in how to write strong web copy & choose best images. Training division increasingly able to offer quality blended approaches.

Project manager  Process of creating complex mandatory online training courses sometimes gridlocked. Stepped in to get major projects back on track e.g. Fraud Awareness course at planning stage for a year but simplified approach to create quality product.

Stakeholder negotiator  Media Law online course grandest ever produced by BBC. But poorly received by staff as overly complex & 7 hours long. Managed media lawyer stakeholders & negotiated with agency to reduce & make user-friendly. Complaints quickly subsided.

Staff development  Journalism content produced by 5 senior TV producers with no web experience. Became web manager in charge of production process, mentoring & offering tech support. They adapted, became digitally savvy & went on generate 45% of site traffic.

Web design & analytics  Senior managers frustrated at number of page views compared to more popular BBC sites. Spent 12 months investigating user experience (UX) & becoming SEO expert, then submitted detailed reports. Main principles adopted ahead of site relaunch.

Freelance Content Producer & Copy Editor, January 2007 to February 2009

 The BBC homepage & sites including Top Gear, Crimewatch, Watchdog, Schools, Food, Gardening & Health, as well as The Metro newspaper & Discovery Channel.
 Wrote & illustrated promos, developed original stories, subbed text, rewrote copy, designed web pages & image research - all to tight daily deadlines.

Centaur Media - Group Production Editor, December 2002 to December 2006 Precision Marketing & Data Strategy magazines.

 Editor often out of office in meetings - newsdesk lacked leadership. Motivated & gave team direction, signed off content, whilst also line-managing 3 assistants.
 Sales manager regularly revised content plan & pushed back deadlines. Negotiated hard over layout & schedule changes. Editorial got greater say & stronger presence.
 Production process near chaotic with 3 or 4 daily deadlines & multiple projects. Project-managed all output & strengthened printer / repro relations. Late working cut.
 Text, design & imagery needed lift. Introduced tighter editing, design overhaul & new illustrators. Won Production Team of the Year award 3 years out of the four.

Prior to December 2002

Freelance Sub-Editor
Various magazines including Broadcast, Sky, New Statesman, TV Times, OK! & Loaded.

MediaGuardian.co.uk - Deputy Production Editor
Key role launching The Guardian’s online media section.

Campaign - Sub-Editor
Haymarket's flagship weekly newspaper for the advertising industry.

Marketing Week - Sub-Editor
Centaur Media’s lead marketing magazine.

Ask a question

Send a message explaining your needs and Martin will reply soon:
The more detail, the better.
Ex. "Hi, when are you available to meet for a lesson?"

Availability of a typical week

MonTueWedThuFriSatSun
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00    
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00    
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00    
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00    
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00    
12  Monday at 12:00  Tuesday at 12:00  Wednesday at 12:00  Thursday at 12:00  Friday at 12:00    
13  Monday at 13:00  Tuesday at 13:00  Wednesday at 13:00  Thursday at 13:00  Friday at 13:00    
14  Monday at 14:00  Tuesday at 14:00  Wednesday at 14:00  Thursday at 14:00  Friday at 14:00    
15              
16              
17              
18              
19              
20              
21              
22              
23              
from £38At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since August 2019
  • Phone number verified

Availability of a typical week

MonTueWedThuFriSatSun
7  Monday at 7:00  Tuesday at 7:00  Wednesday at 7:00  Thursday at 7:00  Friday at 7:00    
8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00    
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00    
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00    
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00    
12  Monday at 12:00  Tuesday at 12:00  Wednesday at 12:00  Thursday at 12:00  Friday at 12:00    
13  Monday at 13:00  Tuesday at 13:00  Wednesday at 13:00  Thursday at 13:00  Friday at 13:00    
14  Monday at 14:00  Tuesday at 14:00  Wednesday at 14:00  Thursday at 14:00  Friday at 14:00    
15              
16              
17              
18              
19              
20              
21              
22              
23              
from £38At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Share

You are here


Beril
German lesson for Students and Adults. How to communicate, write and become fluent
I yearn for teaching with young and older learners as well in order to provide them professional knowledge as much as possible. The lesson would include many activities in order to keep it interesting and motivating. The class will contain many various learning procedures.

Lorane
French speaking, writing and literature for all levels
I am offering French tutoring and French lessons for those who need them. As a French native with teaching experience, I can help students who want to improve their language and their work and need exams preparation, as well as teaching complete beginners who just want to learn a new language.

Emma
French native speaker giving French Lessons, Tutoring & School Assistance.
This is a fun & relax class based on your what you feel you need. Whether is it school assistance, preparation for a specific exam or just a casual talk to help you feel more confortable with this language, I am here to help you! I also propose thematic talks with a twist of Art History, French Culture or Gastronomy :-) About me: Emma, French, 32 years old. Graduated in Art History & Law. I worked during 5 years in an Auction Housesas a painting specialist. I like to share my passion about Art History, Litterature, Cinema, Fashion & Gastronomy !

Molly
English conversation practice for non native speakers
I am a cheerful, friendly, chatty person who would love to help you practice English! I have a degree in English Literature from the University of Cambridge, and also a Level 6 Diploma in professional dance - my interests are varied and all involve communication. I studied drama so speak clearly, in an RP accent, and am happy to prepare subjects and materials to suit your own interests.

Sheryar
General and Academic English taught by a Native Speaker and Editor
I am a native English speaker from USA and I specialize in teaching, exam preparation, instruction and text correction for several students and professionals residing in Belgium. With experience in 4 different cities across Europe and Asia, I take a multidimensional approach to my classes, tutoring and assisting with both Academic and Business English, to ensure that all my students are at ease during the lessons which results in faster improvements and undeniable results. The lessons cover various topics, mainly focusing on comprehension, reading techniques, writing skills, grammar, vocabulary, and day to day conversation along with accent training and basic language skills. My former clients include students from middle school, high school and college as well as professionals from various occupations. I have worked with them to improve their spoken and written English. I also tutor clients who want to improve their English at an academic level for exams such as the SAT, IELTs, EPSO and TOEFL. These include high school students, college students as well as professionals, ranging from engineers to young interns at the EU parliament. I assist with exam based preparation to achieve the desired results and my clients have not been disappointed so far. I have further proofread, edited, written and improved a large amount of essays, college applications, theses, personal statements, and assignments for various clients at an academic level. I like to make my lessons interesting, but at the same time, I make sure that they are as productive as possible. With a thorough understanding and experience of English grammar and literature, I further take care of ghost writing, proof reading and editing of academic and professional papers. Weekly and monthly rates are possible in this case. I have no issues meeting anywhere in Brussels, or at a location or town close to the city.

Justyna
preparatory classes for IELTS / TOEFL / CAE / CPE exams
I graduated from the University of Athens where I attended courses in pedagogics, psychology, and linguistics. I worked at a language center between 2009-2016 where I was a director of studies and taught mainly English as a foreign/second language. Since 2005, when I first started teaching English, I have taught children and adults on a variety of language proficiency levels and with a variety of needs (general knowledge/terminology/for specific purposes), both individually and in groups. I constantly seek progress, meaning that I study further through reading books/articles concerning didactics/methodology and learning difficulties (chiefly dyslexia), observing other teachers as well as attending seminars (online or face-to-face). I will help you learn weird English spelling and pronunciation with fun. I assign homework and after I receive it, correct it thoroughly additionally providing a lot of remarks/examples if they are necessary. During my lessons I use : - Skype/Whatsapp/Messenger to connect with you, - Google Docs to keep notes, which you can check at any time and they are yours to keep, - sketch board me to make mind maps to show connections between ideas, etc. - books, PPP, word docs, diagrams, pics, etc. - pronunciation/spelling/grammar games, - authentic materials were taken from websites. I adore my profession and desire each and every one of my students be satisfied with the lesson. That's why I make sure the atmosphere is stress-free and nice. I also want my lessons to be as effective and close to real-life needs as possible. Therefore, I make sure they are well-prepared, although they can be altered at any point, should such an opportunity arise. I like explaining things in a variety of ways as well as make use of dictionaries, diagrams, etc. When it comes to students who want to obtain certificates, I am very demanding. What can I teach? - I would love to help you improve/develop all language skills (speaking/writing-listening/reading + grammar/vocabulary/pronunciation), - I would love to help you prepare for certificates such as IELTS / TOEFL / CAE-ALCE / CPE-ECPE, - I would love to help you with homework and assignments (literature, history) from school and university (but please contact me about that IN ADVANCE).

Alessandra
Former Teacher. Primary/Secondary School Tutoring / ESL, Essay editing, etc.
Having moved around quite a bit, I understand the stress students undergo adapting to new schooling systems. I enjoy working privately with students to build their confidence. I previously was a primary school teacher of all subjects (Grades 1&2) for a private international school in Dubai. I am familiar with international school curriculum ad challenges faced by students when moving to a new country. I have extensive experience with students of all learning levels. I have been privately tutoring for over 8 years now. English is my first language (I am American). I also have experience tutoring at a higher age (as well as university level). I am an excellent writer and editor and have experience editing research. I am currently doing my own research at UVA. I did my undergraduate at UCLA. I am patient and attentive. I have an open schedule. I also have years of experience with ESL and have taken multiple courses training myself in the best ways to tutor in ESL. I am happy to teach all ages. **All rates include 21% KVK sales tax

Julien
French, Modern Letters, writing help for all levels
Writer-proofreader specializing in fiction literature, I exercise my independent activity for authors, publishers, professionals and individuals. In parallel with this activity, I also work as a professor of Modern Letters in secondary education, as well as in the private and associative sector. This allows me to enrich the mastery of my professional skills through a taste for exchange, a sense of transmission and listening to offer original and stimulating support. The service that I offer, in this context, mobilizes a range of diverse skills related to the field of Modern Letters and writing: I am thus able to provide fully personalized support, ranging from advice to layout in going through correction and writing for drafting work and I can also intervene as a private tutor, as I already do elsewhere.

Laura
English Lessons, Conversations, Tutoring, TEFL Certified, Homework Assistance, Business English
You learn to speak, understand and write better English in a fun, personal way. Together we expand your vocabulary and improve your spelling and grammar by talking about your interests! If you also like literature, animals, sustainable living, travel, art or yoga then we have something in common to get into! I am a Teaching English Foreign Learners (TEFL) certified teacher who grew up in English in international schools abroad. I even think in English now, and my accent when I speak is mildly American / accentless.

Jon
English Tuition - improve your skills with a motivational tailor-made course
As a qualified English teacher and native speaker from the UK I specialise in tailoring English teaching around your goals and requirements. I will work with you to make the teaching relevant to you and achievable for you whether that be - to complement a school syllabus or support a university admission - to work towards exam certification - to improve your business English - just for further practise and fun

Eun Young
Learn how to read Korean alphabet and start reading!
This course is designed for absolute beginner students who want to learn how to read and write Korean words and who want to learn basic Korean expressions and idioms. They will study with flashcards, textbooks, and pictures, etc. I will give reading and writing homework every lesson, and they will have a test once in a while. After completing this course, they are ready to study the basic Korean conversation course. If you're interested, send me a message! :)

Islame
Learn the Arabic language at home "Children and Adult"
Student at Unamur, I teach Arabic: my mother tongue, for people interested in learning this language "Adult and child". My goal is to help people to improve their language, my methodology is simple but gives results as long as I already give lessons, at each beginning of session I resume with my student what we saw the last session and I ask him to try to formulate sentences then we continue our course with exercises

Acine
Learn Arabic Alphabet Letters And Sounds For Non Natives Of All Ages
This course is for those who want to start learning the Arabic language or who need a deepening knowledge in addition to the courses they are already taking. Having taught classical Arabic for non-natives for almost five years now in addition to having Moroccan origins, the teaching of this language is for me a pleasure that i would love to share with you. Moroccan dialect classes can be provided according to the wishes of the student. Arabic is a widely spoken language all over the world. If you visit any arabic speaking country and have a hard time reading signs or talking to people in words they understand, then this class is for you. In this class I will teach you all about Arabic alphabets and sounds, heavy material that is primordial to adapt in an arabic society and communicate with its locals. Consonants and vowels in Arabic are simple but if taught in a wrong pattern turn to be very complex. As a specialized language tutor, I have used a well hand tailored method with a lot of non native speakers, who had no clue how or where to start learning arabic, and they all loved how it facilitated their learning process. Book this class now and learn Arabic with me. If you book my class and don't feel that it suits you may get your money back after the first class.

Samia
Cours personnalisés d'italien tous les niveaux avec une excellente pédagogie
Je suis professeur d'italien expérimentée et très pédagogue et je propose des cours particuliers INDIVIDUELS et PERSONNALISÉS selon le besoin et le niveau de l'apprenant. J'établis une relation d'échange et une ambiance sympathique et favorable à l'apprentissage avec une pédagogie adaptée à chaque demande. Mes cours visent selon le besoin: *l'amélioration des capacités en communication ( italien courant ou professionnel) avec pratique de l'oral avec des situations réelles * amélioration des capacités de rédaction (syntaxe, orthographe, conjugaison, vocabulaire) possible aussi de travailler sur la rédaction des documents formels(rapports, emails , lettres, demandes...) * enrichissement du vocabulaire. * préparation des tests et diplômes * aide aux devoirs et cours particuliers scolaire pour les élèves du primaire au baccalauréat * correction des travaux ( PFE , TFE , mémoires....) Les horaires sont flexibles et les supports sont variés et adaptés. Tous les âges et tous les niveaux sont concernés.

Maty
Cours de français fle basé sur la conversation, orienté analphabétisation (adultes et Students) pour mieux savoir lire, parler & écrire
BUTS? Savoir lire parler et écrire CONTENU? Orthographe, homophones, alphabet, syllabes, Vocabulaire, mots-croisés, administration, travail, école, couleurs, chiffres, contes, chansons, films, grammaire, masculin et féminin des noms, Nature des mots, Prononciation jeux, quizzz, culture, etc PERSPECTIVES? faire une demande de naturalisation, faire une recherche d'emploi, parler en public, mieux communiquer, développer ses centres d'intérêt, etc. PUBLIC? enfants dès 7 ans, adultes, parents, demandeur d'emploi, professionnel NOMBRES DE PERSONNE? 1-15 HORAIRES? matin, midi, soir, week-end, à convenir