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Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly. The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives. Environmental Analysis: Identifying industry trends and new consumer behaviors. Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation. Exercise: Conducting a simplified competitive audit. Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed. Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt. Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles. The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect. Module 3: Architecture and Editorial Pillars This module structures the core message. Key Messages: List the arguments that address the emotional and rational needs of the target audience. The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational. Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking. Exercise: Design 3 post ideas based on the content matrix. Module 4: Production, Formats and Planning This module organizes the operational implementation. Art Direction: Define the graphic charter, visual atmospheres and writing style. Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels). The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels. Module 5: Performance Management and Reporting This final module ensures the monitoring of results. KPIs: Select the key indicators to track (engagement, reach, conversion). Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.

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I offer courses in exciting disciplines, namely: - Business accounting. - Cost accounting. - Financial management. - Finance management. - Taxation. - Corporate finance (evaluation and financial modeling). - Business strategy.

Trusted teacher

Graduated from a Master 2 in innovation management and entrepreneurial strategies, and with more than 2 years of experience in teaching and training, I dedicate my career to the success of my bachelor students in economics and accounting management. I offer my services as a private teacher in a very wide spectrum of disciplines, for levels of the 1st year bac economy and 2nd year bac (SEG, GC). For your information, I teach in French and English, at home, online or internationally. Whether it is the general economy, economy and administrative organization of companies for both levels, Without forgetting, the support that I can provide you in your choice of training in higher education You will find in this announcement all the necessary information, including my prices, but also the many recommendations I received from my students and their parents. I invite you to contact me to learn about your needs and offer you the appropriate educational solution. See you soon.

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It is an interdisciplinary course that teaches students how the strategic management methodologies applied in the processes of determining the visions of businesses, institutions, and even states and reaching that vision can be adapted to career planning and why career planning is systematic research, planning, and continuous development process. The course aims to • contribute to the development of continuous research and development awareness, based on the concepts of knowledge-oriented decision-making in career planning processes, increasing competitiveness, minimizing information asymmetry and missed opportunity cost, • contribute to students' internalization of why a career is a process that should be planned, being aware of basic micro and macroeconomic conditions, • introduce the strategic analysis methods that students can use in transforming their career planning processes into critical thinking, research, and application processes, and making them apply with exemplary studies, • contribute to the development of market-oriented and proactive career planning awareness in students, • ensure that students develop an interdisciplinary (marketing communication, organizational behavior, and strategic management) perspective on career planning, • scientifically explain the importance of strong social capital (all kinds of contributions arising from the effective use of social networks) with social networking methodologies and to explain practically how social capital can be used systematically and effectively in career planning processes.

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Hello! I am an officially rated chess expert with an international FIDE Elo of 2001. Along with my chess background, I hold a Bachelor's Degree from the University of Athens (EKPA), specializing in Pedagogy and Psychology. My competitive career features high-level achievements, including a notable official tournament victory against Grandmaster Dimitris Alexakis and a 3-0 winning record against Grandmaster Felix Izeta Flores in online blitz matches. Reaching this standard requires rigorous analytical discipline and tactical focus—skills I transfer directly to my students to improve their calculation and mental resilience. I offer private chess lessons tailored specifically for children and beginners who want to learn the game or elevate their tactical thinking. My lessons comprehensively cover openings, endgames, and core tactical concepts, placing a heavy focus not just on raw calculation but on deep positional strategy. Using my academic background in Psychology, I focus on building a fun, supportive, and engaging learning environment. Please note that I am also a certified Classical Guitar teacher and an active music composer. If you or your child are interested, we can combine or arrange separate lessons for both Chess and Classical Guitar! Locations: At your place (Perama, Keratsini, Drapetsona, Piraeus) or online via webcam. Level: Beginners, Intermediate, and Players of all ages.