Social Media Marketing 101: A Technical Foundation Course

From 22 £ /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra information

This course will serve you best if you have a laptop/computer you can work on as we go.

Location

Online from South Africa

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Afrikaans

Skills

Social media

Marketing

Business skills

Reviews

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Cami

4.9

(29)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Fatih

4.9

(29)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Gaëlle

4.9

(29)

Kids don't need lectures about "good money habits." They need to feel what money does.
While adults debate finances at home, kids are already using money, without actually understanding how.

In this course, we learn by playing. And by thinking.
We'll explore together:
✓ Simulate a real shop: handle actual money, practice spending and saving, discover what it feels like
✓ Create a personal budget: not boring spreadsheets, but visuals, games, and real challenges
✓ Ask the real questions: Need vs. want. Why save? How do people earn? What's debt?
✓ Discover how systems work: Banks, loans, digital money, and financial security
✓ Think like an entrepreneur: What services can I offer? How do I create value? How do I turn an idea into money?

Why this is different:
Most kids think "money is complicated." This class shows them that money is a tool, not a mystery, not something to fear.
And, more importantly: that they can control it.

What they take home:
A personal budgeting system they actually understand. Answers to questions they've been asking. And the mindset: money is a means, not an end.

Format: Online or Barcelona | 60-min sessions | Small group or one-on-one

For curious kids who ask questions about money.

Camille

4.9

(29)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Hanane

4.9

(29)

Unlock your professional potential with our Business English and Business Consultation course. Whether you're looking to improve your communication skills in a corporate environment or seeking expert guidance to grow your business, this course is designed for you.

Course Highlights:

- Master essential business vocabulary, expressions, and language structures used in real-world business scenarios.
- Learn how to write formal emails, conduct meetings, and make effective presentations.
- Develop skills in negotiations, business discussions, and networking.
- Receive personalized business consultation tailored to your goals, from start-up strategies to advanced growth techniques.
- Gain confidence in handling business-related situations, both online and in person.

This course is perfect for professionals, entrepreneurs, and anyone looking to thrive in the global business environment.

Mansi

4.9

(29)

Hello! I'm Mansi, an Economics and Business tutor from India with over 8 years of teaching experience and more than 10,000 hours of online instruction. I have worked with students from diverse countries and academic backgrounds, helping them build a strong understanding of Economics, Business, and related quantitative concepts.

My teaching philosophy is simple: complex concepts become easy when they're explained the right way. I tailor every lesson to your learning style and use an interactive approach that includes digital whiteboards, visual explanations, real-world examples, and practical scenarios. Rather than memorizing theories, you'll learn how to apply them confidently in exams, assignments, and everyday decision-making.

Whether you're preparing for school or university exams, need help with coursework, or simply want to strengthen your understanding of Economics or Business, I'll create lessons that are structured, engaging, and focused on your goals.

Book a lesson with me, and let's discuss your learning objectives, identify the areas where you need support, and create a plan to help you succeed. I look forward to learning with you!

Shafqeen

4.9

(29)

In just 6 days (1-hour each), you'll get:

1. Deconstruction of your existing presentation slides and script
2. Structural Flow and Signposting
3. Persuasive Language Use
4. Pacing, Pause and Pronunciation Delivery
5. Surviving the Q/A
6. Final performance and review

Suitable for University students of any major and Working adults of any field.

Joanie

4.9

(29)

Greetings - I am a native English speaker from Canada, but have lived in CH for the past 38 years. I speak CH German, so if you get stuck on words, no problem! I have taught in the Canton School of Thurgau and also in Migros Klubschule (Business English and Children 6-16 English). I enjoyed these lessons and made many friends. I teach in a way to make it seem fun and have certain procedures to almost force you to remember how to pronounce words and also how to spell them. I was always successful with my students and I hope you will allow me to teach you a World language for travel, business and simply for networking in the international community. Thank you.

Amene

4.9

(29)

Improve your professional communication skills with practical Business English lessons. Learn how to participate in meetings, negotiate effectively, write professional emails, handle workplace conversations, and communicate confidently in international business environments.

Pauline

4.9

(29)

Welcome! My name is teacher Pauline, and I am a TEFL-certified English teacher with four years of online teaching experience working with both children and adults from different backgrounds.

My lessons are tailored to each student's goals and learning style. Whether you want to improve your speaking, pronunciation, grammar, vocabulary, reading, or conversational English, I will create a supportive and engaging learning environment to help you succeed.

I use interactive teaching methods that build confidence and encourage students to speak naturally. Beginners, intermediate, and advanced learners are all welcome. I also have extensive experience teaching young learners and making lessons fun, engaging, and easy to understand.

I look forward to helping you achieve your English learning goals!

Ornella

4.9

(29)

Understanding marketing means knowing how to position your product/service using the right digital tools and grasping the nuances of the customer journey. Before embarking on a project, it's crucial that you understand how to do it.
With 10 years of marketing experience and a personalized, educational approach, I'll guide you through this journey by providing only the information you need: no unnecessary theoretical jargon, no concepts you'll never use. I'm already a trainer for IFAPME and have been a private tutor for several years.

Anna

4.9

(29)

All my courses are intensive and personalized, focused on your goals.

During our lessons, we will primarily speak Russian, as this allows us to learn the language as quickly as possible. We will read articles and discuss current events. If you don't understand something, I will be happy to explain it to you in French or English.

To make our courses more effective, I use the following approaches:
1. Communicative approach (as soon as we learn a word or grammar structure, we begin to use it in our communication)
2. Linguistic repertoire (we will make references to languages you already speak to make memorization easier and more lasting)

If you want to learn Russian for work, business, official exams, everyday communication, or simply out of love for Slavic languages and cultures, you've come to the right place. If you have other goals related to the Russian language, don't worry. Send me a message describing your situation, and I'll create a program specifically for you.

Katarina

4.9

(29)

Ready to finally feel confident speaking English? Whether you're a complete beginner or looking to polish your fluency, this class is designed to help you reach your goals in a supportive, personalized environment.

We'll focus on real conversation skills, practical vocabulary, and grammar that actually sticks; no boring textbook drills. Lessons are tailored to your level and interests, whether that's everyday conversation, travel English, exam preparation, or professional communication for work and business.

Each session is interactive and encouraging, so you can make mistakes, ask questions, and grow at your own pace. I'll also give you feedback and practical exercises between lessons to help reinforce what we cover.

By the end of our classes together, you'll notice real improvement in your speaking confidence, listening comprehension, and overall fluency.

Abdelmounim

4.9

(29)

startup accompagnement and entrepreneurship trainer
Validate: Test your idea with real users.

Build: Create a Minimal Viable Product (MVP).

Fund: Bootstrap, secure loans, or pitch investors.

Scale: Market, hire smart, and adapt. and more

Hai

4.9

(29)

I'm a Swiss citizen with a background in banking and wealth management, plus years of experience in recruiting. I've coached candidates specifically for job interviews in Germany and Switzerland — from the initial application all the way to a successful offer.

Unlike a typical language teacher or generic career coach, I understand both sides of the process: how hiring managers in the DACH region actually think and decide, which answers land well, and the typical blind spots international candidates miss — both linguistic and cultural.

What you can expect:

Tailored preparation for your specific interview (industry, role, company)
Realistic interview simulations with direct, honest feedback
Sharpening your self-presentation, body language, and answer strategy
Support with language nuances if German isn't your native language
Insight into cultural expectations in the German and Swiss job markets (punctuality, communication style, salary negotiation)

Whether you're applying to the DACH job market for the first time, or you've had several rejections and want to know what's actually missing — I'll help you show up convincingly when it counts.

Ich bin Schweizer Bürger mit Hintergrund im Banking und Wealth Management sowie langjähriger Erfahrung im Recruiting. Seit Jahren coache ich Kandidat/-innen gezielt auf Vorstellungsgespräche für Stellen in Deutschland und der Schweiz vor — von der ersten Bewerbung bis zum erfolgreichen Abschluss.

Anders als klassische Sprachlehrer oder allgemeine Karriereberater kenne ich beide Seiten des Prozesses: Ich weiss, wie Personalverantwortliche im DACH-Raum tatsächlich denken und entscheiden, welche Antworten überzeugen und welche typischen Stolpersteine internationale Bewerber übersehen — sprachlich wie kulturell.

Das erwartet dich:

Individuelle Vorbereitung auf dein konkretes Vorstellungsgespräch (Branche, Rolle, Unternehmen)
Simulation von echten Interviewsituationen mit direktem, ehrlichem Feedback
Optimierung deiner Selbstpräsentation, Körpersprache und Antwortstrategie
Unterstützung bei sprachlichen Feinheiten, falls Deutsch nicht deine Muttersprache ist
Einblick in kulturelle Erwartungen im deutschen und Schweizer Arbeitsmarkt (Pünktlichkeit, Kommunikationsstil, Gehaltsverhandlung)

Egal ob du dich zum ersten Mal auf dem DACH-Arbeitsmarkt bewirbst oder nach mehreren Absagen wissen willst, was wirklich fehlt — ich helfe dir, im entscheidenden Moment überzeugend aufzutreten.

Extra information for the student:

Sitzungen finden online statt (Zoom, Google Meet oder Microsoft Teams) — bitte für stabile Internetverbindung, funktionierendes Mikrofon/Kamera und ruhige Umgebung sorgen.
Bitte vor der ersten Sitzung die Stellenausschreibung (falls vorhanden), deinen Lebenslauf und das Datum des geplanten Interviews mitteilen.
Ideal ist mindestens 1 Woche Vorlauf vor einem echten Vorstellungsgespräch, um genug Zeit für Übung und Anpassung zu haben.
Bitte mindestens 24 Stunden im Voraus stornieren oder verschieben.